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LI ING Healthy Healthy Healthy SPECIAL SUPPLEMENT 5K 5K Run/Walk 5K Run/Walk Health benefits of golf 3 Supercharging your immune system 4 Insider secrets for beautiful skin 7 Foods to lower cholesterol 10 Lose weight sensibly 11 Finding key to wellness 15
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Living Healthy

Mar 21, 2016

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Page 1: Living Healthy

LI INGHealthyHealthyHealthy

SPECIAL

SUPPLEMENT

5K5KRun/Walk5K

Run/Walk

Health benefits of golf 3

Supercharging your immune system 4

Insider secrets for beautiful skin 7

Foods to lower cholesterol 10

Lose weight sensibly 11

Finding key to wellness 15

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Supercharging yourimmune system canhlp you fight coldsand the flu this year

Helpful hint

Cold and flu season is just around the cor-ner. Chilly weather drives people indoors,where they're apt to spendmore time in closeproximity with others and whatever sneezesand sniffles theymay have.Plus, the school season is in full swing,

where children bring home more than justhomework; they're also bringing homegerms. All it takes is brief contact to a cold orflu virus to push a person under theweather.While you can't avoid every germ, you can

prepare your body to fight the cold and fluviruses and lessen the duration of sickness.Many people overlook the one thing that canwork hard against colds and the flu ... vitaminC.Vitamin C assists in the production of col-

lagen, an important structural element in thewalls of blood vessels, gums, and bones. Butperhaps what vitamin C is best known for isare its antioxidant properties.Vitamin C finds and destroys potentially

harmful molecules known as free radicals.There has been much research into the effi-cacy of vitamin C in boosting immune func-tion.VitaminCmaybeeffective inhelping totreat everything from cancer to cardiovascu-lar disease to macular degeneration in theeyes.Studies have shown that higher levels may

help the heart function properly, help to low-er bad cholesterol, increase alertness, energyandmental clarity, lower blood pressure, andcould even increase average lifespan by asmuch as six years. It could also be your firstline of defense when colds or the flu strike.Studies vary to the efficacy of vitaminC in

treatingcolds and flu.But inonerecent study,children regularly taking vitamin C had coldsymptoms for 14 percent fewer days. Foradults,dayswithcoldsymptomsfell8percent

with regular vitamin C use, say the re-searchers.Manypeoplebelieve that takinghigh levels

of vitamin C at the onset of symptoms canshorten colds. And the immune-boostingpower of vitaminC canmake a body less sus-ceptible to falling hard to the flu virus.Nutritional experts offer that the recom-

mended daily allowance (RDA) of vitamin C(60 milligrams) is barely enough to stave offscurvy. Higher optimum levels of vitamin Care recommended to be somewhere between4,000 to 6,000mg a day.Super C22(TM) is a unique blend of 22

forms of vitamin C and its cousins,bioflavonoids. It has 2,500 percent the RDA.Minerals are added to the formula to helpbuffer the acidity found in vitamin C, whichcauses upset stomach resulting in avoidanceof taking this much needed vitamin.Bioflavonoids have been added to comple-ment the 22 forms of vitaminC, and increasethe antioxidant power your body needs.The product comes in a powder thatwhen

stirred with water, dissolves into a citrus bev-erage that makes the vitamin C easily ab-sorbed by the body. It is safe for both adultsand children.The high-potency formula willhelp boost the immune system to pump upwhite blood cell counts that will be responsi-ble forseekingoutanddestroyingcoldandfluviruses. Vitamin C is also a mood-booster(good for seasonal affective disorder) and an-ti-inflammatory,makingituseful totakeyear-roundtocombatstressandevenchronicpain.Because vitaminC iswater-soluble, it is of-

ten flushed from the system every 12 hours.There are no side effects to taking highamounts of vitamin C, so enjoy Super C22daily. Learn more about Super C22 by visit-ingwww.drnewtons.com.To find out how toget a free can of Super C22 with your order,call1(800474-6256andmentionofferVL61.

Nogales International

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Some simple ways to help get healthierThe inside scoop

Optimalhealth is thegoal formostpeople,but even the biggest of exercise buffs wouldlikely admit there's room for improvement.Much of that room for improvement lies inwhat we eat. Diet and exercise go hand inhand, so even if you spend time at the gym,you might not be as healthy as you think ifyou're not combining those workouts with aproper diet.

Eating tipsHere are some healthy eating tips that,

when combined with exercise, can help youbecome both healthier and happier. * Eatfruits and veggies. Fruits are more than justgreat sources of vitamins, antioxidants andfiber. They also fill up your stomach fast andlessen hunger pangs And because fruits andveggies are low in calories, they fit into a dietwith people who are intent on counting their

calories. *Don't skipmeals.Skippingmeals iscounterproductive and unhealthy. Missingmeals makes us hungrier, which increases thelikelihood we'll overeat when we do eat ameal. Rather than skipping meals or stickingto the traditional three hearty meals per day,eatingseveral smallermealscanbemoreben-eficial.

* Reduce portions. Even if what you eat ishealthy, how much you eat might not be.Consider a dish of whole-wheat pasta. Thatcan make for a healthy dinner, but only if youstick to the serving size, which is usually 1/2cupofcookedpasta fora single serving.Now,consider that a restaurant serving of pasta istypically two cups, which equals four serv-ings. Ifyoustick torecommendedportionsofhealthy foods, you'll be fine. But larger por-tions, even of healthy foods, are not good foryou. * Bring your lunch to work. Many peo-ple are fond of going out to lunch each day atwork. Unfortunately, lunch is when many

people eat packaged or processed foods.Bring a healthy lunch to work and you'remore likely to loseweight andkeep itoff.Youcan still leave the office for lunch, but you'llbe eating healthier and save money as well. *Take it easy on yourself. Just because you'retryingtoeathealthierandpossibly shedsomeextra pounds doesn't mean you have to livelikeamonk.If there'sonespecial treatyoues-pecially like, such as an ice cream sundae or ahamburger, don't be afraid to indulge everyso often. A small treat every now and againwill help you maintain your sanity, and you'llbe far less likely to succumb to a dietary re-lapse. * It'snot justwhatyoueat,butwhatyoudrinkaswell.Dieting isn't just about foodbutbeverages as well. Sugary drinks, such as so-das, coffees with cream and sugar, tea withsugar, and some mixed alcoholic beverages,can have a negative impact on your every daydiet. In lieuof suchbeverages, tryaminimumof eight glasses of water per day.

Nogales InternationalReplacing sugarydrinks with glassesof water is an easyand affective wayto have a positiveimpact on yourdiet, and makeyou feel betteron a day-to-daybasis for therest of your life.

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Insider secrets for beautiful skinHere are a few ...

If anyone knows how time and an activelifestyle can impact a person's body and skin,it's a plastic surgeon. Nearly 11.7 millionAmericans turned to cosmetic procedureslast year to improve their appearances.How-ever, New York City-based plastic surgeonDr. ShirleyMadhere,M.D., says youcan im-prove your appearance, without going underthe knife!

"As you age, your skin naturally becomesthinnerandloses itselasticity," saysMadhere."Since your skin does not produce as manynaturaloils as it oncedid, it alsobecomesabitdrier.Allofthesefactorsmakeyourskinmoreprone to sagging and to wrinkles."

Madhere offersthese tips for lookinggreat at any age:

1. Avoid prolonged sun exposure: "I can't

tell you how many procedures I have per-formed that could have been delayed if theclient had taken precautions to protect his orher skin from the sun," says Madhere, whorecommends a daily sunscreen with SPF 30or greater. "Opt for sunless tanners andbronzers if you desire a sun-kissed look."

2. Work from the inside out: "What youput into your body is reflected on the out-side," she says. A known aging culprit is ciga-rette smoking, which saps skin of vitamin Aandmaygive it a sallowhue."Quittingsmok-ing will add years to your life and will alsohelp prevent some lines and wrinkles fromforming." She also recommends eating freshfruits and vegetables, which are high in an-tioxidants. A supervised detox plan will helpeliminate toxins and clear up skin. Madhereadvises keeping your bodywell hydrated andtoconsider takingamultivitamintocompen-sate for nutrients youmay bemissing in yourdaily diet.

3. Reduce bruise discoloration and

swelling:For thosewhodo relyon their plas-tic surgeon, Madhere says homeopathic Ar-nicamontanaworksonbruisingand swellingafter cosmetic or surgical procedures. Sherecommends Boiron's Arnicare Gel and Ar-nica montana oral pellets(http://www.arnicare.com). "Arnicare is amust for anyone who wants to have lessdowntime after a procedure or maintain anactive lifestylebutnot theeffectsof it on theirskin. It reduces bruise discoloration, whichcan be unsightly on exposed areas like legsand arms. Arnicare treats everyday muscleaches and pain from overexertion or minorinjuries, so keep it handy in yourpurse, brief-case or gym bag."

4. Rest and recharge: "Nothing ages yourskin more than stress," says Madhere. Sherecommends activities that help beat stressand keep you calm, such as yoga, exercising,meditation and creative writing. And don'tskimp on sleep – aim for 7 to 8 hours a night.

Nogales International

Looking younger and more vibranttakes a few natural modifications thatanyone can incorporate into theirdaily routine.

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Try these foods to lower cholesterolA better diet can save the day

According to AmericanHeart Associationestimates, 106.7million adults in theUnitedStates live with a total blood cholesterol val-ue of 200mg/dL andhigher.Of those, about37.2million have levels of 240 or above.

It is well known that high cholesterol lev-els can lead toheart disease, heart attacks andstroke.However,many people are still in thedark about how to conquer cholesterol. Dietandheredity play key roles in cholesterol lev-els.While it's relatively impossible to changewhat you've inherited froma long line of rel-atives before you, you do have control overwhat foods you eat. *Enjoy oatmeal andoth-er fiber-rich foods. Oat bran and rice branhave been shown to moderately reduce cho-lesterol levels. But results require a healthyhelpingeachday (approximately3packetsofinstant oatmeal) to see marked results. Still,fiber is good for the body in other ways, andevery little bit helps in the fight against cho-lesterol. *Consume five servingsof fruits and

vegetables daily. Fruits and vegetables arehigh in antioxidants, which in general aregoodfor fendingoffdiseases in thebody.Fill-ing up on healthy foods may also fend offcravings for less healthy foods that may behigh in saturated fat – a contributor to cho-lesterol. * Choose legumes several times aweek. Replace the animal protein in your di-et (meat and poultry) with plant protein.Beans are a good source of protein and fiberand can make for filling meals. Soy productsare also effective for keeping cholesterol incheck. Try replacing a few foods here andthere with soy-based products. * Go for gar-lic. Research indicates that compounds ingarlic help to staunch production of choles-terol in the liver. It works in much the sameway as some of the prescription cholesterol-lowering drugs. Raw and cooked garlic havesimilar effects. So choose garlic to flavorfoods for an added health benefit. * Get thebenefits of blueberries. Studies show that acompoundinblueberries(pterostilbene)mayhelp lower cholesterol as effectively as com-

mercial drugs, with fewer side effects. * Fac-tor ingood fats.Not all fats out there arebad.Omega-3 essential fatty acids can help raiselevels of "good" cholesterol, or HDL.Goodfat foods include olive oil, avocados, olives,and somenuts. *Pour aglass of pomegranatejuice.This tart treat is full of antioxidants andhasbeentoutedforyearsasasoundchoiceforimproving health. A National Academy ofSciences study showed that pomegranatejuice reduces cholesterol plaque buildup byincreasing nitric oxide production. * Grabsome yogurt with live active cultures. Thereis research that indicates that yogurt with ac-tive cultures (probiotics) can do more thanjust settleyourstomachailments.Yogurtmayhelp to prevent re-absorption of cholesterolback into the blood stream. * Look for sup-plemented foods. Stanol esters and plantsterols are plant-produced compounds thatblock the absorption of cholesterol in the in-testines. Some foods and margarines areaddingplant sterols tohelp fighthighcholes-terol.

Nogales International

Foods like olive oil may help youreduce cholesterol levels.

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You can lose weightsensibly in just oneweek with these tips

Weight loss is a goal for so many people.Every year well-meaning individuals resolveto shed pounds, but few stick to their guns.

According to data from the NationalHealth and Nutrition Examination Survey(NHANES) 2001 to 2004, two-thirds ofAmericans are obese, and the rates continueto grow. The number of children contribut-ing to obesity statistics has also risen steadily.There are reasons why it can be difficult toloseweight andmaintain it.Thewide varietyof convenience foods available, the emotion-al attachment people havewith food, and theconfusing array of "fad" diets that are avail-able, whichmayormaynot promote healthyweight loss habits – especially those that toutfast weight loss, are just some of the reasons.PhaseDiets One Week Diet Cleanse andMeal Replacement is causing a stir in theweight-loss industry. The program consistsof a unique all-natural liquid cleanse thatdoubles as a meal replacement for breakfast.Togetherwithmoderate exercise and a sensi-ble diet, it produces real results after just oneweek.

The system teaches people how to eatmoderatelyandreachtheirweight-lossgoals.In a clinical study, participants on the OneWeekprogramlost anaverageof3percentoftheir body fat in just oneweek.What sets this

programapart fromothers is thatweight lossachievedisn't simplywater losswithnomeas-urable fat reduction. The 36 study partici-pants lost inches on notable problem areas,suchasthighs,hips,andabdomen,andsawanaverage 7.5 pound weight reduction for thesingle week on the program. Glucose levels,total cholesterol and triglyceride levels alsodropped. Despite reduced calorie consump-tion, energy levels remain high while on theprogram. Use it for one week to shed a fewpounds to fit into an outfit for a party or a va-cation, or use it for several weeks consecu-tively to realize a greater weight loss.

For a free guide to the One Week DietPlan go to www.phasedietplan.com. Hereare a few additional dieting tips: * At meal-times, start on lower-fat foods, such as veg-etables and fruits beforemoving on tomeats,poultry, or starches. If you fill up on the goodstuff, youmayhave less appetite for thehigh-er calorie, higher fat foods. * Read labels todetermine portion sizes. Many people gainweight simply because they're eating toomuch, not necessarily because they're eatingthe wrong foods. * Use smaller plates to foolyour brain into thinking you're consumingmore than you actually are. * Several smallmeals during the day can keep yourmetabo-lism going strong and stave off hunger pangsthatmay lead to binge eating.

Nogales International

Like what you see on the scale by following a weight-management system thatproduces fast results.

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If we were to think about keeping teethclean in terms of making a movie, many peo-plewouldviewthetoothbrushandtoothpasteas leading actors, with all other accou-trements (floss, tongue scrapers, mouthwash)as part of the supporting cast. But dental pro-fessionals say this isn't thecase.All oralhealthitems should share the lead in keeping smilesbright and teeth healthy. Many people arequick to brush their teeth twice a day, but farfewer take out dental floss and keep up withthe task regularly – especially children. Butthat could be a mistake.

Flossing removes the tiny bacteria that re-sidebetweenteeth,bacteria that are responsi-ble for producing acid, which eats away attooth enamel. Bacteria are also notorious forcontributing to bad breath. The earlier kidsget into the habit of flossing, the soonerthey're on the road to a lifetime of good oralhygiene.

According the American Dental Associa-tion, flossing once a day is key to keeping themouthhealthy.Without flossing,you're leav-ing behind roughly 40 percent of the bacteria

present inyourmouth.Over time, thatbacte-ria can build up causing plaque, which hard-ens into tartar along the gumline, meaningmore time spent in the dentist's chair. Andwhat child wants that?

Tartarcan inflamethegumsand leadtope-riodontal disease. Periodontal disease ismorethan just a few loose teeth and swollen gums.Gumdiseasehasactuallybeenlinkedtoanin-creasedriskofheartdiseaseandstroke–that'scertainly nothing for kids to smile about.

New thinkingChildren know flossing can be difficult,

messy, and pretty much a pain – especiallywhen there are better ways for them to spendtheir time. Also, kids may have difficulty per-fecting the dexterity required to pass a pieceof floss between all of their teeth. So, it's nowonder children often opt to skip this impor-tant step.

However, now good flossing habits canstart in childhood, thanks to FireFly Kids'FlossersbyDr.Fresh. Thesecolorful, single-useFlossers areeasy touseandperfectly sizedfor a child's small mouth. There's no more

grappling with awkward, slippery lengths offloss, or struggling to reach tight spaces in theback of the mouth. Kids simply grip a bright,Firefly character handle pre-loaded with theperfect amount of high quality nylon waxedfloss for each use. Then, they gently slide theFlosser between two teeth, using a saw-likemotion, and repeat until all the teeth havebeenflossed.Afterthat, theteetharereadyfor

a final rinse, and theusedproductgets tossed."Holding the handle instead of the floss it-

self is not only easier, but also a far more hy-gienic approach for kids," says Steven J. Brat-tesani,D.D.S., aSanFrancisco-baseddentist.

To learn more about different oral-careproducts to make dental health fun for kids,visit www.drfresh.com.

Making flossing fun while promoting your oralNogales International

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Whenthetopicofgoinggreenisdiscussed,the focus is typically onways to bemore fuel-andenergy-efficient.Whilethosearecertain-ly twoeffectiveways tohelp theenvironment,there are otherways to go green aswell. For-tunately, going green is often very easy, andsimply requires a few minor changes to pro-duce major benefits. One way to go green isto make your parties a green affair. Doing sowon'tmake your parties any less fun, but willmake them a lot more environmentallyfriendly.

* Ditch disposable tableware. Particularlyin the summer months, when gatherings areoften outdoors, disposable utensils, plates,and cups are thenorm.However, they are of-ten very wasteful. In lieu of paper plates, useinexpensiveplastic, reusableplates.The samecanbe donewith the utensils.Utensils can bereplacedwith inexpensive and reusablemetalutensils. No one expects you to use the finechina outdoors, but reusable and inexpensivetableware is an easy and effective way to bemore environmentally-conscious.*Useclothhandtowelsinsteadnapkinsand

Why not try throwing a Green Party the next time?

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It can prove fun and a good way to save the environment

Finger foods like shrimp cocktail are party favorites and they don’ t require the useof disposable paper plates.

paper towels. Napkins and paper towels areverywasteful, especiallywhenother items arejust as effective, and reusable, too.* Consider a new menu. In-season foods

and organic fruits and vegetables are betterfor the environment and better for yourhealth as well. Instead of standard fare, serveasmuch of these foods as possible.Also, if you have more guests than you do

reusable dishes, consider serving finger foodsthat don't require the use of disposable paper

plates. Cookies, cupcakes, and cheese andcrackers,areall acceptable fare foraparty,andwill lessenyourrelianceondisposable servingdishes and utensils.* Send electronic invitations. E-mailed in-

vitations are environmentally friendly and aparty planner's best friend. Save the cost ofpaper and stamps and make your invitationsonline. Web sites such as www.evite.com of-fer free invitations that can be e-mailed.

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Sportsinjurieshappentothebestofus.Noteven the best and brightest athlete in theworld, is immune to injury. But avoiding in-jury isn't necessarily as hard as it seems.

Knowing what sports injuries are and howto react to them should one occur is a big partof recovering and avoiding further injury inthe future.

What are they?You don't have to be a professional or even

amateurathlete tosufferasports injury.Manytimes those most susceptible to sports injuryare people who simply don't know what theyare and how they're caused. Sports injurieswill be defined as injuries to the muscu-loskeletal system, including muscles, bones,and tissues such as cartilage. The most com-mon sports injuries include:

* Sprains: A sprain occurs when the con-nective tissue that joins the end of one bonewith another is stretched or torn. Those con-nective tissues are known as ligaments.Sprains are caused by trauma such as a fall orblowtothebodythatknocksa jointoutofpo-sition. Ankles, knees and wrists are most vul-nerable to sprains.

* Strains: A strain occurs when a muscle ortendon is pulled, torn or twisted. Strains arenon-contact injuries, such as those that occurfromoverstretching.Acommonexampleof astrain is a muscle spasm.

* Knee injuries: According to the U.S. De-partment of Health and Human Services, theknee is the most commonly injured joint. Or-thopedic surgeons see more than 5.5 millionpeople annually for knee injuries, which caninclude runner's knee (pain or tendernessclose to the knee cap at the front side of theknee), tendinitis and iliotibial band syndrome(pain on the outer side of the knee). Severeknee injuries often include bone bruises ordamage to the cartilage or ligaments.

* Shin splints: Shin splints occur whenthere is pain along the large bone in the frontof the lower leg, known as the tibia or shinbone. Shin splints most commonly occur in

runners, especially those who are just startinga running program.

How to treat themFor severe sports injuries that require a

doctor's care and supervision, athletes willneed to discuss a plan of rehabilitation. Forless severe injuries that don't require surgery,physical therapy might be enough. Physicaltherapists are trained health-care profession-als who are skilled in developing rehabilita-tion programs to facilitate your recovery.These programs can range from relativelyeasy to highly difficult. While this isn't thecase with all sports injuries, many require atwo-pronged approach to physical therapy.

* Rehabilitation: Rehabilitation is oftenrooted in a gradual exercise program that isdesigned to return the injured body part backtonormal.Each injury isdifferent,butanear-lypartofmostrehabilitationwill focusonget-ting the injured body part moving as soon aspossible. This is meant to speed up the heal-ing process. This movement does not involveaggressivelymoving the injuredpart. Instead,it's more likely going to be range-of-motionexercises where you then move to stretchingand strengthening the injured part.

These beginning stages are often dull, butdiscipline is required. Physical therapists aimfor you to progress through rehabilitation,and that's not going to be done overnight.Your program is likely to involve exercises forflexibility, endurance and strength, none ofwhich are completely recovered in a mo-ment's time. Patience and perseverance willbe essential factors as to how successful yourrehabilitation goes, and those are entirely upto you.

* Rest: The other important element ofphysical therapy is rest. You'll need a properbalance between rest and rehabilitation, andadhering to the rest portion of your physicaltherapy is just as important as sticking to therehabilitation schedule. To learn more aboutsports injuries and physical therapy, visit theAmericanPhysicalTherapyAssociationWebsite at www.apta.org.

Physical therapyessential to recoveringfrom sporting injuriesNogales International

Inside the arena

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Doctors of chiropracticurge those who shy awayfrom chiropractic becausethey are concerned about itssafety to consider the safetyof more traditional alterna-tives.Medication and surgery

have staggeringly dismalsafety records. Even theseemingly benign class ofover-the-counter medica-tionscallednon-steroidalan-ti-inflammatory drugs(NSAIDs)hasdisastrous sideeffects. According to theCenters for Disease ControlandPrevention,thousandsofpeople are hospitalized eachyear, andmany deaths occur,due to adverse reactions toNSAIDs.Not only are medication

and surgery hazardous, theymay also be ineffective. For

instance, regular use ofpainkillers for headache ac-tually provokes moreheadaches to occur.A significantpercentageof

back-surgery patients alsoreturn home without relief.It is estimated 25,000 to50,000 cases of failed backsurgery syndrome occureach year.Chiropractic, on the other

hand, is rarely linked withany serious complications.Plus, research proves its ef-fectiveness.If you’d like to learn about

additional research on thesafetyofchiropractic, callDr.Jesus Bernal, a chiropractorand holistic-care provider, at(520) 377-2225. Dr. Bernalis accepting new patients.Call (520) 377-2225 tomakean appointment or come byour office at 1115 CirculoMercado in Rio Rico.

Research proveschiropractic is safeBy Jesus Gerardo Bernal, DCFor the Nogales International

Chiropracticaddresses theunderlying cause of pain dis-orders such as headaches,low-back pain and sports in-juries. Quite often, theseconditions are linked to dys-functional areas in the spine,known as vertebral subluxa-tions,wheremovement is re-stricted or spinal bones (ver-tebrae) are misaligned. Doc-tors of chiropractic correctvertebral subluxations withgentle, safe maneuversknown as chiropractic ad-justments.However, chiropractic is-

n’t just for pain – far from it.A growing body of researchdemonstrates thatchiroprac-tic adjustmentsmay ward offa vast array of conditions –

from infantile colic, ear in-fections and behavioralproblems to PMS, highblood pressure and Parkin-son’s disease.How might chiropractic

prevent so many ailments?Researchers speculate that,since the spinal cord is themain component of the cen-tral nervous system, verte-bral subluxations may affectnervous system functioning.If you’d like to learn more

about the revolutionary chi-ropractic approach to well-ness, call Jesus Bernal, a chi-ropractor and holistic-careprovider, at (520) 377-2225.Bernal is accepting new pa-tients. Call (520) 377-2225to make an appointment orcome by our office at 1115Circulo Mercado in Rio Ri-co.

By Jesus Gerardo Bernal, DCFor the Nogales International

Finding key to wellness isin the palm of your hands

Going green starts withhaving a good conscience

Terlato Wine Group’ s head winemaker Doug Fletcher oversees the growing process and is careful to inte-grate environmental stewardship into sustainable farming practices. Anthony Terlato, Terlato Wine Groupchairman supports this approach to organic farming.

Green has become glamorous.From high fashion, to luxury travel,eco-friendly has become an entirelifestyle, especially among those withthe cash to spend.A recent study by Synovate, a mar-

keting research company, found 73percent of those surveyed with an in-come of more than $75,000 said theycareaboutpurchasingenvironmental-ly friendly products. Of those, 92.5percent said they would bemore like-ly to purchase a luxury wine if it usedsustainable techniques in growing thegrapes and crafting thewine.One company taking note of that

sentiment is Terlato Wine Group,owner of wineries in Napa, Sonomaand Santa Barbara, Calif., including

such labels asChimneyRock,Ruther-fordHill and Sanford. From growingthegrapes, tocrafting thewine, tocre-ating a healthy environment for theirworkers, to using recycled shippingmaterials, Terlato believes small stepscan add up to make a genuine differ-ence.DougFletcher,Terlato’sheadwine-

maker, is interested in looking at thewhole. “To me, sustainability meansweshould lookat all the things thatwedoandhowthosethingsaffecttheeco-system.” Fletcher warns against as-suming organic or biodynamic meanmoreeco-friendly.Hesaysmanyvine-yards spray grapes with sulfur to pro-tect against mildew because sulfur isnaturally occurring and thus adheresto organic guidelines.However, Fletcher says that when

sprayed, sulfur can kill beneficial in-sects. Terlato does not spray with sul-fur, butuses a targetedcompound thatworks on mildew alone and doesn’tharm insects. It’s man-made, and twotimes more expensive than sulfur, butin the end, Fletcher believes it’s betterfor the environment. Gourmet foodis also going green – the right wayJoeWhinney, the CEO/founder of

an organic and fair trade-certifiedgourmet chocolate company calledTheo Chocolate, believes social re-sponsibility enhances his product.”There’s no luxury in products that

harm many and harm the environ-ment in order to satisfy an elite few,”he says. “Somecocoa farmersearn lessthanadollar aday.Howcanyouenjoya $3or $4bonbonknowingothers arebeing harmed?”

Nogales International

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