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Pam Scarsboro120 Island View Dr.Newport News VA 23603
Dear Pam:
Thank you very much for giving me the opportunity to present the enclosed proposal tomarket your home. I appreciate the time you spent with me reviewing the features ofyour home and outlining your financial goals and time considerations. You will receive competent and professional service when you select me and ColdwellBanker Traditions to represent you. We have represented many families in this areaconcluding transactions that realize maximum value in a reasonable time. I hope youwill select me as your agent in this very important transaction. This proposal includes a comprehensive market analysis that will assist us indetermining the market value and pricing of your home. I hope the information includedon me and Coldwell Banker Traditions will confirm that I am best qualified to marketyour home.
Sincerely,
Orrin Banner, CDPESales Associate, REALTOR®
A Message From The President
The Coldwell Banker® brand was founded in 1906 on a
commitment to professionalism and customer service that remains
the core of our business philosophy today. We are the nation's
oldest real estate organization and our experience has helped
make the dream of homeownership a reality for millions of families.
Our website is a reflection of our belief in customer service and
provides an exceptional real estate experience.
Whether you are a first-time buyer or in the process of stepping up
to your "dream home," coldwellbanker.com is a great place to
begin the process. We have made everything available to you 24/7
and only a click away - including information on over 200,000
properties for sale and access to the brightest and most
professional Sales Associates in the real estate business.
Coldwell Banker® Sales Associates are the reason clients continue to work with Coldwell
Banker, transaction after transaction. Their knowledge and experience can guide you through
the real estate process from log in to move in and help you with all of the details before, during
and after the sale.
On behalf of everyone at Coldwell Banker®, I would like to thank you for choosing us to help
you with your real estate needs. If you have any suggestions on how we can create an even
better experience, or if you just want to share a real estate story with us, please contact us.
We look forward to seeing you in the future on our website and in our offices.
ª Global presence: in 49 countries and over 3,500 offices worldwide
ª Over 80,000 sales associates and brokers
ª Over 100 years of real estate experience
ª First to offer Seller Services Guarantee, which puts our commitment
to you in writing
Over 100 Years of Real Estate Innovation
The real estate company was founded on August 27, 1906 on the heels ofthe devastating 1906 fire and earthquake that leveled San Francisco. Ayoung real estate agent, Colbert Coldwell saw the need for honest,knowledgeable real estate services to help the city rebuild. As thecompany grew, he hired Arthur Banker as a member of his staff. The twobusinessmen eventually formed a partnership, and in 1914 officially namedthe company Coldwell Banker®.
The following search options and tools are available on the newProperties Real Estate Search section:
ª Lifestyle Search*: From publictransportation to wide open spaces,restaurants to trendy neighborhoods,those who are focused on location,location, location can rate whichlifestyle characteristics are important tothem.
ª Affordability Radar*: For the budgetconscious, this tool enables users toidentify upfront if a home oncoldwellbanker.com fits within theirbudget based on their householdincome, monthly debts, available fundsand loan terms.
ª BlueScape®: Built for dreamers anddesigned for home buyers, BlueScapeallows consumers to experience thehome searching process in an entirelynon-traditional way, by rating abstractimages with thumbs up or thumbsdown. The BlueScape technologyserves up listings that match eachindividual’s inherent preferences.
ª Coldwell Banker On Location®: Honing in on video as the future of realestate, Coldwell Banker’s brandedYouTube channel provides thousands ofvideos, including community videos,virtual tours and agent videos.
ª Home Listing Report: The ColdwellBanker Home Listing Report allows sitevisitors to compare the average homeprice listing for a four-bedroom,two-full-bathroom home in more than2,300 markets so they can see howeach area stacks up in affordability.
ª Mobile Apps and Mobile Sites: Users can download the mobile app thatfits their needs to search for a homeanywhere, anytime from their iPhone,Android, iPad or other handheld device.
*Note: The Lifestyle and Affordability searchoptions are not included on the Coldwell BankerCanada website (coldwellbanker.ca).
Our advertising program is designed to generate buyer prospectsfor your property.
Home Buyers know the
Coldwell Banker®
name
Our national advertising on network andcable television predisposes Home Buyersto consider Coldwell Banker listedproperties.
Greater name recognition
through public relations
Our leading national public relationsprograms create recognition for localColdwell Banker listings among HomeBuyers throughout North America.
Local advertising
We will provide you with tools to create greatlocal and regional advertising and publicrelations programs.
Coldwell Banker yard sign
Our nationally recognized Coldwell Bankeryard sign is a highly effective advertising toolthat promotes your property 24 hours a day,7 days a week. Calls generated from our yardsign come from prospective buyers who arealready interested in your neighborhood, haveseen your property and are eager for moreinformation!
Real estate agents are the primary resource used by buyers in ahome search.Your Coldwell Banker® Sales Associate is an educated and experienced real estate expert and one of your primary information sources throughout the home selling process.
Coldwell Banker Sales Associatesmarket properties uniquely. Wecombine the power of our nationaltelevision, radio and print advertisingwith our local newspaper efforts andlocal promotions to offer every listedproperty unparalleled exposure.
coldwellbanker.com, our award-winning Website provides you with access to a comprehensivenetwork of residential real estateproducts/services and related links to meet yourneeds.
Coldwell Banker yard signs are highlyrecognizable and convey high expectationsabout property quality. Yard signs can becustomized to provide immediate information,like agent phone numbers and Open Houseopportunities.
We'll sell your house and help you take care of the details that goalong with it.
The Coldwell Banker Conciergeprogram is a convenient, time-savingservice that will help make your houseselling experience smoother.
Service Providers
Through the Coldwell BankerConcierge program we will provideyou with the names and phone numbersof service providers from our listin your neighborhood. ParticipatingColdwell Banker offices will callthe providers you need and arrangeappointments that are convenient for you.
Ongoing Service
We also offer our assistance well after you'rein your new home.
Open houses can help bring interested Home Buyers through yourdoor.
An important part of our
marketing plan
A well-staged open house can be apowerful way to show off yourproperty to interested buyers.
Aggressive promotion to attract more
buyers
We will advertise your open house and promoteit in advance in the surrounding area to attractthe attention of buyers who are searching for ahome in this neighborhood.
Maximum impact
We will schedule open houses whenappropriate, and as agreed to in advance withyou, for the greatest impact on the market.
Your house has many values to the taxassessor, your lender and insurancecompany, and to you. It also has what'scalled "market value" to prospectivebuyers.
The best price obtainable can only bedetermined by testing the market andchallenging the competition. In the end,the market dictates the value based oncurrent conditions, number of HomeBuyers, etc.
Competitive Market Analysis
The price at which you choose to market yourproperty will be an estimate of the "test results"once your house is placed on the market. Tohelp determine a price for your home, aCompetitive Market Analysis is included inyour customized Marketing Action Plan.
Buyers do "comparison shopping" and theCompetitive Market Analysis focuses onproperties on the market competing for buyerattention. Houses that have been recently sold,and houses that did not sell, are also examinedto see what recent buyers were and were notwilling to pay.
The higher a property is priced above realistic market value, the more time it will take to sell and the less interest it will attract.
ª If your property is priced right, morebuyers will be interested when it firsthits the market.
ª Since buyers base their selectionon fair market value, not the askingprice, more buyers will consider yourproperty when it is priced competitively.
ª Lenders rely on independent fee appraisers to verifythat a sale price is at fair market value. Therefore, if aproperty fails to appraise at fair market value, it willeither force the buyer to make up the difference in cash or cause the sale to fall through.
* List property on MLS * Create a first appearance report * Take photos of subject property * Push property onto over 535 internet websites * Create Visual tour or property and link to MLS * Post listing onto Coldwell Banker web site * Post listing on REALTOR.com as a preferred listing * Create flyer on property * Provide empty Flyer box
Second Week on the Market
* Invite local Realtors to tour home. * Post property Visual tour onto You Tube channel * Email flyer to over 100 local agents * Provide at owners expense a home inspection (optional)
Additional marketing
* Send out just listed post card to 50 local homeowners * List property with local base housing web site. * Inspect property monthly * Purchase Domain name for Address *Create Web page for subject property *Create QR code for property
On-going
- Show property to prospects. * Review price based on agent input & market conditions. * Contact Showing agents after each showing for feedback * Provide Monthly Google Analytics on web site traffic * Review with seller monthly feedback and reports * Weekly Feed of Compition in local area * Google Address weekly
ª Decrease the likelihood ofa sale falling through due tounexpected surprises
We'll help you complete the stepsnecessary for a Homebuyer Ready home.We'll recommend and contact preferredcompanies — you select who will workwith you. And we'll promote your housewith distinctive yard signs, advertisingand a special seller's marketing packet.
We will work with you to develop a custom tailored homeenhancement plan that can make a dramatic difference in howquickly your home sells and the price you can obtain.
How buyers see your property
Within 15 seconds a buyer has developedan opinion of your property. This is whywe will help you look at your housethrough "buyers' eyes" and make changesand enhancements that establish theright first impression.
By preparing your home for sale, we'llassist you in realizing the best priceobtainable in the shortest period oftime.
Proven techniques
Coldwell Banker® has developed an exclusiveHome Enhancement Guide and Video toprovide you with proven marketing techniquesto help you prepare your house for sale.
These home enhancements require a minimumamount of time and expense to complete, andare designed to make your house stand outfrom the competition.
Offering a home warranty will enhance the marketability of your property.
A popular feature for buyers
A home warranty builds buyer confidenceby providing repair-or-replace coveragefor major home operating systems andappliances for one full year after theclosing.*
Protects your budget
A home warranty can help protect you fromunexpected repair bills. Optional coverage foryour property while it is on the market can giveyou additional peace of mind.
Additional marketing impact
Special marketing materials will promote yourproperty to potential buyers and help it standout above the competition.
You can sell your house faster and for a higher price with theColdwell Banker® Home Protection Plan.
Service you can count on
With reliable service from pre-screenedcontractors - all with just one phonenumber. Call AHS 24 hours a day, 365days a year. We handle the rest.
Additional marketing impact
Home warranties give the seller a betterchance of selling, in a shorter amountof time, and for more money.
Protects your budget
A home warranty can help protect you fromunexpected repair bills and give you peace ofmind.
A popular feature for buyers
A home warranty builds buyer confidence byproviding repair-or-replace coverage for majorhome operating systems and appliances for onefull year after the closing.*
Our goal is to bring you financially prequalified buyers through Coldwell Banker
®
Mortgage Services to help ensure a successful transaction.
Prequalification
A potential buyer for yourhouse can be prequalified orpreapproved by Coldwell BankerMortgage, or another reputablelender, for a loan amount necessaryfor the purchase of your property.
Financial information
on other buyers
We will seek financial qualifyinginformation on buyers representedby other brokers.
In order to maintain the strongest negotiating position, werecommend that you do not discuss the following information withany buyers or other real estate agents.
When an offer is presented, we will negotiate on your behalf to helpyou obtain the most favorable price and terms, and we will work onyour behalf throughout the transaction to successfully close the sale.
Understanding your choices
and meeting your needs
Our aim is to reach a purchase agreementthat is favorable and protective for you.We will present all offers in an objectivefashion, review and explain their termsand conditions. (including an estimate ofyour net proceeds), and help you evaluatehow an offer fits your goals. You will beable to accept, reject, or counter anyoffer that is submitted.
Handling the details and keeping you
informed
We will monitor the progress of the transaction,including the satisfaction of contingencies andconditions. We will continue to work on yourbehalf in dealing with the buyer's broker, andwe will keep you informed and answer yourquestions throughout the entire transaction.
Experience:Retail manager for 40 yearsOwner of Buy-Rite Furniture untill 2011Real estate owner and investor since 1981Real estate sales since 2010
Affiliations:REIN Real Estate Information NetworkVA. Pennisula Board of REALTORSVA. Board Of REALTORSNational Board of REALTORS
Education:G.C. Murphy Managment Training Program 1978CDPE 2011 (Certified Distressed Property Expert)SFR 2011 (Short sale,Forclosure Resource)
Community:Freedom Life ChurchBoy Scout troop #6Denbigh Warwick Business Assoc.
Personal:Father of 4 grown childrenEnjoy sailing and remodeling projectsPeople person; passing on the power of positive thinkingBoy Scouting and Camping
Customer References
Sellers
Brain & Linda Wilson 205 Fairfield Ct 757-570-0533
Jay Pruden 918 Kentwell Ct. 757-218-3055
Joy James 503 Ashwood Dr. 757-660-8482
Scott Fisher 760 Shields Rd. 757-871-5920
Jose Gutierrez 800 Shields Rd. 757-470-4103
Tekisha Malone 14567#f Old Courthouse Way 757-876-6122