Listing Presentation

#1in the

Mid-South!

#1in the

Mid-South!02/10 02/10

Home! Home!

#1 #1Mid-South! Mid-South!in the in the

We are We are

And And

We WeHave Havewhat it takes what it takesto toSell Sellyour your

#1in the

Mid-South!

#1in the

Mid-South!02/10 02/10

Our Mission Our Mission

A Apassionatecommitment

to unsurpassedservice.”

passionatecommitment

to unsurpassedservice.”

“ “Harold Crye Harold Crye

Dick Leike Dick Leike

CRYE-LEIKE®, REALTORS®, a full service real estate company for over 30 years, is one of the nation’s largest real estate companies. CRYE-LEIKE®, Inc. has a sales force of over

3,600 sales associates who are located in over 130 branch and franchise offices throughout an nine-state region

including Tennessee, Arkansas, Mississippi, Alabama, Oklahoma, Kentucky, Georgia, Florida and North Carolina.

CRYE-LEIKE®, REALTORS®, a full service real estate company for over 30 years, is one of the nation’s largest real estate companies. CRYE-LEIKE®, Inc. has a sales force of over

3,600 sales associates who are located in over 130 branch and franchise offices throughout an nine-state region

including Tennessee, Arkansas, Mississippi, Alabama, Oklahoma, Kentucky, Georgia, Florida and North Carolina.

More buyers through our contacts and more trained professionals

to serve your specific needs.

More buyers through our contacts and more trained professionals

to serve your specific needs.

Ranks #6 in the U. S.!Big Brokers Report

Rank Company Units Branches 1. NRT, LLC 274,179 758 Parsippany, NJ 2. HomeServices of America, Inc. 123,817 298 Minneapolis, MN 3. The Long & Foster Companies, Inc. 69,925 195 Chantilly, VA 4. Hanna Holdings, Inc. 31,765 92 Pittsburgh, PA 5. ZipRealty, Inc. 23,100 41 Emeryville, CA

6. CRYE-LEIKE, Realtors 22,611 110 Memphis, Nashville, Chattanooga, TN; Little Rock, Rogers, AR; Atlanta, GA; Jackson, MS; Huntsville, AL

7. Coldwell Banker United, Realtors 21,303 76 Bryan, TX 8. Prudential Fox & Roach Realtors 20,591 56 Devon, PA 9. Realty USA 18,420 60 Orchard Park, NY 10. Real Estate One 17,128 32 Southfield, MI 11. Realty Executives, Phoenix 16,758 63 Phoenix, AZ 12. Ebby Halliday Real Estate, Inc. 13,913 29 Dallas, TX 13. Baird & Warner 12,763 22 Chicago, IL 14. West USA Realty, Inc. 12,714 6 Peoria, AZ 15. Allen Tate Companies 12,610 35 Charlotte, NC 16. Prudential Douglas Elliman Real Estate 11,009 61 South Huntington, NY 17. Hunt Real Estate Corporation/ERA 10,843 33 Depew, NY 18. RE/MAX Alliance 10,695 22 Arvada, CO 19. RE/MAX Results 10,601 13 Eden Prairie, MN 20. John L. Scott Real Estate 10,582 29 Issaquah, WA

06/10 06/10

This information has been compiled from REAL Trends Magazine, May 2010 issue. This information has been compiled from REAL Trends Magazine, May 2010 issue.

#1in the

Mid-South!

#1in the

Mid-South!

Ranks #6 in the U. S.!Big Brokers Report

Rank Company Units Branches 1. NRT, LLC 274,179 758 Parsippany, NJ 2. HomeServices of America, Inc. 123,817 298 Minneapolis, MN 3. The Long & Foster Companies, Inc. 69,925 195 Chantilly, VA 4. Hanna Holdings, Inc. 31,765 92 Pittsburgh, PA 5. ZipRealty, Inc. 23,100 41 Emeryville, CA

6. CRYE-LEIKE, Realtors 22,611 110 Memphis, Nashville, Chattanooga, TN; Little Rock, Rogers, AR; Atlanta, GA; Jackson, MS; Huntsville, AL

7. Coldwell Banker United, Realtors 21,303 76 Bryan, TX 8. Prudential Fox & Roach Realtors 20,591 56 Devon, PA 9. Realty USA 18,420 60 Orchard Park, NY 10. Real Estate One 17,128 32 Southfield, MI 11. Realty Executives, Phoenix 16,758 63 Phoenix, AZ 12. Ebby Halliday Real Estate, Inc. 13,913 29 Dallas, TX 13. Baird & Warner 12,763 22 Chicago, IL 14. West USA Realty, Inc. 12,714 6 Peoria, AZ 15. Allen Tate Companies 12,610 35 Charlotte, NC 16. Prudential Douglas Elliman Real Estate 11,009 61 South Huntington, NY 17. Hunt Real Estate Corporation/ERA 10,843 33 Depew, NY 18. RE/MAX Alliance 10,695 22 Arvada, CO 19. RE/MAX Results 10,601 13 Eden Prairie, MN 20. John L. Scott Real Estate 10,582 29 Issaquah, WA

06/10

$50

$100

$150

$200

$250

$300

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CRYE

-LEI

KE®

is a

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embe

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$241

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$118 $116

$93

$31 $29 $29$21

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Source: REALTrends Report 2010 based on 2009 sales data

CRYE-LEIKE® is a member of this network of independent brokers which outsold its closest competitor by 27% in 2009.

The result…more potential buyers from all over the country,and the world, directed toward your listing.

THE BEST CREDENTIALS

Nearly 1 million transactionsvalued at $250 billion in U.S. home sales -

more than any other real estate network

Nearly 600 firms spanning 30+ countrieswith 5,000 offices and 150,000 associates

In 2009, the Leading R.E. network membersranked #1 in units sold and sales volume

among the top 500 companies in the country.

volume shown in billions of dollars

#1in the

Mid-South!

02/10 02/10

#1in the

Mid-South!

#1in the

Mid-South!

A relentless pursuit of better service results in

superior growth.

A relentless pursuit of better service results in

superior growth.

02/10 02/10

Our Goal Is 100%Customer Satisfaction

Our Goal Is 100%Customer Satisfaction

You’ll have the opportunity to give us feedback through surveys during and

after the sale! Over 98% of our customers rate our service

“Very Satisfied” after paying us.

You’ll have the opportunity to give us feedback through surveys during and

after the sale! Over 98% of our customers rate our service

“Very Satisfied” after paying us.

#1in the

Mid-South!

#1in the

Mid-South!

#1in the

Mid-South!

#1in the

Mid-South!02/10 02/10

How Did They Find It? How Did They Find It?

36% 36%

36% 36%

Where buyers first learn about the home they bought. Where buyers first learn about the home they bought.

Real esTaTe agenTs Real esTaTe agenTs

InTeRneT InTeRneT

YaRD sIgn YaRD sIgn

RelaTIve oR FRIenD RelaTIve oR FRIenD

6% 6%BuIlDeR BuIlDeR

PRInT aDveRTIsIng PRInT aDveRTIsIng

Source: NATIONAL ASSOCIATION OF REALTORS®

Profile of Home Buyers and Sellers 2009Source: NATIONAL ASSOCIATION OF REALTORS®

Profile of Home Buyers and Sellers 2009

5% 5%

12% 12%

2% 2%

#1in the

Mid-South!

#1in the

Mid-South!02/10 02/10

useFulness oFInFoRmaTIon souRces

useFulness oFInFoRmaTIon souRces

0 0100 10080 8060 6040 4020 20

(Percentage Distribution Among Buyers that Used each Source) (Percentage Distribution Among Buyers that Used each Source)

Real estate agents

Internet

Yard sign

Billboard

Television

open house

Relocation company

Home builder

Print newspaper advertisement

Real estate agents

Internet

Yard sign

Billboard

Television

open house

Relocation company

Home builder

Print newspaper advertisement

Not Useful Not UsefulSomewhat Useful Somewhat UsefulVery Useful Very Useful*Less than 1 percent *Less than 1 percent

Source: NATIONAL ASSOCIATION OF REALTORS®

Profile of Home Buyers and Sellers 2009Source: NATIONAL ASSOCIATION OF REALTORS®

Profile of Home Buyers and Sellers 2009

* *

16% 16%2% 2%

22% 22%

52% 52%6% 6%

44% 44%25% 25%

28% 28%55% 55%

25% 25%66% 66%

39% 39%52% 52%

10% 10%87% 87%

81% 81%

77% 77%

42% 42%

31% 31%

17% 17%

10% 10%

9% 9%

3% 3%

2% 2%14% 14%84% 84%

Marketing Program

I may not bethe personwho sellsyour home,but...

I will be ther e a s o n

your home sells!

Marketing Program

I may not bethe personwho sellsyour home,but...

I will be ther e a s o n

your home sells!According to the National Association of Realtors, 96%

of sales involve two agents cooperating in the sale.According to the National Association of Realtors, 96%

of sales involve two agents cooperating in the sale.

#1in the

Mid-South!

#1in the

Mid-South!02/10 02/10

02/10 02/10

6 Factors Affecting theSale of Your Property

6 Factors Affecting theSale of Your Property

Factors Who Controls

1. Condition of Property 1. Owner

2. Price 2. Owner

3. Marketing of Property 3. Agent

4. Negotiating Skills 4. Agent and Follow Up

5. Competition 5. No Control

6. Market Conditions 6. No Control

Factors Who Controls

1. Condition of Property 1. Owner

2. Price 2. Owner

3. Marketing of Property 3. Agent

4. Negotiating Skills 4. Agent and Follow Up

5. Competition 5. No Control

6. Market Conditions 6. No Control

#1in the

Mid-South!

#1in the

Mid-South!

02/10 02/10

No firm or individual can point traffic to their website like

CRYE-LEIKE®’s signs, newsprint and other advertising.

No firm or individual can point traffic to their website like

CRYE-LEIKE®’s signs, newsprint and other advertising.

* Source: National Association of Realtors** Data provided by National Association of Realtors.

* Source: National Association of Realtors** Data provided by National Association of Realtors.

Today of Home Buyers Rely On The Internet

As A Primary Source Of Homes For Sale Information!*The Internet is Now the #1 Media Source for Homebuyers.

Today of Home Buyers Rely On The Internet

As A Primary Source Of Homes For Sale Information!*The Internet is Now the #1 Media Source for Homebuyers.

10

90

98

2

OtherMedia Sources

OtherMedia Sources

Internet

Internet

1995* 2009**0%

20%

40%

60%

80%

100%

10

90

98

2

OtherMedia Sources

OtherMedia Sources

Internet

Internet

1995* 2009**0%

20%

40%

60%

80%

100%

90% 90%

#1in the

Mid-South!

#1in the

Mid-South!

02/10 02/10

#1in the

Mid-South!

#1in the

Mid-South!

Web Presence Web Presence

02/10 02/10

#1in the

Mid-South!

#1in the

Mid-South!

CRYE-LEIKE belongs to the nation’s #1 network for internet listing distribution. By distributing your listing information, along with

photographs, to a wide array of premier consumer Web sites, we ensure that we maximize every opportunity to attract quali� ed buyers.

CRYE-LEIKE belongs to the nation’s #1 network for internet listing distribution. By distributing your listing information, along with

photographs, to a wide array of premier consumer Web sites, we ensure that we maximize every opportunity to attract quali� ed buyers.

On average, a visitor to our site spends 12.5 minutes viewing over 25 pages(the national average is 4 pages).

On average, a visitor to our site spends 12.5 minutes viewing over 25 pages(the national average is 4 pages).

www. .com www. .com

PMS - 7409, 2935 PMS - 7409, 2935

Vector Outline logo with Gradient

Process: 70% blackSpot: Pantone PMS Cool Gray 9c

Vector Outline logo - one color

™

Vector Outline logo with Gradient

Process: 70% blackSpot: Pantone PMS Cool Gray 9c

Vector Outline logo - one color

™

TM

S e a r c h . c o m

TM

S e a r c h . c o m

CountlessNewspaper Websites

CountlessNewspaper Websites

WWW.LUXURYPORTFOLIO.COM WWW.LUXURYPORTFOLIO.COM

#1in the

Mid-South!

LISTING VIDEOS

YouTube is the #2 search engine on the web, only surpassed by Google, and maintains a 43% share in• the video search landscape. It’s also the 3rd most visited internet site behind Google and Facebook.

• CRYE-LEIKE listing videos showcase the selling features of the home using multiple photos along with an audio presentation with background music.

Listing videos are searchable from YouTube’s home page by the MLS #, address, city etc…•

* Listing must contain at least 3 photos in the MLS to receive YouTube video.

To enhance internet exposure, all CRYE-LEIKE home listingsfeature a video on CRYE-LEIKE’s YouTube channel.

We market your l isting where the internet traffic is.

www.YouTube.com/cryeleike1

02/10 02/10

WHY will so many buyers see your home on www.CRYE-LEIKE®

.com?

WHY will so many buyers see your home on www.CRYE-LEIKE®

.com?• Over 400,000 Listings• Links to over 2 Million listings nationwide• Over 30 Million Hits Per Month• Traffic fed from Google, Trulia, Yahoo, AOL &

FrontDoor and hundreds of other real estate websites

• One-Click Address Searches• 24/7 Open Houses• Multiple Photos Shown On Most Listings• Virtual Home Tours• 24/7 Info Line Audio Home Descriptions• ‘Virtual Agent’ - Automatic real time new listing

updates.• Home Services, Property Management &

Relocation Services• All listings on Realtor.com• Helpful hints to buyers and sellers• Yard Signs Inviting Potential Buyers To Check-Out

All CRYE-LEIKE® Listings• Additional Advertising In The Real Estate Section

Of The Local Sunday Newspaper• Brand awareness ads in local

newspapers, magazines and on the web driving traffic to CRYE-LEIKE.com

• Over 400,000 Listings• Links to over 2 Million listings nationwide• Over 30 Million Hits Per Month• Traffic fed from Google, Trulia, Yahoo, AOL &

FrontDoor and hundreds of other real estate websites

• One-Click Address Searches• 24/7 Open Houses• Multiple Photos Shown On Most Listings• Virtual Home Tours• 24/7 Info Line Audio Home Descriptions• ‘Virtual Agent’ - Automatic real time new listing

updates.• Home Services, Property Management &

Relocation Services• All listings on Realtor.com• Helpful hints to buyers and sellers• Yard Signs Inviting Potential Buyers To Check-Out

All CRYE-LEIKE® Listings• Additional Advertising In The Real Estate Section

Of The Local Sunday Newspaper• Brand awareness ads in local

newspapers, magazines and on the web driving traffic to CRYE-LEIKE.com

#1in the

Mid-South!

#1in the

Mid-South!

#1in the

Mid-South!

#1in the

Mid-South!02/10 02/10

Computerized Appointment Center

It makes showingCRYE-LEIKE® listings easy!

Computerized Appointment Center

It makes showingCRYE-LEIKE® listings easy!

• Open 7 days a week, 7:00 am to 8:00 pm

• Complete showing records

• One number to call• Easy follow-up

• Open 7 days a week, 7:00 am to 8:00 pm

• Complete showing records

• One number to call• Easy follow-up

One of the most valuable services we offer...because a missed call could equal a lost sale!

Extended Hours + More Showings = A Faster Sale!

One of the most valuable services we offer...because a missed call could equal a lost sale!

Extended Hours + More Showings = A Faster Sale!

#1in the

Mid-South!

#1in the

Mid-South!

• You Can Relax!Crye-Leike’s 24-7 Information Line enhances the effectiveness of your yard sign by allowing buyers to request information about your home directly from their mobile telephone.

• It is Easy for a Potential Buyer to hear about your house! Simply dial the phone # enter the street address or property code.

Open House Features• Open house dates and times are also voiced with the presentation of the features of the house.

• All Calls about your listing will go directly to me allowing me to get back with prospective buyers as soon as possible to increase the likelihood of a fast sale.

• You Can Relax!Crye-Leike’s 24-7 Information Line enhances the effectiveness of your yard sign by allowing buyers to request information about your home directly from their mobile telephone.

• It is Easy for a Potential Buyer to hear about your house! Simply dial the phone # enter the street address or property code.

Open House Features• Open house dates and times are also voiced with the presentation of the features of the house.

• All Calls about your listing will go directly to me allowing me to get back with prospective buyers as soon as possible to increase the likelihood of a fast sale.

• More inquiries = More showings = Faster sale at the highest price • More inquiries = More showings = Faster sale at the highest price

02/10 02/10

CRYE-LEIKE® RELOCATION SERVICESHousehold Goods Shipment

CRYE-LEIKE® RELOCATION SERVICESHousehold Goods Shipment

Middle TN Region1-800-373-8893

Middle TN Region1-800-373-8893

• National Moving Companies

• Substantial Discounts

• VIP Service

• FREE Insurance

NOTE: Local Move Discounts Also Available

• National Moving Companies

• Substantial Discounts

• VIP Service

• FREE Insurance

NOTE: Local Move Discounts Also Available

#1in the

Mid-South!

#1in the

Mid-South!02/10 02/10

02/10 02/10

Our Direct Mail postcards target neighbors and invite them to refer friends and

associates to become new neighbors!

Our Direct Mail postcards target neighbors and invite them to refer friends and

associates to become new neighbors!

Direct MailMarketing

Let’s inform your neighbors

that CRYE-LEIKE® is selling your home!

Direct MailMarketing

Let’s inform your neighbors

that CRYE-LEIKE® is selling your home!

#1in the

Mid-South!

#1in the

Mid-South!

Our Direct Mail postcards target neighbors Our Direct Mail postcards target neighbors

CRYE-LEIKE HOME SERVICES is a free concierge service that provides CRYE-LEIKE customers valuable services and savings for all aspects of the home ownership experience. We combine the power of an extensive nationwide database of ser-vice providers and the personalized assistance of a CRYE-LEIKE Home Services Coordinator to create a complete network designed to meet the needs of our customers before, during and after the move.

At your service...As a CRYE-LEIKE customer, you are assigned a specific Home Services Coordinator who is part of a central-ized call center. Your Home Services Coordinator provides one-on-one assis-tance with your relocation and home service needs.

Professional Referrals at NO CHARGE for:

• Local & long distance phone connections• Assistance with utility connections• Moving services• Lawn Care• Security system installation• Cable television & satellite installations• Handyman services• Insurance• Mortgage• Pest/Termite control ...and much more!

Take Advantage of fREE Professional Referrals:

• Preparing your home for sale• Moving services• Assistance with utility disconnections• Cleaning services• Painting services• Handyman services• Carpet cleaning services• Lawn Care• Home inspections services ...and much more!

Let us take care of it...Your Home Services Coordinator

works with you to arrange all mov-ing related activities including home inspections, warranty services, mort-

gage, assisting with utility connec-tions, remodeling, home repairs,

lawncare and much more.

To enroll in this free concierge service, contact your local CRYE-LEIKE sales

associate today or visit our website at

www.crye-leike.com/homeservices

This powerful network of home services and valuable discounts is exclusive to

CRYE-LEIKE customers.

Memphis (901) 271-7000 • Nashville (615) 221-0497Chattanooga (423) 296-1446 • TOLL FREE 1-866-771-6449

CRYE-LEIKE HOME SERVICES is a free concierge service that provides CRYE-LEIKE customers valuable services and savings for all aspects of the home ownership experience. We combine the power of an extensive nationwide database of ser-vice providers and the personalized assistance of a CRYE-LEIKE Home Services Coordinator to create a complete network designed to meet the needs of our customers before, during and after the move.

At your service...As a CRYE-LEIKE customer, you are assigned a specific Home Services Coordinator who is part of a central-ized call center. Your Home Services Coordinator provides one-on-one assis-tance with your relocation and home service needs.

Professional Referrals at NO CHARGE for:

• Local & long distance phone connections• Assistance with utility connections• Moving services• Lawn Care• Security system installation• Cable television & satellite installations• Handyman services• Insurance• Mortgage• Pest/Termite control ...and much more!

Take Advantage of fREE Professional Referrals:

• Preparing your home for sale• Moving services• Assistance with utility disconnections• Cleaning services• Painting services• Handyman services• Carpet cleaning services• Lawn Care• Home inspections services ...and much more!

Let us take care of it...Your Home Services Coordinator

works with you to arrange all mov-ing related activities including home inspections, warranty services, mort-

gage, assisting with utility connec-tions, remodeling, home repairs,

lawncare and much more.

To enroll in this free concierge service, contact your local CRYE-LEIKE sales

associate today or visit our website at

www.crye-leike.com/homeservices

This powerful network of home services and valuable discounts is exclusive to

CRYE-LEIKE customers.

Memphis (901) 271-7000 • Nashville (615) 221-0497Chattanooga (423) 296-1446 • TOLL FREE 1-866-771-6449

02/10 02/10

#1in the

Mid-South!

#1in the

Mid-South!

Virtual Home Tours Virtual Home ToursWant a 24-hour open house, where buyers can view your listing day or night, rain or shine, from their office, den, or laptop? Check out our virtual home tours!

Want a 24-hour open house, where buyers can view your listing day or night, rain or shine, from their office, den, or laptop? Check out our virtual home tours!

• 360°VirtualHomeTourTechnology

• Postedonwww.crye-leike®.com

• Choiceof5ormore360°photos-interiororexterior

• 12ormorehighresolutionstillphotos

• Homeswithvirtualtours,ormultiplephotos,are5timesmore likely to be viewed by potential home buyers!

• 360°VirtualHomeTourTechnology

• Postedonwww.crye-leike®.com

• Choiceof5ormore360°photos-interiororexterior

• 12ormorehighresolutionstillphotos

• Homeswithvirtualtours,ormultiplephotos,are5timesmore likely to be viewed by potential home buyers!

We put technology to work selling your home. We put technology to work selling your home.

Prominent Newspaper Advertising

CRYE-LEIKE® has weekly newspaper advertisements featured in full color with prominent position.

Prominent Newspaper Advertising

CRYE-LEIKE® has weekly newspaper advertisements featured in full color with prominent position.

#1in the

Mid-South!

#1in the

Mid-South!02/10 02/10

Our Distinctive Yard Signsdo more than advertiseyour home...

Our Distinctive Yard Signsdo more than advertiseyour home...

...they promise excellent service!

...they promise excellent service!

Over 1/3 of buyers report finding their new home because of a yard sign.*Source: National Association of REALTORS® Buyer’s Report

Over 1/3 of buyers report finding their new home because of a yard sign.*Source: National Association of REALTORS® Buyer’s Report

#1in the

Mid-South!

#1in the

Mid-South!02/10 02/10

CRYE-LEIKE’s affiliation with Luxury Portfolio allowsus to market our home listings over $750,000

Nationally and Internationally

crye-leike.luxuryportfolio.com

CRYE-LEIKE’s affiliation with Luxury Portfolio allowsus to market our home listings over $750,000

Nationally and Internationally

crye-leike.luxuryportfolio.com

Exclusive Luxury Homes Marketing Program with Exclusive Luxury Homes Marketing Program with

more $1 million-plus listings

■ Luxury Portfolio

■ Sotheby’s

■ Regent’s

more $1 million-plus listings

■ Luxury Portfolio

■ Sotheby’s

■ Regent’s

10,000

7500

5000

2500

0

10,000

7500

5000

2500

0

10,912 10,912

6333 63336935 6935

Luxury Portfolio is promoted throughmany high end publications such as:

Luxury Portfolio is promoted throughmany high end publications such as:

Award-winning website displaying more • $1 million plus properties than others

Features over 10,000 of the world’s most • remarkable properties

Aggressive branding to drive high• net-worth consumers tol u x u r y p o r t f o l i o . c o m

Traffi c to site from over 200 countries•

A membership of over 200 fi rms•

Property inventory totaling over• $35 Billion

Listings also display on www.wsj.com• (Wall Street Journal)

Award-winning website displaying more • $1 million plus properties than others

Features over 10,000 of the world’s most • remarkable properties

Aggressive branding to drive high• net-worth consumers tol u x u r y p o r t f o l i o . c o m

Traffi c to site from over 200 countries•

A membership of over 200 fi rms•

Property inventory totaling over• $35 Billion

Listings also display on www.wsj.com• (Wall Street Journal)

...over $2 million, in fact. ...over $2 million, in fact.We support such charities as: We support such charities as:

At CRYE-LEIKE®, we have a genuine responsibility and obligation to give something back to the communities that give so much to us.

Giving back to the community is a natural part of what we do every day. Every year, CRYE-LEIKE® offices devote considerable financial resources to support the many vital community agencies and charitable causes in their area.

Total monies and goods collected by CRYE-LEIKE® now exceeds $2 million to date, not counting the innumerable hours of volunteer service donated by our sales associates and staff.

At CRYE-LEIKE®, we have a genuine responsibility and obligation to give something back to the communities that give so much to us.

Giving back to the community is a natural part of what we do every day. Every year, CRYE-LEIKE® offices devote considerable financial resources to support the many vital community agencies and charitable causes in their area.

Total monies and goods collected by CRYE-LEIKE® now exceeds $2 million to date, not counting the innumerable hours of volunteer service donated by our sales associates and staff.

We believe in giving back. We believe in giving back.

As you take a closer look at CRYE-LEIKE®,we hope you’ll understand why

we feel good about beinga “good corporate neighbor.”

As you take a closer look at CRYE-LEIKE®,we hope you’ll understand why

we feel good about beinga “good corporate neighbor.”02/10 02/10

#1in the

Mid-South!

#1in the

Mid-South!

02/10 02/10

The Edge You Need...CRYE-LEIKE® Services

The Edge You Need...CRYE-LEIKE® Services

• 3,600+ Sales Associates• Over 130 Residential Sales Offices• Market Share Leader• Multiple Listing Service (MLS)• Distinctive Yard Signs• All residential properties on CRYE-LEIKE®’s 24/7 Info Line• Direct Mail Marketing• Virtual Home Tours• Virtual Agent • All Properties listed in the CRYE-LEIKE® Home Buyers Guide• All Properties on the Internet - www.CRYE-LEIKE®.com, Realtor.com, Google, AOL, Trulia, RELO Home Search, Yahoo, Front Door, Local MLS and hundreds of other real estate websites• All properties over $750,000 are marketed on LuxuryPortfolio.com• Prominent Newspaper Advertising in the Sunday Real Estate Section• Computerized Appointment Service 13 Hours a Day, 7 Days a Week• Keybox for Easy Showings• 24-hour Telephone Service• Office Agent Tours• One Year Home Warranty for Seller and Buyer• Relocation Management Company• Property Management Division• Homeowner and Auto Insurance• Commercial Division• Customer Services Division + Home Services• Mortgage Loans and Title Services

• 3,600+ Sales Associates• Over 130 Residential Sales Offices• Market Share Leader• Multiple Listing Service (MLS)• Distinctive Yard Signs• All residential properties on CRYE-LEIKE®’s 24/7 Info Line• Direct Mail Marketing• Virtual Home Tours• Virtual Agent • All Properties listed in the CRYE-LEIKE® Home Buyers Guide• All Properties on the Internet - www.CRYE-LEIKE®.com, Realtor.com, Google, AOL, Trulia, RELO Home Search, Yahoo, Front Door, Local MLS and hundreds of other real estate websites• All properties over $750,000 are marketed on LuxuryPortfolio.com• Prominent Newspaper Advertising in the Sunday Real Estate Section• Computerized Appointment Service 13 Hours a Day, 7 Days a Week• Keybox for Easy Showings• 24-hour Telephone Service• Office Agent Tours• One Year Home Warranty for Seller and Buyer• Relocation Management Company• Property Management Division• Homeowner and Auto Insurance• Commercial Division• Customer Services Division + Home Services• Mortgage Loans and Title Services

#1in the

Mid-South!

#1in the

Mid-South!

Seller Motivation Scale Seller Motivation Scale

Only truly

MOTIvATEd SELLERSare selling their homes in Today’s MarketIt may take a Home Marketing Makeover to sell yours. 1. Stage home 2. Stage yard 3. Market Price (high inventory - Lead Market) 4. Professional photos only 5. It takes a professional agent

Only truly

MOTIvATEd SELLERSare selling their homes in Today’s MarketIt may take a Home Marketing Makeover to sell yours. 1. Stage home 2. Stage yard 3. Market Price (high inventory - Lead Market) 4. Professional photos only 5. It takes a professional agent

Purchased Another Home

Purchased Another Home

Job Transfer

Life Events

Job Transfer

Life Events

Move up or Downsize

Retirement

Growing Family

Move up or Downsize

Retirement

Growing Family

Today’s MarketYou may have to increase

your motivation to compete with those

higher up on the scale.

Today’s MarketYou may have to increase

your motivation to compete with those

higher up on the scale.

n Previous Home still for sale.

n Previous Home still for sale.

n Home vacantn Family remained behind

n Marriagen Medicaln Financialn divorce

n Home vacantn Family remained behind

n Marriagen Medicaln Financialn divorce

n Reposition for the future - Closer to family - Closer to work - desired Neighborhood - Selected School - dream Home

n Reposition for the future - Closer to family - Closer to work - desired Neighborhood - Selected School - dream Home

02/10 02/10

#1in the

Mid-South!

#1in the

Mid-South!

02/10 02/10

• Faster Sale

• Less Inconvenience

• Attracts “Cleaner” Financing

• Attracts Higher Offers

• Means More Money to Sellers

• Avoids Being “Shopworn”

• Better Response from Advertising and Sign Inquiries

• Increased Sales Associate Response

• Exposure to More Prospects

• Faster Sale

• Less Inconvenience

• Attracts “Cleaner” Financing

• Attracts Higher Offers

• Means More Money to Sellers

• Avoids Being “Shopworn”

• Better Response from Advertising and Sign Inquiries

• Increased Sales Associate Response

• Exposure to More Prospects

Proper Pricing is Important!

Proper Pricing is Important!

#1in the

Mid-South!

#1in the

Mid-South!

02/10 02/10

Pricing YourProperty To Move

Price it right, right from the start.Your property will generate the most attention and

showings in the first weeks it’s on the market. For the best results, you should list it at a realistic price right from the beginning. If your price is too high relative to the com-petition, the right buyers will not even look at an other-wise attractive property - particularly during the critical

stage of initial market exposure.

Properties priced properly result in quicker sales and typically a higher price.

Pricing YourProperty To Move

Price it right, right from the start.Your property will generate the most attention and

showings in the first weeks it’s on the market. For the best results, you should list it at a realistic price right from the beginning. If your price is too high relative to the com-petition, the right buyers will not even look at an other-wise attractive property - particularly during the critical

stage of initial market exposure.

Properties priced properly result in quicker sales and typically a higher price.

Num

be

r of B

uye

r Inq

uirie

s

Num

be

r of B

uye

r Inq

uirie

s

Weeks on Market Weeks on Market1 12 23 34 45 56 67 78 89 9

#1in the

Mid-South!

#1in the

Mid-South!

#1in the

Mid-South!

#1in the

Mid-South!

Consider An Auction

The Auction Method of selling is quickly becoming one of the most popular ways in which to sell Real Estate. With 6 to 8 weeks from listing and closing, it is certainly one of the quickest. From estate auctions to liquidation auctions, Crye-Leike Auctions can help. So if you are considering an auction, please ask your agent to have one of our Auctioneers explain how an Auction can save you time and money while conducting a professionally organized and executed auction. Auctions have advantages for both buyers and sellers.

Seller Advantages

• Offers sellers another option• Creates competition among buyers-(Auction prices can exceed the price of a negotiated sale, by generating excitement and heightening buyer’s interest)• Exposes the properties to a large number of pre-qualified prospects• Requires that potential buyers pre-qualify for loans• Accelerates closing, the property can sometimes be sold within six weeks of listing.• Auction is a true market forum-the highest price a buyer pays is the lowest price a seller will accept.• A seller knows exactly when the property will sell and when it will close.• Auctions reduce the time a property is on the market.• Auctions eliminate numerous unscheduled showings.• Auctions take the seller out of the negotiating process.• Seller is able to obtain liquidity.• Seller is able to move onto other investments and free up capital.• Seller does not have to do repairs.• Auctions are sold with no contingencies• A large Non-Refundable deposit is collected day of sale making the sale more secure.

Consider An Auction

The Auction Method of selling is quickly becoming one of the most popular ways in which to sell Real Estate. With 6 to 8 weeks from listing and closing, it is certainly one of the quickest. From estate auctions to liquidation auctions, Crye-Leike Auctions can help. So if you are considering an auction, please ask your agent to have one of our Auctioneers explain how an Auction can save you time and money while conducting a professionally organized and executed auction. Auctions have advantages for both buyers and sellers.

Seller Advantages

• Offers sellers another option• Creates competition among buyers-(Auction prices can exceed the price of a negotiated sale, by generating excitement and heightening buyer’s interest)• Exposes the properties to a large number of pre-qualified prospects• Requires that potential buyers pre-qualify for loans• Accelerates closing, the property can sometimes be sold within six weeks of listing.• Auction is a true market forum-the highest price a buyer pays is the lowest price a seller will accept.• A seller knows exactly when the property will sell and when it will close.• Auctions reduce the time a property is on the market.• Auctions eliminate numerous unscheduled showings.• Auctions take the seller out of the negotiating process.• Seller is able to obtain liquidity.• Seller is able to move onto other investments and free up capital.• Seller does not have to do repairs.• Auctions are sold with no contingencies• A large Non-Refundable deposit is collected day of sale making the sale more secure.

Estate Sales

Lake Properties

Unique Properties

Land Developement

Upscale Properties

Farm Properties

Investment Properties

Needs Work

Been on the market an extended period of time

Most Money in the shortest amount of time

PartnershipDissolutions

Court Ordered Sales

Transferees

Bought a new home

The possibilities are endless...

Estate Sales

Lake Properties

Unique Properties

Land Developement

Upscale Properties

Farm Properties

Investment Properties

Needs Work

Been on the market an extended period of time

Most Money in the shortest amount of time

PartnershipDissolutions

Court Ordered Sales

Transferees

Bought a new home

The possibilities are endless...

Auction ServiceS Auction ServiceS

02/10 02/10

02/10 02/10

Q u e s t i o n s1. When did you first start thinking about

selling your home?

2. How long have you lived in your present home?

3. What was your original purchase price?

4. What improvements have you made to your present home?

5. If there was one thing that you could change about your present home, what would it be?

6. What is the approximate balance on your present mortgage?

7. How did you arrive at your price?

Q u e s t i o n s1. When did you first start thinking about

selling your home?

2. How long have you lived in your present home?

3. What was your original purchase price?

4. What improvements have you made to your present home?

5. If there was one thing that you could change about your present home, what would it be?

6. What is the approximate balance on your present mortgage?

7. How did you arrive at your price?

#1in the

Mid-South!

#1in the

Mid-South!

02/10 02/10

Q u e s t i o n s8. How do you feel about owner

financing?

9. Where would you like to move?

10. When would you like to be in your new home?

11. What is most important to you, price, timing or convenience?

12. What would it do to your plans if you did not sell?

13. Who else have you been talking to about the sale of your home?

14. Would you have to sell your present home to buy a new one?

15. What would it take to get your home listed with me today?

Q u e s t i o n s8. How do you feel about owner

financing?

9. Where would you like to move?

10. When would you like to be in your new home?

11. What is most important to you, price, timing or convenience?

12. What would it do to your plans if you did not sell?

13. Who else have you been talking to about the sale of your home?

14. Would you have to sell your present home to buy a new one?

15. What would it take to get your home listed with me today?#1

in the Mid-South!

#1in the

Mid-South!

SALES PROCESS • Ask A Series of Questions

• Preview Your Home

• Discuss Marketing Plan

• Establish Price & Estimate of Net

• Explain Forms & Procedures

• Address Your Concerns

• MUTUAL DECISION

SALES PROCESS • Ask A Series of Questions

• Preview Your Home

• Discuss Marketing Plan

• Establish Price & Estimate of Net

• Explain Forms & Procedures

• Address Your Concerns

• MUTUAL DECISION

02/10 02/10

#1in the

Mid-South!

#1in the

Mid-South!

#1in the

Mid-South!

#1in the

Mid-South!

•Mortgagefinancingatcompetitiverates•Experiencedmortgageprofessionalswithfinancialintegrity

•Responsible&flexiblemortgageloanop-tions

•Personalizedservicetoguideyouthroughthe process

magnabank.com

•Licensedprofessionalsalwaysavailable•Multiplenationallyrecognizedproviders

you know & trust•Freeassetprotectionanalysis•Competitive value-added coverage for your

home, family, & more

Crye-Leike.com/Insurance

•Unsurpassedattentiontocustomerservice•Focusedonthedetailsofyourhome

purchase & sale•Titleinsuranceprotectionforyour

ownership rights•Convenientlocationsacrosstheregion

realtytitle.com

•Yourdefenseagainstunexpected& expensive covered repairs•Coversmanyhomesystems&appliances

no matter the age or model•Onelowservicefeeforeachcoveredrepair

or replacement•Reliableservicefromtrustedlocalservice

technicians

AHSsales.com

•Mortgagefinancingatcompetitiverates•Experiencedmortgageprofessionalswithfinancialintegrity

•Responsible&flexiblemortgageloanop-tions

•Personalizedservicetoguideyouthroughthe process

magnabank.com

•Licensedprofessionalsalwaysavailable•Multiplenationallyrecognizedproviders

you know & trust•Freeassetprotectionanalysis•Competitive value-added coverage for your

home, family, & more

Crye-Leike.com/Insurance

•Unsurpassedattentiontocustomerservice•Focusedonthedetailsofyourhome

purchase & sale•Titleinsuranceprotectionforyour

ownership rights•Convenientlocationsacrosstheregion

realtytitle.com

•Yourdefenseagainstunexpected& expensive covered repairs•Coversmanyhomesystems&appliances

no matter the age or model•Onelowservicefeeforeachcoveredrepair

or replacement•Reliableservicefromtrustedlocalservice

technicians

AHSsales.com

Convenient • Efficient • Reliablecrye-leike.com

Convenient • Efficient • Reliablecrye-leike.com

It’s our business to be the you can trust.

It’s our business to be the you can trust.

There are very few decisions in life you face where the opinion of a trusted advisor matters most. Buying a home is one of them. At Crye-Leike, REALTORS® we like to think each of our associates & business partners are like that advisor

& …trustedtomakeyourhomebuyingexperienceConvenient,Efficient&Reliable. With you in mind, we’ve assembled an outstanding team of professionals, focused on handling every detail of your real estate transaction. Your for the real estate, mortgage, insurance, home warranty & title closing services. It’s our pledge to provide you with world-class service from an exceptional group of individuals with the passion & expertise you deserve. Whetherit’syourfirstpurchase,amoveacrosstownorthecountry…Crye-Leike, REALTORS® is the you can trust. Our passion for excellence makes it Convenient,Efficient&Reliable.

There are very few decisions in life you face where the opinion of a trusted advisor matters most. Buying a home is one of them. At Crye-Leike, REALTORS® we like to think each of our associates & business partners are like that advisor

& …trustedtomakeyourhomebuyingexperienceConvenient,Efficient&Reliable. With you in mind, we’ve assembled an outstanding team of professionals, focused on handling every detail of your real estate transaction. Your for the real estate, mortgage, insurance, home warranty & title closing services. It’s our pledge to provide you with world-class service from an exceptional group of individuals with the passion & expertise you deserve. Whetherit’syourfirstpurchase,amoveacrosstownorthecountry…Crye-Leike, REALTORS® is the you can trust. Our passion for excellence makes it Convenient,Efficient&Reliable.