Listing Presentation

Selling your Home

Keys to selling your home faster and for top Dollar!

3 P's of Selling a Home

Price Product Promotion

Setting the Right Price

• The average home buyer looks at

between 12 to 15 homes!

The Three Prices

• The Asking Priceo What we would love to sell for

• The Offered Priceo What the buyer would love to pay!

• The Sales Priceo Market Value for your home.

Your Home; The Product• Top Condition

o Faster Saleo Higher Price

• Areas to Considero Curb Appealo Personal Itemso Staging the Homeo Telling a Story

Promotion - Marketing

• More Exposure - Faster Sale - Higher Price - Less Hassel

Casting a Wide Net

The MLS System• Thousands of Agents• Nationwide exposure

The Internet• 90% of Home

Buyers go Online!

E - Mail Marketing• Instant Lead Capture• Active Buyers

Open Houses• Neighbors

have friends and family that want to move to the area!

Casting a Wide Net

Signage• 30% of our calls are a

Direct Result of the Sign!

Mailing• Just Listed Mailings• Put your neighbors

to work!

Newspapers Ads• SD Union Tribune• North County Times

Spreading the word• Networking• Sphere of Influence

Understanding the Market• Competition

o What has soldo What is for sale

• Market Conditionso Overall Economyo Buyer/Seller Market

• Financing Optionso Interest Rateso Owner Assistedo FHA/VA - Low Down

Communication

• Relayo Personal user name and

password, ability to log in at any time to see what stage we are in!

• Consistencyo Regular Contact

• Written Reportso E- Mailed Copies

• Agent Feedbacko From Showings and Open houses

Control

• Stay in the Driver Seato Information is Vital

• Details make the Saleo Negotiatingo Representationo Inspectionso Repairso Disclosures

Company Benefits

Strong Support Staff to keep your file a top priority!

Home Warranty Plans to protect Buyers and Sellers from unexpected repairs!

We Can Help with your Relocation Needs!

Highly Trained, Highly Motivated Staff!

Specific Market Plan

• Personalized Webpage• Virtual Tour• Advertising• Photo Flyers• Open House• Signage• Online Transaction Access• Follow-up Plan

The Children's Initiative http://www.thechildrensinitiative.org/

• The Children's Initiative is... • a non-profit agency that works to improve the well-

being of children and youth in San Diego County. The Initiative builds and sustains strategic alliances with all sectors of the community, providing direct operational/organizational support and technical assistance to community based organizations, government institutions, schools and businesses.

My GuaranteeI Pledge to provide all of these services

outlined in this presentation.  It will be an honor to serve you.