Ljubljana Tourism company profile

Ljubljana TourismCompany Profile

Ljubljana Tourism (public service enterprise)Founded by: Municipality of Ljubljana

Established: 2 April 2001Registration number:1622935

VAT number: SI85321389Bank account: IBAN: SI56012616030365162, BIC/SWIFT code: BSLJSI2X

Banka Slovenije, Slovenska cesta 35, Ljubljana.

Last updated: March 2015

MAIN OBJECTIVESLjubljana Tourism

• image building of Ljubljana’s identity as a Central European capital and an attractive tourist destination.

• development of a highly structured tourist offer bearing a positive impact on the quality of life of the local residents and being attractive to foreign visitors as well.

• establishment of conditions providing the possibility to generate a stable income to suppliers of tourism and tourism-related services.

• integration of all services /products /activities, directly and indirectly related to tourism, into the development and promotion of the local tourist offer.

FIELDS OF ACTIVITY Ljubljana Tourism

• Event activities• Convention Bureau• Marketing and sales promotion• Public Relations• Promotional material production• Tourism service quality development and control• Inbound Tourism• Information and agency services• Tourism portal

EVENT ACTIVITIESKEY TASKS

• developing and implementing the policy related to events held in public areas of the Municipality of Ljubljana

• establishing and maintaining relations with Ljubljana's event providers

• planning and organizing of events in Ljubljana• collaborating with tourism societies operating in Ljubljana• developing and organizing of public tenders for tourist events co-

funded by the Municipality of Ljubljana

CONTACT: Mojca Blatnik, Manager of the Event Department Tel.: +386 (0)1 306 45 91, el-mail: [email protected]

CONVENTION BUREAU

KEY TASKS

• marketing and promoting of Ljubljana as a business travel destination covering association meetings, corporate events, incentives and exhibitions (participating in the meetings industry trade shows and workshops, communicating with specialised media, etc.)

• co-ordinating of the key local suppliers in the meetings industry segment• collecting and disseminating of information on the business tourism supply

and demand (information, RfP, etc.)• supporting of bids for international congresses• co-ordinating and co-organizing of site inspections and familiarisation trips• collaborating with national and international associations and the Slovenian

Tourist Board in the field of the meetings industry promotion & marketing

CONTACT: Tatjana Radovič, Congress Manager Tel.: +386 (0)1 306 45 84, e-mail: [email protected]

MARKETING AND SALES PROMOTION

KEY TASKS

• sales promotion of Ljubljana’s tourism offering• collaboration with tour operators, travel agencies, and national, foreign and

international associations, organizations and institutions• planning and organizing of related study tours• co-ordinating and organizing of Ljubljana’s participation in travel trade shows,

fairs and other presentations• planning and distributing of the Ljubljana Tourism’s materials to all the bodies

who can contribute to the promotion of the city in Slovenia and abroad

CONTACT: Verica Leskovar, Maganer of the Promotion and Marketing Department Tel.: +386 (0)1 306 45 89, E-mail: [email protected]

PUBLIC RELATIONS

KEY TASKS

• planning and executing of PR and advertising activities• disseminating of information on Ljubljana’s tourism offering to

all target audiences• organizing of study tours and press trips• press clipping• providing support to the Ljubljana Tourism’s trade fair and

other event activities

CONTACT: Petra Stušek, Managing Director Tel.: +386(0)1 306 45 85, E-mail: [email protected]

PROMOTIAL MATERIAL PRODUCTION

KEY TASKS

• preparing of the contents for various tourism publications and other promotional vehicles

• defining of criteria for public tenders for the design, production and printing of tourism publications and production of other promotional materials

• organizing of the production of printed and other promotional materials

CONTACT: Janja Romih Kulenović, Manager of the Promotional Material Production Department Tel.: +386 (0)1 306 45 78, el-mail : [email protected]

TOURISM SERVICE QUALITY DEVELOPMENTKEY TASKS

• co-ordinating of activities to enhance the development and upkeep of Ljubljana’s tourist infrastructure

• assessing of the quality level and suitability of the city's tourism offering (questionnaires, surveys)

• preparing of proposals for new tourism packages and events• developing and executing of campaigns aimed at the beautification of

Ljubljana• improving of the signpost system and marking of Ljubljana's tourist

infrastructure properties• developing of the “Ljubljana Tourism Quality Selection” trademark

CONTACT: Viktorija Bole Grašič, Manager of the Department of the Tourism Service Quality Development

Tel.: +386(0)1 306 45 86, E-mail: [email protected]

INBOUND TOURISMKEY TASKS

• planning and organizing of inbound tourism services in Ljubljana• interconnecting of Ljubljana's inbound tourism service providers• developing of inbound tourism packages for individual and group visitors to

Ljubljana • managing of the Slovenian Tourist Information Centre's programme

activities• coordinating the activities of the Regional Destination Organisation of

Central Slovenia

CONTACT: Špela Paternoster, Business Development Manager Tel.: +386 (0)1 306 45 57, e-mail: [email protected]

TOURISM PORTAL

KEY TASKS

• tourism portal managing, administration and content editing• managing and administration of Ljubljana Tourism's other

electronic media• preparing and updating of the information published through

the Ljubljana Tourism's electronic media• selling of advertising space in the Ljubljana Tourism's electronic

and print media• administration of the information system at all the Ljubljana

Tourism's information points

CONTACT: Uroš Črnigoj, Manager of the Tourism Portal Department Tel.: +386 (0)1 306 45 87, E-mail: [email protected]

INFORMATION AND AGENCY SERVICE

KEY TASKS• organizing of the work of Ljubljana's Tourist Information Centres• managing of the tourist information, reservation and booking system• collecting of the residents of Ljubljana's complaints and initiatives related to the quality and range of

tourism services• selling of tourism services and products not intended for free distribution (souvenirs, tourist

literature, promotional products, etc.)• collaborating with Ljubljana's tourism service providers• managing of the Ljubljana Card tourist card project• managing of the Slovenian Tourist Information Centre's programme activities• keeping statistical records of the number of visitors to Ljubljana's Tourist Information Centres• managing and organizing of tourist guide services• collaborating in the development of tailor-made sightseeing packages• quality controling of the work of Ljubljana's tourist guides and implementation of the ordinance

regulating tourist guide services

CONTACT: Majda Pleskovič, Manager of the Information and Agency Service Department Tel.: +386 (0)1 306 12 44, e-mail: [email protected]

Number of visitors in the TIC’s Source: Ljubljana Tourism

Number of guided city tours on requestSource: Ljubljana Tourism

Number of arrivals in Ljubljana overnight statistics

Source: Statistical Office of the Republic of Slovenia

* estimation

Number of overnight stays in LjubljanaSource: Statistical office of the Republic of Slovenia

* estimation

CONTACT US

Ljubljana Tourism, Krekov trg 10, SI-1000 Ljubljana Telephone: +386 (0)1 306 45 83 Fax: +386 (0)1 306 45 94 E-mail: [email protected] Website: www.visitljubljana.si Managing director: Petra Stušek, tel.: +386 (0)1 306 45 85 E-mail: [email protected]

Business Secretary: Katja Hrvatin Rakar, tel.: +386 (0)1 306 45 83 E-mail: [email protected]

TOURIST INFORMATION CENTRES

• TIC Stritarjeva ulica, 1000 Ljubljana Telephones: 01 306 12 15, 306 12 29, 306 12 30, 306 12 35 Fax 01 306 12 04; e-mail: [email protected] Website: www.visitljubljana.si Tourist guide service: Alenka Štular, Tourist Guide Service Administrator

Tel.: +386 (0)1 306 12 30, e-mail: [email protected]

• STIC Krekov trg 10, 1000 Ljubljana Telephones: +386 (0)1 306 45 75, 306 45 76 Fax: +386 (0)1 306 45 80; e-mail: [email protected] Website: www.visitljubljana.si