Livia Vadasz Demistifying the Metrics April 29 2010

© 2008 Eyeblaster. All rights reserved

the metricsdemystify

Livia VadaszMarketing Manager

April 2010


leech


http://demo.eyeblaster.com/Europe/Dean/Examples/Atrapalo_Leech_Floating/index.htm�




panic!


356060


http://demo.eyeblaster.com/Europe/Dean/Examples/Atrapalo_Leech_Floating/index.htm�

http://www.eyeblaster.es/juan/soportes/atrapalo/atrapalo.htm�

http://creativezone.eyeblaster.com/�


trappers burstregisteredblogs + sitesCTR = 1m visits


collaboration

the

© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved

5 in every 1,000

2 are wrong audience1 clicked by accident1 doesn’t wait for load= 1 in every 1,000

CPC !!CPM =


bridgingthe silos

30%


Difficulty:

changing the train of

thought


70KMPH


35FPS


2.7KMPH


Teachers / kidsplayful interaction


makingsense


You remember:

30% what you see

50% what you see & hear70-90% what you see, hear

& touch


Adapting the Storyline

http://demo.eyeblaster.com/Europe/Dean/Examples/Nivea_MensLotion_Expandable/index.htm


MSN HP Sidekick

2 minutesdwell timefully played video rate


dwell ratepercentage of impressions

engagedwith by the user


Global Research

Eyeblaster Dwell Research

of all ads engaged with


Dwell Rate versus CTR


dwell timeis the average number of

secondsa user engaged with an ad


Hewlett Packard: 2008

“Amazing execution. Clear calls to action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is there anything you can not do?”Digital Design Professional



consumers show consistently that they

are willingto take time to explore brands


sizedoes

matter?


Double the value?


Sony Make Believe



Take two


`

`

Measuring the difference

`


`

Another little secret…


standard adsneed a little

helping hand


Location!


Avatar DVD Release

branding the user environment


Nike Football



data showsconsumers engage with

desktopadverts for longer


communicate35%

eMail Instant Messenger


grass roots infiltration

word-of-mouthis the most powerful form of

advertising


Adapting the process

Viewing the ad

Clicking on the advert

Arrival at the web page

Start exploring

TrailerView

On-site view throughRegular banner flow (Rich or Standard)

eMail Social Sites

see contentinteract

= mass audience

= deep connection

buzzcreates


Twitter

• Twitter activity for VW rose from 5 to 700 per day• Total Facebook VW Fans – 260,000• Total YouTube video views – 87,000

http://web09.eyeblaster.com/external/Volkswagen_twitter/start.htm�

http://creativezone.eyeblaster.com/#ItemName=Volkswagen%20-%20Twitter%20in%20banner


Vodafone 360

http://creativezone.eyeblaster.com/Default.aspx�


is the key

understanding


not all who seetouch

not all who touch

click

Brand not immediate

Response as post-view

Response in situation

Response as search


Thank you

We’d love to hear your thoughts...

Do you have any questions?


mediamind.eyeblaster.com

email: [email protected]

More Information


mailto:[email protected]�

Livia Vadasz Demistifying the Metrics April 29 2010

Documents

rights reservedclick

eyeblaster dwell research

dwell timeis

minutes dwell video

seenan ad unit

twitter twitter activity

total youtube video

mass audience