LO5

Lauren Dowley

Candidate no.: 2044

LO5

Slide 4-witness statement

Slide 5- witness statement

Slide 6- survey monkey

Slide 7- Q1

Slide 8- Q2

Slide 9- Q3

Slide 10- Q4

Slide 11- Q5

Slide 12- Q6

Slide 13- Q7

Slide 14- Production plan

Slide 15- production plan

Slide 16- production plan

Slide 17- Budget summary

Slide 18- budget plan

Slide 19- photography plan

Slide 20- photograp[hy plan

Slide 21- equipment costs breakdown

Slide 22- legal and ethical issues

Slide 23- ipso complaint form




Slide 27- copyright and IP

Slide 28- watermark

Slide 29- copyright process

Slide 30- data protection act (1998)





Slide 35-legal and ethical issues

Slide 36- calendar events

Slide 37- conclusion

CONTENTS

WITNESS STATEMENT

This feedback that has been given to me in my witness statement proves that I completed most of the necessary areas in my pitch, which include: Proposal, production plan, budget summary, target audience, pre-production materials, plan for the magazine, Front cover and DPS, verbal introductions, target audience and spending power and finally an opportunity for feedback. However, my witness statement claims that I have not included start-up costs and a plan for the images in my pitch. Although I have, I could have reflected on this in more detail when passing these two slides to make it clearer for my audience to see in detail what I have included. Other positive ‘WWW’ feedback that I gained in my witness statement wrote that I didn’t need any props or prompts( for example a script), that it was very well pitched and rehearsed, my market leaders breakdown, my flat plans, the social media marketing, marketing breakdown costs, my future issue overview and finally how I linked my content slide to my flat plan: “the question is, what content have I used from this slide in my magazine flat plan?”.

The only ‘EBI’ that I was given was that since it was the first issue of the magazine, could the masthead have been

more visible? Which I have already reflected on in slide no.9, by changing the stroke of the mast head to a different

colour or changing the words’ colour itself and finally by making the main image slightly smaller so that you could see what the masthead said easier. The main image could

then be made bigger a couple of issues later as more people will be used to what the masthead of the magazine says. Overall I think that I presented a very successful pitch

based on the comments that I have received.

WITNESS STATEMENT

I chose survey monkey as my main format to gain feedback on my pitch and magazine pages because it is a

professional layout which gave me a varied choice of styles for my questions and I was able to analyse the results after

in a clear and easy way.

SURVEY MONKEY

The answers that I received from this question gave me very positive feedback, as they proved that I completed my pitch to the

full extent that I could.

For this question I was given an answer of

9/10, which meant that there was a chance for

me to improve my work- the reason is stated on

the next slide.

This question asked me what I could improve in my pitch overall, in which I got a response of: “Magazine Front Cover- Although the masthead layout and positioning is conventional, could it be more visible for the first issue of the magazine?”. This has been resolved by changing the background of the masthead and changing the

actual font colour of the masthead. I also tried making the main image slightly smaller so that you could see more of the masthead.

These answers again display that when presenting my pitch I was convincing and had good, strong ideas that would make the

company want to invest in my magazine.

The answers that I received from this question helped me to understand how clear my pitch was for other people to see and hear (and also the content in my pitch as well) and from these

answers I can see that my pitch was clear and easy to understand.

The unanimous answer from this question proves that there are no issues to be resolved.

This answer states that my presentational skills were clear and professional, helping me to be more approachable for the audience

and also more interesting for the audience to watch my pitch.

PRODUCTION PLAN

Week beginning: Monday 27th October 2014

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Task: decide

the final deadline for

the publication of the

magazine and manage the schedule for

the production of the

magazine.

Discuss what topics will

included in the magazine, who

will be in it, what pictures to

take, then discuss the final budget you wish

to pay by looking at how much you have to spend and

what the money will be spent on in the magazine.



will be in it, what pictures to

take, then discuss the final budget you wish

to pay by looking at how much you have to spend and

what the money will be spent on in the magazine.



will be in it, what pictures to take, then discuss the final budget you wish to pay by looking at how much you have to spend and

what the money will be spent on

in the magazine.

Gather content for the

magazine. Artwork and graphics are

also worked on at this point.

Research is also collected by journalists

through either the internet (on gossip

websites) and interviews.













Complete by:End of day

Complete by: Two days time

Complete by:The next day


Complete by:One week time

Complete by: End of day


Date: 27th October

Date: 28th October

Date: 29th October

Date: 30th October

Date: 31st October

Date: 1st November

Date: 2nd November

PRODUCTION PLAN

Week beginning: Monday 3rd November 2014




also worked on at this point. Research is

also collected by journalists through either the internet (on gossip






through either the internet (on gossip websites) and interviews.







magazine. Artwork and

graphics are also worked on at

this point. Research is also

collected by journalists


Editing the magazine to

make sure that all the facts are

correct, the spelling is correct,

grammar and punctuation is correct, that

the house-style for the

magazine is used, and that the page layout is revised and corrected if

need be.

Decide the layout of each

page using programs like InDesign and Photoshop to

construct all of the pages in

order to make the magazine.










Complete by: Two days time

Complete by: The next day

Date: 3rd November

Date: 4th November

Date: 5th November

Date: 6th November

Date: 7th November

Date: 8th November

Date: 9th November

PRODUCTION PLAN

Week beginning: Monday 10th November 2014






The editors of the magazine

print out a hard copy of the

magazine and read through it to try and find

any mistake and then correct

them.





them.





them.

Once the magazine's

mistakes are corrected the DTP

file of the magazine is sent

to the printer making sure that

you send all of the images and fonts with it as well.

The magazine is sent to a

warehouse. From there the

magazines are distributed and sent to shops to

sell to the public.

The magazine is sent to a

warehouse. From there the

magazines are distributed and sent to shops to

sell to the public.


Complete by:Two days time

Complete by: The next day

Complete by:End of Day

Complete by:End of Day

Complete by:The next day

Complete by:End of day.

Date: 10th November

Date : 11th November

Date: 12th November

Date: 13th November

Date: 14th November

Date: 15th November

Date: 16th November

BUDGET SUMMARY

BUDGET PLAN

From the feedback that I was given, I haven't had to change anything about my plan and I know that these figures are realistic because I have contacted professionals who know what they’re talking about and other websites specifically for that purpose and that have been used by many other brands for the same thing.

PHOTOGRAPHY PLAN

PHOTOGRAPHY PLAN

EQUIPMENT COSTS BREAKDOWN

What I need: Price (with pictures)

Apple IMac x 4 £4,196.00 https://creative.adobe.com/plans?single_app=photoshop?promoid=KRQMA http://store.apple.com/uk/cart

Photoshop x 3 £514.44 per year (Excluding VAT) (£171.48 per year each)

https://creative.adobe.com/plans?single_app=photoshop?promoid=KRQMA http://store.apple.com/uk/cart

Illustrator x 1 171.48 per year (excluding VAT)

https://creative.adobe.com/plans?single_app=photoshop?promoid=KRQMA http://store.apple.com/uk/cart

Electric guitar x 1 £79.99 http://www.gear4music.com/Guitar-and-Bass/LA-Electric-Guitar-by-Gear4music-Black/2

Drum sticks x 1 pair £1.79 http://www.gear4music.com/Drums-and-Percussion/5A-Nylon-Tip-Maple-Drum-Sticks/3MO

Microphone x 1 £79.00 http://www.gear4music.com/PA-DJ-and-Lighting/Shure-SM58-Dynamic-Cardioid-Vocal-Microphone/4ZW

https://creative.adobe.com/plans?single_app=photoshop?promoid=KRQMA


http://store.apple.com/uk/cart







http://www.gear4music.com/Guitar-and-Bass/LA-Electric-Guitar-by-Gear4music-Black/2



http://www.gear4music.com/Drums-and-Percussion/5A-Nylon-Tip-Maple-Drum-Sticks/3MO



http://www.gear4music.com/PA-DJ-and-Lighting/Shure-SM58-Dynamic-Cardioid-Vocal-Microphone/4ZW



IPSO stands for The Independent Press Standards Organisation for newspaper and magazine industries. This

organisation allows anyone to read the Editors’ Code of Practise and can contact IPSO if they feel that any of their

terms had been broken.

They handle complaints, and organise their own investigations into editorial standards and compliance.

This would be relevant to my magazine as if there are readers who might want to complain about my magazine, they will have to let IPSO know and process the complaint through them who will then contact the magazine company

to resolve the problem if needed.

https://www.ipso.co.uk/IPSO/aboutipso/aboutipso.html

LEGAL AND ETHICAL ISSUES



IPSO COMPLAINT FORM

https://www.ipso.co.uk/oxbxApps/app/complaint1.html




The clauses that have been ticked are all of the clauses

that would relate to my magazine, which I have

explained about in slides 34 & 35.

IPSO COMPLAINT FORM




IPSO COMPLAINT FORM








IPSO COMPLAINT FORM




IP stands for intellectual property. Examples of intellectual property are(that relate to my magazine):

The name of my magazine, My creations,

The way my magazine looks, The content that is included in my magazine, what I make and produce.

I could protect all of my intellectual property by either using copyright, patent (a licence giving me the rights for a certain amount of time), designs and trademarks.

All of the information in my magazine including photos and my magazine logo, must be copyrighted. This is to ensure that no one: Copies my work,

Selling copies of my work either for free or for sale, Renting or borrowing copies of my work,

Making changes to my work, Putting it on the internet.

Copyright of written work normally lasts for 70 years after the author’s death and the copyright of the layout of written work lasts 25 years from when its first published.

COPYRIGHT AND IP

https:/www.gov.uk/intellectual-property-an- overview

https://www.gov.uk/copyright/how-long-copyright-lasts

https://www.gov.uk/copyright

https://www.gov.uk/intellectual-property-an-%20overview








COPYRIGHT REGISTRATION FORM

https://copyrightservice.co.uk/ukcs/docs/copyright_application.pdf





If I were to watermark my images through the official website, there are four different packages that I could choose from. These being: Basic package which is free,

Plus package which is £5 per month, Premium package which is £10 per month and the Ultimate package which is £25 per month. The higher the price, the more storage you get, you are allowed to watermark more images at once, have a different variety

of templates and fonts and also phone and email support. When choosing the package for my company, I think I would chose the Plus package because there wont be more

than 100 images that I would need to edit especially all at once. Then again, you only get 250 MB of data. However, this can be resolved by buying an external hard drive

which can be found cheap on website like eBay and Amazon.

WATERMARK

Here is an example of an image that has been watermarked. You can look at the text on the image and see who has copyrighted it and when, as well as protecting the IP of it online.

https://www.watermark.ws/plans



If I were to apply for a copyright for my magazine, this is the process that I would have to go through:

1) First, I would have to contact the United States Copyright office,

2) Then, I will choose the correct claim and process for uploading my work.

3) Once this is selected, I’d have to enter my credit or debit card details, pay the price they want and submit

all the work I want copyrighted.

http://www.wikihow.com/Apply-for-a-Copyright

COPYRIGHT PROCESS



The Data Protection Act 1998 is an Action of Parliament of the United Kingdom of Great Britain and Northern Ireland

which expresses UK law on the handling of data on recognizable living people. It is the main piece of legislation

that governs the protection of personal data in the UK.

DATA PROTECTION ACT (1998)

http://en.wikipedia.org/wiki/Data_Protection_Act_1998



Copyright= so no-one can copy or re-make any of my work in the magazine.

All of the photos and content in Top of the Pops magazine is copyrighted.

If Top of the Pops magazine or my magazine were to be sued, this is the process that the complaint would go through:

1. The complaint will go through initial assessment. This means that they will look at if the complaint is actually assessable and that the article (etc…) goes against the code and if not it is

sent back to you with reasons why.

2. Referral to the publication- if the article you’re complaining about does go against the code, the complaint will be sent to the editor of the article who will try to fix the problem with you

straight away. If it has been over 28 days and nothing has happened to fix it, the IPSO (International Press Standards Organization) will take over.

3. The investigation- if the complaint isn't fixed at all, your complaint will go to the magazine company its self, who will try to ask questions to justify your complaint. You will then get a copy

of the reply from the company based on your complaint, and you will be able to be given the chance to comment on their reply.

4. Adjudication by the complaints committee- if it still isn't fixed, then the complaints committee will look to see if the magazine went against the editors’ code, but will only look at the

information which has been seen by both sides of the argument. They will then post up their decision on the website.

5. Remedies- if the magazine company had gone against the editors’ code, then they're required to make corrections which will be decided by the complaints committee.

6. Review of the process- this stage allows you to ask to review the committees decision regarding your complaint. Then the committee will decide whether to refer the complaint to the

Complaints Reviewer. If the referral is made, the Reviewer will review the process by which the decision was made, and inform the Complaints Committee within 14 days whether it considers that the process was substantially flawed. If the Reviewer does not consider that the process

was substantially flawed, the decision will then be issued. If the Reviewer does consider that the process was substantially flawed, the decision will be will be reviewed by the Complaints

Committee, taking into account the Complaints Reviewer’s findings. The Committee will then issue its final findings.


https://www.ipso.co.uk/IPSO/procedure.html



Complaints which are not pursued- IPSO expects both publications and complainants to cooperate with it in the prompt consideration of complaints. If they don’t get an initial response to correspondence, they will contact you with another request for a reply within a certain time. If you require more time to respond, you have to write to them as soon as possible explaining why you are unable to reply substantively and when you expect to be in a position to reply. They will seek to

accommodate reasonable requests. If we do not receive a substantive reply within the specified period, we may close your complaint as not pursued. Alternatively, the

Committee may proceed to consideration of the complaint without the benefit of your comments. IPSO will not generally reopen a complaint which has been closed

as a consequence of a failure by the complainant to provide a timely response. Complainants who seek to revive complaints that have previously been closed as not

pursued will be asked to explain the reasons for the delay in their response. IPSO will only reopen a complaint where, in the view of its Executive (having considered

the reasons given and the full circumstances of the complaint), to refuse the request would be unreasonable.

This relates to my magazine because people who will read my magazine will have the opportunity to complain if they feel it is necessary and if their complaint is not

pursued then IPSO will have to be contacted.


Unacceptable behaviour by complaints and vexatious complaints- The staff of IPSO’s Executive will be accessible and courteous to everyone who comes into contact with them. They

understand that in some cases complainants will contact them in highly distressing circumstances, and may need significant support and assistance; they will not normally limit

the contact which complainants have with the Executive. However, in a small minority of cases, complainants seek to interact with the Executive in an unacceptable way. IPSO’s Regulations make clear that it may reject without further consideration complaints which are vexatious or disproportionate. IPSO interprets this provision to apply both to the nature of the complaint,

and to the manner in which it is pursued. IPSO does not expect their staff to tolerate unacceptable behaviour by complainants. Unacceptable behaviour may involve vexatious or

disproportionate pursuit of a complaint. It also extends to any other behaviour that, because of its frequency or nature, hinders IPSO’s ability to handle complaints effectively, including:

•Using abusive, offensive, aggressive, racist or foul language in conversation or correspondence with staff;

• Harassing, verbally abusing or seeking to intimidate staff;• Engaging in unreasonably protracted or repetitive communications with staff;

•Attending IPSO’s offices and seeking to speak with a member of staff without an appointment;• Repeatedly refusing requests by staff to follow IPSO’s procedures, despite having been

provided with appropriate information about these procedures;• Making persistent and/or unreasonable demands of staff and/or the complaints process.

IPSO reserves the right to take appropriate action in cases where complainants are exhibiting unacceptable behaviour, including by restricting the manner in which complainants may

communicate with IPSO’s staff or declining to further consider a complaint.


Editor’s code of practice:

1. Accuracy

1. This applies to my magazine as all of the content that my magazine producers (that the journalists write about) must be accurate, for example interviews with stars or fans.

2. Opportunity to reply

1. If the journalists of my magazine did write something that was inaccurate, then readers of the magazine should be able comment on this to them.

3. Privacy

1. The photographers and journalists of my magazine must respect the subjects privacy so should not upload anything about their private and family life, home, health or personal information that they may not want to

share.

4. Harassment

1. The journalists not harass any one in any way.

5. Intrusion into grief or shock

1. If the journalist talks about anything that may be upsetting or shocking it should be approached with kindness and sympathy.

6. Children

1. Children should be allowed to finish school and those who’re under 16 must not be interviewed or photographed without a parent or guardian’s permission. Students must also not be approached or

photographed at school without the school’s permission, the child or parent must not be given money from us for the child’s well being or information about their children or wards unless you can clearly see that the child

wants you to do so.


Editors code of practise continued:7. Hospitals

1. Journalists must have permission and be able to identify themselves before they to go to the nurses/doctors only area to pursue any

enquiries and the journalists must not intrude on anyone’s privacy.

8. Discrimination

1. The press must not include any prejudice or disapproval to anyone’s race, colour, religion, gender, sexual orientation, any physical or mental

illness or disability. Details of anyone’s race, colour, religion, gender, sexual orientation, any physical or mental illness or disability should not

be talked about unless it is relevant to the story.

9. https://www.ipso.co.uk/IPSO/cop.html

Ethical- not to offend anyone’s race or culture e.g. calling a black rapper ‘nigga’ or any other similar language which could also offend the readers

as well.


https://www.ipso.co.uk/IPSO/cop.html

16th November= Day of Distribution

20th November= Launch Date

Distribution may take longer than expected therefore making us extend the launch date. Depending on how long the extension is, a puff promotion could be included which is relating to a gig of a popular star or band for example

One Direction. Since the magazine is released near Christmas, my magazine’s puff promotion will include

Christmas looks and styles as well as pop star’s favourite Christmas recipes and maybe a gift which relates to

Christmas.

CALENDAR EVENTS

Overall in LO5, I have focused on a variety of things which are all in important in publishing and producing my magazine. I have also

looked at the feedback that I have gained via survey monkey as well as my witness statement and have experimented in different ways to improve my work and to take action on my EBI that was given to me in my witness statement. I have looked at IPSO and other legal and

ethical issues which would need to be considered when in the making on my magazine including copyright, IP, watermarks and the

data protection act (1998).

I again reflected on things which had been discussed in my pitch, such as my production plan, budget summary and plan, photography

plan and finally calendar events.

I have concluded what and who I will need to make and produce my magazine which ahs been listed in my Equipment costs breakdown,

Budget Summary and m Budget Plan.

CONCLUSION

LO5

Education

content slide

watermark slide

ip slide

q1 slide

q7 slide

q4 slide

q3 slide

q5 slide