LL Higher Ed BI 2014 Key BI Market Trends 20140513a

Alan D. Duncan http://nformationaction.blogspot.com Tw: @Alan_D_Duncan Information Strategy | Data Governance | Analytics | Better Business Outcomes

And their impacts for universities, Sponsored by Bob Dylan

Key Business Intelligence Market Trends

“There's a battle outside ragin’, It'll soon shake your windows and rattle your walls, For the times they are a-changin’…”


Agenda

•  How data culture influences analytic results •  Managing data quality issues: locally or

centrally? •  Future market developments


A bit about me.... •  Formerly, Director of Data Governance at UNSW •  Advisory board member, QFire Software •  21 years Information Management & Business

Consulting –  EDS, KPMG, CPW, Acuma, Pelion, SMS –  Scottish Power, United Distillers, O2, Astra Zeneca,

Carphone Warehouse, Vodafone, Riyad Bank –  Commonwealth Bank, NSW Roads & Maritime

Services, Centrelink, OATSIH, NSW Family & Community Services, CASA, AMSA, FaHCSIA, DAFF, Navy…

•  Information-Management.com “Top 12 on Twitter” •  Best supporting Actor, 2005 Barnet Drama Festival


How data culture affects analytic results, Sponsored by Thomas Edison

“The value of an idea lies in the using of it.”


Drivers for improved BI & Analytics…

Adoption of new information-processing technologies

Massive Open Online Courses (MOOCs)

Capabilities to meet unmet & changing business needs

International competition in the Education Market


…Universities are businesses


…we are at the dawn of a revolution.


“I object!” •  “I don’t know what you’re going to do with my data once

you have it.” •  “If I give you my data, you might then ask me to do some

extra work to meet your additional requirements.” •  “You may not interpret the data in the same way that I do.” •  “I’m an expert in this area, you’re not. The data is too

complex for you to understand.” •  “It’s too difficult to get the data out of the system and I’d

need help from I.T.” •  “I don’t have the budget to pay for your requirements.” •  “I’d like to help but I’m just far too busy.” •  “I know there are flaws in the data, but it’s good enough

for my needs. You might criticize me for the errors.” •  “Management may ask additional questions and hold me

to account for the work I’m doing”.

“I’m not interested in preserving the status quo; I want to overthrow it.”


Information as a Service: “True Facts” Identify measurable and targeted Business Outcomes

Why do we need information? For whom? What will we do differently?

Establish DG Operating Model

Who is accountable? By what processes?

Execute Activities & Tasks

How do we deliver? Who does the work?

Confirm the Information Holdings & Gaps

What do we need to provide? (Content + Context)

Implement DG/IMCC Services Catalogue:

What core capabilities do we need? “When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps.”


Summary: outcomes of change of culture

•  Stimulus to improve data quality •  Consistency of data definitions •  Openness and trust •  Transparency & accountability •  Opportunity value •  Proactive publication and Open

Data vs. “Need to know” “Publish and be damned!”


Centralised or local Data Quality management? Sponsored by Henry Ford

“Quality means doing it right when no-one is looking.”


Some university examples (not UNSW!)

•  Sample of problems found with student registration data include:

–  Students more than 2000 years old –  Students not yet born

•  Course sections that took place before the college was established

•  Course sections that ended before they started •  Registration clerks who “make up” program, course, and

course section codes •  Duplicate records, such as: -

•  Students with more than one ID number. •  Students registered in the same course section multiple times.

•  Inappropriate application of demographic flags •  Information provided by students but not recorded in

admin system


To centralise or not to centralise?


Identifying Owner & Stewards

Typically, there are significantly more unconscious Owners and Stewards

All key stakeholders in the Assets driven by an

informal structure

Business pain is felt but has no means of consistent resolution

Conscious Owners and Stewards

Responsibilities blurred and lack of understanding of the relationship

and how it should work Owners are accountable for driving up

the level of consciousness


Assigning Ownership & Stewardship: be careful!

Plan Construct,

Create, Acquire

Commission, Organise,

Store Access Use Assess Maintain Retire

• Rigorously evaluate the decision at the earliest stages of a proposal before investing in new or replacement assets.

• Manage the procurement whether it be a construction, purchase, lease or service

• Minimise the cost and risk of ownership with effective maintenance strategies and procedures.

• Manage operational costs.

• Evaluate the level of investment in assets to identify functional or physical obsolescence, financial viability, re-use opportunities and areas of unacceptable risk.

• Consult with stakeholders and plan for disposal of assets.

• Examine all options to achieve service delivery objectives and meet business requirements.

Information Owner

Chief Steward & IMCC (cross-‐func7onal, cross domain)

Business Process

Business Process

Business Process

Business Process

Business Process

Information Stewards

NB Risk Point: Owner of data acquisi2on process may not be the most appropriate

owner for the informa2on asset!


Example: UNSW Approach Legal Ownership

UNSW

Data Governance Steering Committee

Data Governance Business Advisory Group

Sub-Groups per Information Domain

ManagementUNSW Director Data

Governance

Ownership

StewardshipData Steward(s)

Strategy

Operation

Data Owner

Convenes

Responsible

Chairs

Supports

Action Projects

Advisory & AssuranceAdvisory & Assurance

Advisory & AssuranceBusiness-As-Usual Processes

Process & Culture Change



Input Champion

Executive Team

UNSW IT Committee

Business Domain Owners Advisory Group

Data Governance Steering Committee

Business DomainsBusiness Domains

Business DomainsBusiness Domains

Business Domains Business DomainsDG Business Advisory Group

Data Owner (chair)Data Stewards

Information UsersAdvisors

Appropriate Project Managers

Investment Priorities


Future market developments, Sponsored by Mahatma Gandhi

“The future depends on what you do today.”


Analytics & BI > Predictive, not reactive

“The alchemists in their search for gold discovered many other things of greater value.”

•  “Traditional” BI (reporting & ad-hoc analysis) is a bare-minimum foundation, not Nirvana!

•  We need to be doing much more predictive & proactive analysis –  Lead indicators & models –  Data mining, statistical modelling –  Textual analytics

•  What questions do we want to answer? •  What questions can we answer with the data

we’ve got? •  What other data would we need? •  What does data tell us we should be asking?


“Big Data” is a fact of life •  Three, four, five, six “Vees”?! •  A lot of data (Tb/day) •  Streaming data (monitoring, flow-of-control and

alerting analytics) •  Inference from semi-structured data (Twitter,

Facebook) •  Synthesise insight from millions of pages of text •  Programmatic analysis for specific scenarios (hard in

SQL) •  A disruptive catalyst to put information at the top of

the organisational agenda •  Not just about the data! Business scenarios are key •  Beware the Vendors!


All of the data, all of the time •  Granular, forensic history •  Modern data management & analytics solutions can make “all

of the data, all of the time” a reality •  The bigger challenge is that the business community is not

analytically skilled enough to navigate the data and draw meaning from it…


Get on the Cloud

… but security, privacy considerations are heightened.

In principle, it’s just another place to store data….


Visualisation: a picture paints a thousand words


Don’t forget the foundations! EIM Framework: Enterprise Information Management Framework describes each aspect of an organisations information management state, provides a baseline of maturity against best practice and a framework of business transformation to your aspirational information management state. Provides linkage and balance between business,/IT, and human/technical aspects of EIM.

Information Governance

Information Security

Information Asset Mgmt

Metadata

Ownership & Stewardship

Information and IM Strategy and

Planning

Information and IM Quality Mgmt

Information Asset Classification

Intellectual Property

Reporting design AnalyticsInformation

Security Policy and Governance

Asset Management

Human Resources Security

Management

Knowledge Transfer

Data Mining

Data WarehousingBusiness Intelligence

Information IM Workforce

Management

Information and IM Risk Management

Registration

Data Modelling

Data management

Data Integration

Data Cleansing

Data Capture

Data Migration

Data De-duplication

Record Keeping

Knowledge Management

Information Asset Access and Use Management

Privacy Publishing

CopyrightPhysical and

Environmental Management

Communications and Operations Management

Information Security Incident

Management

Access Management

Information system

acquisition, development and

maintenance management

Compliance Management

Information and IM Policy, Principles and Architecture

Information and IM Governance Processes

Meta Knowledge

Search and Discovery

ExchangePricing

Licensing and Rights

Management

Assess and Accessibility

Redress Mechanisms Data Quality and Integrity

Data Conversion & Transformation

Record Management Archiving Conservation and Preservation

Record Creation and Capture

Digital Continuity

Collection Management

Retrieval and Access

Retention and Disposal

Business Continuity

Enterprise Informa4on Model IM Solu4ons and Technology IM Policies

Organisa4on and People Data Governance Informa4on Culture

IM Processes

Metadata Repository

Master Data Repositories UNSW Core Systems

Information Asset

Register

Physical Instantiations

Physical Layer

Logical Layer (Transition)

AnalyticalDB Models

Cubes

Conceptual Layer (Business)

Physical MessagesFormats

DWHDB

HRDB

Student Admin etc...

OperationalDB Models

Reference models

Data Subject AreasData Entities

Data Attributes

Information Concepts

Business Content Business Rules Data

Business Data Element

Domain Values

Endorsed Standards for Content

Business Constraints

Business Measures

Master data models

Classification Entity

Hierarchies

Mappings

Business Rules Definitions

Business Constraints

Business Measures

Core SystemsMDM

Metadata M

anagement Process

Information M

odel Managem

ent Process

Information Alliances: Data O

wnership & Stewardship Process

MDM Processes

Related Data Governance Processes

Application Logical Data

ModelsLogical

MessageSchemas

MDM Data Model

Systems Data Models

SOA/EP MessagesG/L

Application Logical Data

ModelsLogical

MessageSchemas

AnalyticalDB Models

Cubes

Physical MessagesFormats

OperationalDB Models

Business Glossary

Conceptual Model: Groupings & Relationships

Data Elements, Definitions, Aliases, and Security

Data Domains

Enterprise Information Model


Summary: Supporting Information Use Cases •  Based on our current understanding of business needs, the following classes of

Information Use Case are identified •  Detailed Requirements Analysis should be conducted on a project-by-project basis

to explore any detailed Use Cases within each class •  Not all detailed Use Cases need to be defined ahead of time •  Solutions should be flexible to accommodate new and changing Use Cases

Structured data

repor2ng

Strategic Intelligence and Data Mining

Publish content to a community

Execu2ve briefings

Educa2on, Training, Learning

Search for content previously created

Records Management, Compliance &

Audit

GIPA & Privacy

Responses

Ability to publish Filtering/screening/valida4on of what gets published

Feedback loop, measure of usefulness & con4nuous improvement Shared understanding (IT & Business)


Student Lifecycle example Sponsored by Alfred North Whitehead

“The art of progress is to preserve order amid change and to preserve change amid order.”

Information Use Cases - Example


Example: Student Lifecycle

Dev

Test

Architectural/Alignment

Informa6on/Governance

Measures

Uses/(indica6ve/report)...Requires/change/where...

Outstanding/learning/experience

Engaging/campus/environment

For:/Selected'Facul+es'

Show:/1st,'2nd,'3rd'preferences'and'actual'Programme'entered

AHract/students/of/highest/calibre

SQL/Stream/processing

Set/relevant/curricula

Enriched/or/translated/data/(LTS)

Relevant/historic/data/(DW,/ODS/&/

ETL)

Data/Analy6cs

Learning/relevant/to/professional/

careers

Iden6fy/problem/programmes

Predict//best/mix/of/offers/for/

demographic/cohorts/of/applicants

Predict/compe66ve/impacts

Iden6fy/highest/risk/areas/WRT/student/

dropouts

Deregulated/Domes6c/Market

Online/learning

Increased/Student/Numbers

Enhanced/Reputa6on

Iden6fy/historic/student/applica6on/

enrolment/gradua6on/rates

Iden6fy/student/sa6sfac6on

Presenta6on/Technology/(SAS/BI,/Enterprise/Guide,/Visual/Analy6cs,/PeopleSoW,/

Excel)

Explicit/and/transparent/decisions

Iden6fy/op6mal/investment/level

Strategic/Outcomes

Based/on/(evidence)..Drivers

Processing

Markets/HDA/programmes

Change/programme/curricula

Train///aHract/academic/staff

Upgrade/facili6es

Encourage/innova6on/and/entrepreneurship/within/Academic/

Offerings

Interven6ons/to/at/risk/students

ac6on

Does... Content

InternalTechnicalSupport

Report'Interpreta+on'

Support

ReportProduc+onSupport

For:/SemesterShow:/Number'of'Students'enrolled'by'Programme'&'Class

For:/Classes'by'+metable'period'Show:/Number'of'students'enrolling'vs'aDending

For:'Higher'Degree'Awards'Show:'Prior'Undergraduate'Degree

For:/Selected'Programmes'

Show:/ADri+on'rates'by'term'over'Programme'lifecycle,'for'last'four'years.

For:/Admission'rates'

Show:/BellMcurve'of'applica+ons'vs'admissions'by'ATAR

For:/1st'Semester'Show:'Heatmap'of'pass/fail'for'1st'class'studied'vs'2nd'class'studied'

SiMS

AIMS

UAC

Time table

Handbook

Archibus

UniForum

EMR

Echo

Moodle

SourceTechnology

Decision

Student/Numbers///EFTSL

Revenue

Fixed/period/(month,/semester,/

year)

User/defined/period

Pass/rate/of/2nd/class/studied

Student/admissions/by/ATAR

Number/of/students/star6ng/programme

Applica6ons/by/ATAR

Number/of/students/comple6ng/stage

1st/class/studied By/Cohort

Number/of/students/enrolled

Over/the/(space)...

Over/the/period/(6me)...

Iden6fy/(show)...

By/School///Faculty

Primary/content... Compared/to...

(User/defined/period)/best/travel/6me

Number/of/students/enrolled/in/class

Completion rates for HDA

DVC/R

L&T'Analyst

DVC/A

Faculty'Admin

School'Manager

Student'Services

To/answer/[..]

Demographic/cohorts/of/students/star6ng/programme

Demographic/cohorts/of/students/comple6ng/programme

By/answering/...

Are/student/numbers/vola6le?

Did/the/aHendance/for/this/course/fall/within/expected/ranges

What/was/the/cause(s)/of/[this]//being/outside/of/expecta6on?

What/was/the/cause(s)/of/[this]/vola6lity?

Is/the/difference/between/enrolments/and/gradua6ons/acceptable?

What/factors/determine/applica6ons/&/acceptances/for/each/programme?

What/factors/are/affec6ng/pass/rates?

Is/there/a/scheduling/conflict/between/research/and/teaching?

List/of/staff/qualified/to/teach/enrolled/courses.

Assignment/of/staff/to/classes

Who/&/what/is/influencing/students/to/aHend/not/aHend/UNSW?/

Are/we/pricing/our/programmes/compe66vely/enough?

Which/classes/are/successful?

How/many/students/do/we/have?

What/classes/are/they/studying?

Use/data/type...

Student/Preferences/by/Rank

Student/admissions/by/prior/degree

All/captured/periods

By/Career

What/situa6onal/factors/affect/student/sa6sfac6on///complaints

When/and/where/will/problems/occur?

What/will/the/impact/of/[this]/problem/be?

Which/lecturers/are/successfully/achieving/student/outcomes?

What/external/pressures/and/what/are/the/poten6al/impacts?

How/long/will/it/take/to/engage/a/student/from/ini6al/contact?

What/new/programmes/should/we/be/offering/to/keep/pace/with/industry?

What/are/other/universi6es/doing?

What/factors/affect/applica6on/rates?

Admissions/by/Programme

Speed

How/to/respond/to/ac6vity/of/other/universi6es/(domes6c/abroad)?

AdvanceMment'Analyst

Admits

Staff'List

Access'course'notes

Marks

Applica+on

Progress'Status

Lecture'aDendance

EVEN

TSCO

NTEXT

Language

Address

Delivery'methods

Schedule

Resources

Supervisor

Country

Program,'Course,'Class

Org'Unit

CATEI

Loca+ons

Benchmark

With/(op6onal/condi6on)

Entry/Criteria

Student/Applica6on

Output/context/(e.g./DEEWR,/UniForum)

Target/Forecast,/Plan/Scenario,/Budget/Actual

Curriculum

Funding/sources

LeversDrivers

Business/logic...System/steward

ePlan.

InputsPresenta6on/Output

UAT///SI

Produc6on

Server

DBMS

Licensing

External'TechnicalSupport

Calumo

Source'System'Admin

Presenta6on/Media/(Web/Portal,/PC/client,/

Dashboard,/Mobile/Device,/

Tablet)

Analy+cs'Expert

Analy+cs'Engine

By/showing/... In/format... On/channel...

Academic'Board

AlumniRela+on

Dean

Exec'Team

Because/[..]

VC/AC

Marke+ng

Applica6on

Defini6ons/(Business/Glossary)

Quality/data/(DQ)Presenta6on/Content

Informa6on/Release/

Governance

Presenta6on/Format

Informa6on/Architecture/&/Data/Schema

Detailed/Business/rules/for/

calcula6ons

Informa6on/lifecycle/

management

Informa6on/Stewardship

Data'Sourcing'Contracts

System'X

System'Y

System'Z

Student/Analy6cs/Concept/Blueprint

Demographics

Supervisor

At/Lifecycle/Stage

Programme///Course///Class

Entry/Channel

Internat./Compe66on

New/and/maximised/income

Effec6ve/alloca6on/of/resources

Admission

HR

Data/integra6on/(ETL,/SOA)

Number/of/students/aHending/class

For:/Academic'YearShow:/Modelling'of'trends'for'enrolments

For:/Current'Period,'by'cohortShow:/Prospect'list'by'contact'channel'and'area'of'interest

Survey/of/predicted/enrolment/cohort

Trends/in/enrolments

Future/student/contact/events/and/status/of/interac6on

Communica6on/channel/and/contact/type

For:/Top'100'Universi+es'worldwideShow:/Pricing'and'enrolment'details'per'programme

Benchmarking/of/price/programmes

Applica6on/rates/for/UNSW/programmes

Finance

Advise/on/financial/implica6ons/to/

proposed/changes/to/Academic/programmes

Model/income/scenarios/and/

impacts/on/revenue/streams


Dev

Test

SQL*Stream*processing

Enriched*or*translated*data*(LTS)

Relevant*historic*data*(DW,*ODS*&*

ETL)

Data*AnalyAcs

SiMS

AIMS

UAC

Time table

Handbook

Archibus

UniForum

EMR

Echo

Moodle

Student*Numbers*/*EFTSL

Revenue

Fixed*period*(month,*semester,*

year)

User*defined*period

By*Cohort

Over*the*period*(Ame)...

By*School*/*Faculty

All*captured*periods

By*Career

Admits

Staff5List

Access5course5notes

Marks

Applica<on

Progress5Status

Lecture5a?endance

EVEN

TSCO

NTEXT

Language

Address

Delivery5methods

Schedule

Resources

Supervisor

Country

Program,5Course,5Class

Org5Unit

CATEI

Loca<ons

Benchmark

With*(opAonal*condiAon)

Entry*Criteria

Student*ApplicaAon

Output*context*(e.g.*DEEWR,*UniForum)

Target/Forecast,*Plan/Scenario,*Budget/Actual

Curriculum

Funding*sources

ePlan.

UAT*/*SI

ProducAon

Server

DBMS

Licensing

Calumo

Analy<cs5Engine

System5X

System5Y

System5Z

Demographics

Supervisor

At*Lifecycle*Stage

Programme*/*Course*/*Class

Entry*Channel

Admission

HR


For:%Selected'Facul+es'

Show:%1st,'2nd,'3rd'preferences'and'actual'Programme'entered

Presenta/on%Technology%(SAS%BI,%Enterprise%Guide,%Visual%Analy/cs,%PeopleSoA,%

Excel)

For:%Semester

Show:%Number'of'Students'

enrolled'by'Programme'&'Class

For:%Classes'by'+metable'period'

Show:%Number'of'students'enrolling'vs'

a@ending


For:%Selected'Programmes'

Show:%A@ri+on'rates'by'term'over'

Programme'lifecycle,'for'last'four'

years.

For:%Admission'rates'

Show:%BellJcurve'of'applica+ons'vs'admissions'by'ATAR

For:%1st'Semester'Show:'Heatmap'

of'pass/fail'for'1st'class'studied'vs'

2nd'class'studied'

Pass%rate%of%2nd%class%studied

Student%admissions%by%ATAR

Number%of%students%star/ng%programme

Applica/ons%by%ATAR

Number%of%students%comple/ng%stage

1st%class%studied

Number%of%students%enrolled

(User%defined%period)%best%travel%/me

Number%of%students%enrolled%in%class


DVC/

R

L&T'

Analyst

DVC/A

Faculty'

Admin

School'

Manager

Student'

ServicesDemographic%cohorts%of%students%star/ng%programme

Demographic%cohorts%of%students%comple/ng%programme

List%of%staff%qualified%to%teach%enrolled%courses.

Assignment%of%staff%to%classes

Student%Preferences%by%Rank

Student%admissions%by%prior%degree

Admissions%by%Programme

Speed

AdvanceJ

ment'

Analyst

Presenta/on%Media%(Web%Portal,%PC%client,%

Dashboard,%Mobile%Device,%

Tablet)

Number%of%students%aWending%class

For:%Academic'Year

Show:%Modelling'of'trends'for'

enrolments

For:%Current'Period,'by'cohortShow:%Prospect'list'by'contact'channel'and'area'of'interest

Survey%of%predicted%enrolment%cohort

Trends%in%enrolments

Future%student%contact%events%and%status%of%interac/on

Communica/on%channel%and%contact%type

For:%Top'100'Universi+es'worldwide

Show:%Pricing'and'enrolment'

details'per'programme

Benchmarking%of%price/programmes

Applica/on%rates%for%UNSW%programmes


Outstanding*learning*experience

Engaging*campus*environment

A6ract*students*of*highest*calibre

Set*relevant*curricula

Learning*relevant*to*professional*

careers

Iden=fy*problem*programmes

Predict**best*mix*of*offers*for*

demographic*cohorts*of*applicants

Predict*compe==ve*impacts

Iden=fy*highest*risk*areas*WRT*student*

dropouts

Deregulated*Domes=c*Market

Online*learning

Increased*Student*Numbers

Enhanced*Reputa=on

Iden=fy*historic*student*applica=on/

enrolment/gradua=on*rates

Iden=fy*student*sa=sfac=on

Explicit*and*transparent*decisions

Iden=fy*op=mal*investment*level

Markets*HDA*programmes

Change*programme*curricula

Train*/*a6ract*academic*staff

Upgrade*facili=es

Encourage*innova=on*and*entrepreneurship*within*Academic*

Offerings

Interven=ons*to*at*risk*students

DVC/R

L&T)Analyst

DVC/A

Faculty)Admin

School)Manager

Student)Services

Are*student*numbers*vola=le?

Did*the*a6endance*for*this*course*fall*within*expected*ranges

What*was*the*cause(s)*of*[this]**being*outside*of*expecta=on?

What*was*the*cause(s)*of*[this]*vola=lity?

Is*the*difference*between*enrolments*and*gradua=ons*acceptable?

What*factors*determine*applica=ons*&*acceptances*for*each*programme?

What*factors*are*affec=ng*pass*rates?

Is*there*a*scheduling*conflict*between*research*and*teaching?

Who*&*what*is*influencing*students*to*a6end/not*a6end*UNSW?*

Are*we*pricing*our*programmes*compe==vely*enough?

Which*classes*are*successful?

How*many*students*do*we*have?

What*classes*are*they*studying?

What*situa=onal*factors*affect*student*sa=sfac=on*/*complaints

When*and*where*will*problems*occur?

What*will*the*impact*of*[this]*problem*be?

Which*lecturers*are*successfully*achieving*student*outcomes?

What*external*pressures*and*what*are*the*poten=al*impacts?

How*long*will*it*take*to*engage*a*student*from*ini=al*contact?

What*new*programmes*should*we*be*offering*to*keep*pace*with*industry?

What*are*other*universi=es*doing?

What*factors*affect*applica=on*rates?

How*to*respond*to*ac=vity*of*other*universi=es*(domes=c/abroad)?

Advance?ment)Analyst

Academic)Board

AlumniRelaAon

Dean

Exec)Team

VC/AC

MarkeAng

Internat.*Compe==on

New*and*maximised*income

Effec=ve*alloca=on*of*resources

Finance

Advise*on*financial*implica=ons*to*

proposed*changes*to*Academic*programmes

Model*income*scenarios*and*

impacts*on*revenue*streams


Summary: identifying opportunities & gaps

Dev

Test

Architectural/Alignment

Informa6on/Governance

Measures

Uses/(indica6ve/report)...Requires/change/where...

Outstanding/learning/experience

Engaging/campus/environment

For:/Selected'Facul+es'

Show:/1st,'2nd,'3rd'preferences'and'actual'Programme'entered

AHract/students/of/highest/calibre

SQL/Stream/processing

Set/relevant/curricula

Enriched/or/translated/data/(LTS)

Relevant/historic/data/(DW,/ODS/&/

ETL)

Data/Analy6cs

Learning/relevant/to/professional/

careers

Iden6fy/problem/programmes

Predict//best/mix/of/offers/for/

demographic/cohorts/of/applicants

Predict/compe66ve/impacts

Iden6fy/highest/risk/areas/WRT/student/

dropouts

Deregulated/Domes6c/Market

Online/learning

Increased/Student/Numbers

Enhanced/Reputa6on

Iden6fy/historic/student/applica6on/

enrolment/gradua6on/rates

Iden6fy/student/sa6sfac6on

Presenta6on/Technology/(SAS/BI,/Enterprise/Guide,/Visual/Analy6cs,/PeopleSoW,/

Excel)

Explicit/and/transparent/decisions

Iden6fy/op6mal/investment/level

Strategic/Outcomes

Based/on/(evidence)..Drivers

Processing

Markets/HDA/programmes

Change/programme/curricula

Train///aHract/academic/staff

Upgrade/facili6es

Encourage/innova6on/and/entrepreneurship/within/Academic/

Offerings

Interven6ons/to/at/risk/students

ac6on

Does... Content

InternalTechnicalSupport

Report'Interpreta+on'

Support

ReportProduc+onSupport

For:/SemesterShow:/Number'of'Students'enrolled'by'Programme'&'Class

For:/Classes'by'+metable'period'Show:/Number'of'students'enrolling'vs'aDending


For:/Selected'Programmes'

Show:/ADri+on'rates'by'term'over'Programme'lifecycle,'for'last'four'years.

For:/Admission'rates'

Show:/BellMcurve'of'applica+ons'vs'admissions'by'ATAR

For:/1st'Semester'Show:'Heatmap'of'pass/fail'for'1st'class'studied'vs'2nd'class'studied'

SiMS

AIMS

UAC

Time table

Handbook

Archibus

UniForum

EMR

Echo

Moodle

SourceTechnology

Decision

Student/Numbers///EFTSL

Revenue

Fixed/period/(month,/semester,/

year)

User/defined/period

Pass/rate/of/2nd/class/studied

Student/admissions/by/ATAR

Number/of/students/star6ng/programme

Applica6ons/by/ATAR

Number/of/students/comple6ng/stage

1st/class/studied By/Cohort

Number/of/students/enrolled

Over/the/(space)...

Over/the/period/(6me)...

Iden6fy/(show)...

By/School///Faculty

Primary/content... Compared/to...

(User/defined/period)/best/travel/6me

Number/of/students/enrolled/in/class


DVC/R

L&T'Analyst

DVC/A

Faculty'Admin

School'Manager

Student'Services

To/answer/[..]

Demographic/cohorts/of/students/star6ng/programme

Demographic/cohorts/of/students/comple6ng/programme

By/answering/...

Are/student/numbers/vola6le?

Did/the/aHendance/for/this/course/fall/within/expected/ranges

What/was/the/cause(s)/of/[this]//being/outside/of/expecta6on?

What/was/the/cause(s)/of/[this]/vola6lity?

Is/the/difference/between/enrolments/and/gradua6ons/acceptable?

What/factors/determine/applica6ons/&/acceptances/for/each/programme?

What/factors/are/affec6ng/pass/rates?

Is/there/a/scheduling/conflict/between/research/and/teaching?

List/of/staff/qualified/to/teach/enrolled/courses.

Assignment/of/staff/to/classes

Who/&/what/is/influencing/students/to/aHend/not/aHend/UNSW?/

Are/we/pricing/our/programmes/compe66vely/enough?

Which/classes/are/successful?

How/many/students/do/we/have?

What/classes/are/they/studying?

Use/data/type...

Student/Preferences/by/Rank

Student/admissions/by/prior/degree

All/captured/periods

By/Career

What/situa6onal/factors/affect/student/sa6sfac6on///complaints

When/and/where/will/problems/occur?

What/will/the/impact/of/[this]/problem/be?

Which/lecturers/are/successfully/achieving/student/outcomes?

What/external/pressures/and/what/are/the/poten6al/impacts?

How/long/will/it/take/to/engage/a/student/from/ini6al/contact?

What/new/programmes/should/we/be/offering/to/keep/pace/with/industry?

What/are/other/universi6es/doing?

What/factors/affect/applica6on/rates?

Admissions/by/Programme

Speed

How/to/respond/to/ac6vity/of/other/universi6es/(domes6c/abroad)?

AdvanceMment'Analyst

Admits

Staff'List

Access'course'notes

Marks

Applica+on

Progress'Status

Lecture'aDendance

EVEN

TSCO

NTEXT

Language

Address

Delivery'methods

Schedule

Resources

Supervisor

Country

Program,'Course,'Class

Org'Unit

CATEI

Loca+ons

Benchmark

With/(op6onal/condi6on)

Entry/Criteria

Student/Applica6on

Output/context/(e.g./DEEWR,/UniForum)

Target/Forecast,/Plan/Scenario,/Budget/Actual

Curriculum

Funding/sources

LeversDrivers

Business/logic...System/steward

ePlan.

InputsPresenta6on/Output

UAT///SI

Produc6on

Server

DBMS

Licensing

External'TechnicalSupport

Calumo

Source'System'Admin

Presenta6on/Media/(Web/Portal,/PC/client,/

Dashboard,/Mobile/Device,/

Tablet)

Analy+cs'Expert

Analy+cs'Engine

By/showing/... In/format... On/channel...

Academic'Board

AlumniRela+on

Dean

Exec'Team

Because/[..]

VC/AC

Marke+ng

Applica6on

Defini6ons/(Business/Glossary)

Quality/data/(DQ)Presenta6on/Content

Informa6on/Release/

Governance

Presenta6on/Format

Informa6on/Architecture/&/Data/Schema

Detailed/Business/rules/for/

calcula6ons

Informa6on/lifecycle/

management

Informa6on/Stewardship

Data'Sourcing'Contracts

System'X

System'Y

System'Z

Student/Analy6cs/Concept/Blueprint

Demographics

Supervisor

At/Lifecycle/Stage

Programme///Course///Class

Entry/Channel

Internat./Compe66on

New/and/maximised/income

Effec6ve/alloca6on/of/resources

Admission

HR

Data/integra6on/(ETL,/SOA)

Number/of/students/aHending/class

For:/Academic'YearShow:/Modelling'of'trends'for'enrolments

For:/Current'Period,'by'cohortShow:/Prospect'list'by'contact'channel'and'area'of'interest

Survey/of/predicted/enrolment/cohort

Trends/in/enrolments

Future/student/contact/events/and/status/of/interac6on

Communica6on/channel/and/contact/type

For:/Top'100'Universi+es'worldwideShow:/Pricing'and'enrolment'details'per'programme

Benchmarking/of/price/programmes

Applica6on/rates/for/UNSW/programmes

Finance

Advise/on/financial/implica6ons/to/

proposed/changes/to/Academic/programmes

Model/income/scenarios/and/

impacts/on/revenue/streams


Conclusions & final thoughts, Sponsored by Terry Pratchett

“It’s still magic even if you know how it’s done.”


Evidence-based decision-making and a Collaboration Culture •  A general willingness to share

information •  Co-operative, communicative &

collegiate •  The “whose data is this?” cue •  Calls-to-action? •  Accountability & measurement? •  “Info as a Product” – narrative is

everything.

“Respond intelligently even to unintelligent treatment.”


“Whosoever desires constant success must change his conduct with the times.”

Change management is key!


Drivers of BI & Analytics Strategy

Informa2on Management & BI Strategy

Informa2on & Data needs

Organisa2onal Strategic Direc2on

DG&IM Best Prac2ces


“To succeed in life, you need two things: ignorance and confidence.”


Intellectual curiosity Skeptical scrutiny Critical thinking

http://www.informationaction.blogspot.com.au/

@Alan_D_Duncan

http://www.linkedin.com/in/alandduncan

LL Higher Ed BI 2014 Key BI Market Trends 20140513a

Data & Analytics

duncan http

data culture

open data

director of data governance

data quality issues

targeted business outcomes

student registration

local data quality management