Local Government Management Association 1 Communications Policy – September 2016 Local Government Management Association Communications Policy September 2016 Policy Rationale The Association communicates primarily with its members, but does have a public profile. It is the intent of this policy to ensure the image, reputation, and brand assets of the Association are properly managed and protected. Policy Statement 1. Communications Standards 1.1 The Association will respond promptly, accurately and fully to requests for legally disclosable information to members, employees, the media and the general public. 1.2 In all circumstances, the reputation and brand assets of the Association must be protected and held in the highest professional regard. The following protocols provide the standard of excellence to protect the value and integrity of the Association and its members and will be applied consistently. 2. Corporate Identity Guidelines 2.1 The Association logos (including both mark and wordmark) are registered and are the property of the Association and may not be used without the express written consent of the Association. Graphic standards cover the use of the Association logo (mark and wordmark) and are attached as Annex I. 3. Media Communications 3.1 The Executive Director is to be notified of any general or specific media inquiry regardless of origin (i.e. local, regional, national or international). In the absence of the Executive Director, all media inquiries should be directed to the A/Executive Director or to the President. 3.2 The President is the designated media spokesperson for the Association. The President may delegate basic or routine inquiries to be handled by the Executive Director. In the absence of the President, the Vice-President or Past-President will be the designated media spokesperson.
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Local Government Management Association 1 Communications Policy – September 2016
Local Government Management Association Communications Policy
September 2016
Policy Rationale
The Association communicates primarily with its members, but does have a public profile. It is
the intent of this policy to ensure the image, reputation, and brand assets of the Association
are properly managed and protected.
Policy Statement
1. Communications Standards
1.1 The Association will respond promptly, accurately and fully to requests for legally disclosable information to members, employees, the media and the general public.
1.2 In all circumstances, the reputation and brand assets of the Association must be protected and held in the highest professional regard. The following protocols provide the standard of excellence to protect the value and integrity of the Association and its members and will be applied consistently.
2. Corporate Identity Guidelines
2.1 The Association logos (including both mark and wordmark) are registered and are the property of the Association and may not be used without the express written consent of the Association. Graphic standards cover the use of the Association logo (mark and wordmark) and are attached as Annex I.
3. Media Communications
3.1 The Executive Director is to be notified of any general or specific media inquiry regardless of origin (i.e. local, regional, national or international). In the absence of the Executive Director, all media inquiries should be directed to the A/Executive Director or to the President.
3.2 The President is the designated media spokesperson for the Association. The President may delegate basic or routine inquiries to be handled by the Executive Director. In the absence of the President, the Vice-President or Past-President will be the designated media spokesperson.
Local Government Management Association 2 Communications Policy – September 2016
3.3 Media messaging, frequently asked questions (FAQs) and background materials are available for basic or routine inquiries and are attached as Annex II. These may be used by either the Executive Director or the President or alternate as required. Appropriate staff or volunteers may be contacted to support the development of a response to a media inquiry.
3.4 The Board of Directors will be kept informed of any non-routine or significant media inquiries that require a response on behalf of the Association and subsequent developments.
4. Crisis Management
4.1 The Association will take a proactive, preemptive approach to any public relations crisis using disclosure wherever possible to ensure open, accurate communications with the media and accountability to its members.
4.2 The Association has a contract communications consultant available to assist with the development of a crisis communications/emergency response plan if required.
5. Communications Channels
5.1 The Exchange magazine, weekly Circular, website, social media, and public speaking opportunities are all communications channels for the Association to use to be seen and heard. Wherever possible, common messaging will be used to demonstrate the values of the Association in these channels.
5.2 LGMA reserves the right to provide its members and local government professionals
working in British Columbia with information about our services in keeping with the Association’s Canadian Anti-Spam Legislation requirements, and LGMA’s events and business activities will be the primary focus of information to members. LGMA aims to limit the promotion of other organizations’ materials and the amount of information outside of the work of the Association that it sends to its members.
5.3 Promotional information pertaining to LGMA’s signature educational programs,
workshops, webinars, tools and resources is distributed to its members on a regular basis.
5.3 Non-LGMA training opportunities or information are evaluated on a case-by-case basis
and information is posted to the LGMA website and circulated to its membership based on relevance to the local government sector. All other information is referred to partner organizations as deemed necessary and/or relevant.
Local Government Management Association 3 Communications Policy – September 2016
5.4 Only LGMA events or partner-events are promoted on the Events Calendar of the LGMA website.
6. Social Media 6.1 LGMA will utilize any LinkedIn pages and forums, and Twitter feed to provide
information to its members and those in local government in BC. 6.2 LGMA will utilize its LinkedIn forums and Twitter feed to engage with members and
potential members. 6.3 Additional and/or alternate social media platforms may be developed and used on a
case-by-case basis to assist with communication to and engagement with members and potential members.
6.4 From time to time, LGMA staff, members and contractors will be invited/required to
post on behalf of the Association. Messaging will be provided by the LGMA wherever possible to ensure the values of the Association are maintained.
Date Adopted: September 26, 2016 Revised: Status: New Retired:
Graphic Standards & Guidelines
CONTENTS
I BraNd IdENTITy
Logo & Colours ................................................... 1