Listing Presentation

Kathie Godfray 216-856-0491 7670 Chippewa Road Brecksville, OH 44141 [email protected] kgodfray.clevelandohiosuburbs.com

SOLD!!  

Prepared  for:    

Prepared  for:      

“Our success is measured solely by your satisfaction. Our hope is that the quality of our service earns your recommendations to friends, family and associates. Thank You.” Providing excellent service and follow-up to my customers and clients...making their "dreams" come true. I am a firm believer that "Service is key". References available on request.

• Founded  in  Austin,  Texas,  on  October  18,  1983.    • KELLER  WILLIAMS®  Realty  laid  the  foundation  for  agents  to  become  real  estate  business  people.  

• Mo  Anderson  owned  the  #2  franchise  in  the  largest  real  estate  company  in  the  world.    

• Gary  Keller  was  chosen  by  Realtors  across  the  U.S.  as  one  of  five  of    the  “Most  Admired”  REALTORS®  in  the  nation.  

KELLER  WILLIAMS®  FACTS:  • “Most  Innovative  Real  Estate  Company”  —  Inman  News.    

• over  73,000  real  estate  consultants/approx  900  in  Cleveland    

• over  650  offices  in  the  U.S.  and  Canada.  • 2nd  largest  real  estate  company  in  North  America.  

• Fastest  growing  real  estate  company  in  North  America.  

• Excellence  in  real  estate  consultation  training.  

• Affiliation  with  First  Federal  Savings  of  Lakewood    offering  pre-­qualifications  and  pre-­approvals,  as  well  as  a  full  menu  of  competitive  mortgage  services  Don  Jarecki        216/347-­3900    [email protected]        

• Newmarket  Title  and  Escrow  offering  full  title  and  escrow  services  

• Cheryl  Carter/216-­524-­2348    [email protected]  

• Home  Warranty  Plans  go  a  long  way  to  alleviate  some  risks  and  concerns    For  a  modest  price,  the  seller  can  provide  the  buyer  a  one  year  warranty  covering  specified  heating,  cooling,  plumbing,  electrical  or  appliance  repairs  The  America’s  Prefered  Home  Warranty  Company  

• Affiliation  with  Realty  Insurance  Agency  offering  Homeowners,  auto  insurance  –  quotes  available  at  no  obligation!  

Keller  Williams  Realty  Ranked  Highest  in  Customer  Satisfaction  Among  Home  Buyer  and  Seller  Segments  by  J.D.  Power  and  Associates      AUSTIN,  TEXAS  (August  16,  2012)  —  According  to  the  J.D.  Power  and  Associates  2012  Home  Buyer/Seller  Satisfaction  StudySM  released  yesterday,  Keller  Williams  Realty,  Inc.  ranks  highest  in  customer  satisfaction  in  both  the  homebuyer  and  home  seller  segments.  Keller  Williams  Realty,  Inc.  achieved  the  highest  scores  in  all  measured  factors  across  both  segments,  Receiving  the  highest  JDPower.com  Power  Circle  RatingSM  among  its  competitors  overall.      “We  are  so  proud  to  have  our  associates  be  recognized  once  again  for  leading  the  industry  with  the  influence  and  reputations  they  have  in  their  local  communities.  They  continually  demonstrate  not  only  their  level  of  talent,  but  their  commitment  to  serving  our  communities  with  the  utmost  integrity  and  highest  level  of  service,”  Mark  Willis,  CEO  of  Keller  Williams  Realty,  Inc.,  stated.  “Congratulations  to  all  Keller  Williams  Realty  associates.  They  have  certainly  earned  this  prestigious  distinction.”      The  fifth  annual  J.D.  Power  and  Associates  study  measures  customer  satisfaction  with  the  largest  national  real  estate  companies  within  the  home  buyer  and  seller  segments.  Scores  are  determined  by  examining  three  factors  of  the  home-­buying  experience:  agent/salesperson;  office;  and  variety  of  additional  services.  For  the  home-­selling  segment,  agent/salesperson;  marketing;  office;  and  variety  of  additional  services  are  examined.      J.D.  Power  and  Associates  stated,  “[The  uncertain  economic  times]  present  a  challenge  for  the  real  estate  companies  to  really  work  closely  with  the  customers  and  really  hold  their  hand  through  the  entire  process  to  make  them  feel  more  comfortable  in  the  decisions.  Keller  Williams  has  set  itself  apart  by  performing  high  in  all  the  areas  that  are  most  important  to  customers  specifically  with  the  agent,  the  offices,  and  the  services  that  they  provide.”      “Our  agents  go  above  and  beyond  to  help  their  clients  at  one  of  the  most  personal  times  in  their  lives  –  when  they  are  buying  or  selling  a  home.  We  are  incredibly  honored  and  humbled  that  our  associates  have  been  recognized  yet  again  for  their  incredible  levels  of  service,”  says  Mary  Tennant,  President  of  Keller  Williams  Realty,  Inc.      Disclaimer:  Keller  Williams  received  the  highest  numerical  score  among  full  service  real  estate  firms  for  home  buyers  and  home  sellers  in  the  proprietary  J.D.  Power  and  Associates  2012  Home  Buyer/Seller  Study  SM.  Study  based  on  2,994  total  evaluations  measuring  five  firms  and  measures  opinions  of  individuals  who  bought  or  sold  a  home  between  March  2011  and  April  2012.  Proprietary  study  results  are  based  on  experiences  and  perceptions  of  consumers  surveyed  March-­May  2012.  Your  experiences  may  vary.  Visit  jdpower.com      About  Keller  Williams  Realty,  Inc.:  Founded  in  1983,  Keller  Williams  Realty,  Inc.  is  the  second-­largest  real  estate  franchise  operation  in  the  United  States,  with  675  offices  and  almost  77,000  associates  across  the  globe.  The  company,  which  began  franchising  in  1990,  has  an  agent-­centric  culture  that  emphasizes  access  to  leading-­edge  education  and  promotes  an  economic  model  that  rewards  associates  as  stakeholders  and  partners.  The  company  also  provides  specialized  agents  in  luxury  homes  and  commercial  real  estate  properties.  For  more  information,  or  to  search  for  homes  for  sale,  visit  Keller  Williams  Realty  online  at  (www.kw.com).  Information  about  Keller  Williams  Realty’s  international  expansion  can  be  found  at  (www.kwworldwide.com)    

•PRICING…  your  home  at  the  property’s  fair  

market  value.  

•TIMING…  in  the  desired  time  period.  

•CONVENIENCE…  selling  your  home  

with  the  least  amount  of  

inconvenience.  

• Print  Marketing      

• Web  Marketing      

• Target  Marketing  

• Relocation/Referral  Network  

www.kw.com  was  developed  in  1995,  making  KELLER  WILLIAMS®  one  of  the  first  real  estate  franchises  to  establish  a  presence  on  the  World  Wide  Web.  

Monthly  ads  in  various  media  including:    • Independence  Today  

• Brecksville  &    Broadview  Hts.  Magazines  

• Newsleader  (Nordonia  Hills)  

• Sun  News,  and  other  local  venues  as  apply    

• Inclusion  in  widest  variety  of  websites  available  

for  listing  entry  including  KellerWilliams.com,  

“enhanced”  REALOR.com,  Trulia.com,  Google.com  

Cleveland.com,  etc.      

• Craig’s  List  and  Facebook  

• Inclusion  of  max  25    photos  on  MLS  &  Realtor.com  

to  ensure  top  search  positions  in  search  engines  

• Shared  IDX  with  cooperating  brokers  offering  MLS  

on  their  websites,  affording  24/7  access  to  your  

listing  information  

• Feedback  on  web  hits  available  to  seller  through  

REALTOR.com,  Trulia  and  the  MLS  ListingBook  

• Direct  Mail  Just  Listed  postcards  to  target  

households  

• E-­mail  distribution  of  listing  postcards  all  

Cleveland    Keller  Williams  agents,  plus  hundreds  

of  other  cooperating  agents  in  personal  

demographic  data  base  

• Additional  notification  to  any  prospective  buyers  

and  sphere  of  influence  

• Personalized  business  cards  featuring  listings  for  

distribution  as  appropriate  by  seller  and  agent  

• MLS  or  Agent  Network   65%  

• Internet   20%  

• Yard  Sign   10%  

• Newspaper    5%  

• Open  Houses    0%  

 *Many  of  the  buyers  that  called  on  newspaper  ads  or  visited  open  houses    

ultimately  purchased  homes;  however,  they  did  not  purchase  the  homes  

they  initially  called  on  or  visited.  

• Brokers’  open  house  for  new  listing,  inviting  all  cooperating  brokers  

• Professional,  comprehensive  marketing  display  at  property  including  customized  full-­color  highlight  sheets  and  Property  Information  Book  

• Assistance  in  staging  property  and  photos  taken  personally  to  best  showcase  property,  updated  seasonally  if  needed  

• Maximum  number  of  photos  allowable  placed  in  MLS  and  web  venues  to  ensure  being  in  priority  search  position  in  all  search  engines  

• Personal  agent  subscription  to  “enhanced”  REALTOR.com,  offering  more  photo  opportunities,  banners,  personalization,  etc.  

• Copies  of  all  ads/marketing  updates  to  seller  

• Feedback  obtained  from  showing  agents  and  reported  back  to  seller  through  the  Centralized  Showing  Service  

One  of  the  most  important  benefits  that  we  bring  to  the  

table  is  our  level  of  negotiating  skills.    Once  an  offer  is  

submitted  on  your  property,  our  job  is  not  complete.    We  

ensure  that  your  equity  is  maximized  by  our  ability  to  

work  with  you  to  determine  what  negotiating  position  is  

in  your  beset  interest,  and  then  advocate  for  you  to  obtain  

your  highest  and  best  price  and  terms.    We  will  not  

compromise  the  level  of  our  service,  nor  will  we  

compromise  the  value  of  your  property.  

• Consistent  communication  between  Seller  and  Listing  

Agent  detailing  progress  with  marketing,  market  

trends  and  feedback  during  listing  period  and  with  

financing,  title,  escrow  and  closing  during  escrow  

period  

• Consistent  communication  between  Listing  Agent  and  

cooperating  agents  showing  property  in  an  attempt  to  

receive  feedback  and  overcome  objections  

Seller  Controls:  

• Property  Condition  

• Availability  for  Showing    

• Price    

• Home  Warranty  

Seller  Doesn’t  Control:  

• Competition  

• Buyer’s  or  Seller’s  Market  

• Interest  Rates  

• When  The  Perfect  Buyer  Walks  Thru  Door  

• Timing  is  extremely  important  in  the  real  estate  market.  

• A  property  attracts  the  most  activity  from  the  real  estate  

community  and  potential  buyers  when  it  is  first  listed.  

• It  has  the  greatest  opportunity  to  sell  when  it  is  new  on  

the  market.  

As  the  triangle  graph  illustrates,  more  buyers  purchase  their  properties  at  market  value  than  above  market  value.  If  you  price  your  property  at  market  value,  you  are  exposing  it  to  a  much  greater  percentage  of  prospective  buyers  and  you  are  increasing  your  opportunity  for  a  sale.    You  are  IN  the  Market!  

IMPORTANCE  OF  INTELLIGENT  PRICING  –  Do  you  want  your  home  to  be  “on”  the  market,  or  

“IN”  the  market?  

Buyers  &  Sellers  Determine  Value  The  value  of  your  property  is  determined  by  what  a  BUYER  is  willing  to   pay   and   a  SELLER   is   willing   to   accept   in   today’s  market.   Buyers  make   their   pricing   decision   based   on   comparing   your   property   to  other  property  SOLD  in  your  area.  

It  is  very  important  to  price  your  property  at  competitive  market  value  at  the  signing  of  the  listing  agreement.  Historically,  your  first  offer  is  usually  your  best  offer.  

WHAT  YOU  PAID  

WHAT  YOU  NEED  

WHAT  YOU  WANT  

WHAT  YOUR  

NEIGHBOR  SAYS  

WHAT  ANOTHER  AGENT  SAYS  

COST  TO  

REBUILD  TODAY  

SOLD  

The  proper  balance  of  these  factors  will  expedite  your  sale.  

LOCATION  COMPETITION  

TIMING  

CONDITION  TERMS  PRICE  

•   Current  Listings  =  Competition  

•   Sales  Pending  =  Most  Recent  Successes    

        (not  even  closed  -­-­  0-­60  days)  

•   Recent  Sales  =  Recent  Successes  (past  6  months)  

•   Expired  Listings  =  What  has  not  sold  

In   slow   economic   times,   offers   to   purchase   routinely  come   in   “low”   whereas   in   healthy   economic   times,  offers   are   closer   to   the   asking   price.   Do   not   be  offended  by  any  offer  received.  Be  offended  by  buyers  who  tour  your  property  and  don’t  submit  an  offer.    • ACCEPTANCE.  Signed  by  all  parties,  dated,  delivered…  congratulations,  you’re  on  your  way  to  having  your  property  sold!  

• REJECTION.  Unconditional…  unfortunately,  your  home  is  still  on  the  market.  

• COUNTER  OFFER.  Any  change  to  the  contract    constitutes  a  counter  offer.  You  are  now  in  the    renegotiation  stage.    

• NO  ACTION.  Equals  rejection.    Your  home  is    still  on  the  market.    

Inspections  and  potential  repairs  are  the  number  one  reason   sales   don’t   close.   Typically,   buyers   have   a  certain   number   of   days   in   which   to   inspect   the  property   and   accept   or   reject   the   property   based  upon  these  mechanical  and  structural  inspections.  

SELLER    SEES  THEIR  HOUSE  

BUYER    SEES  YOUR  HOUSE  

INSPECTOR  SEES  THE  HOUSE  

Save  Yourself  Time,  Money  and  Disappointment  —  Do  Deferred  Maintenance  Now!  

• Comprehensive  follow-­up  with  mortgage,  title  and  escrow  services  to  ensure  smooth  transaction  through  moving  date  

• Assistance  with  coordinating  dates  for  closing,  occupancy,  etc.  

• Assistance  in  coordinating  final  closing  paper  signing  

• Assistance  in  utility  transfer  • Assistance  in  key  transfer  • Assistance  in  receiving  reimbursement  of  holdback  for  final  water  bill  

 I  look  forward  to  assisting  in  your  real  estate  tranasaction!      

Thank You!!

Independence  Statistics  

•*Ranked  #1  agent  in  sales  for  Independence  2009,  

2010  &  2011  –  see  attached  Trendgraphix  Report  

•Total  Independence  sales  1/1/010  –  6/30/12=  40  

(includes  both  listing  and  sales  sides)  

•Over  last  3  years,  Average  is  16/year  –  more  than  1  

per  month!  

1321  Roland  Lyndhurst  

5577  Andover  Garfield  

7540  Sanctuary  Circle  Brecksville  

7326  Holzhauser  Rd  Sagamore  

13600  Oakview  Blvd  Garfield  

2243-­2245  Northland  Lakewood  

301Windham  Ct  Broadview  

3668  Riedham  Shaker  Heights  

7826  Parmaview  Parma  

70  &  71  Sagamore  Rd  Walton  Hills  

1504  Plantain  Dr  Hudson  

925  Canyonview  #205  Sagamore  

1710  Chadwick  Ct  Broadview  

18358  Crystal  Lakes,  North  Royalton  

9681  Amberwood  Ct  Broadview  

1115  Canyonview  #303  Sagamore  

2808  Silverdale,  Cleveland  

3824  Reeves  Medina  

5832  Dakota  Rd  Richfield  

1048  Hampton  Macedoniac  

207  Side  Saddle  Berea  

10186  Hickory  Ridge  Brecksville  

1255  W  River  

208  Timberlane,  Northfield  Center  

5533  Carol  Jean,  Garfield  

7010  Schoepf  

5417  E  139th  Garfield  

13801  York  Blvd  Garfield  

2900  Belmont  

625  W  Glendale  Bedford  

61  Scupper  Northfield  Ctr  

5813  Skyline  Seven  Hills  

7176  Morning  Star  Sagamore  Hills  

Different by design

Keller Williams Realty takes a different approach to real

estate, one that is built on personal touches, win-win deals and positive results.

Kathie Godfray and

Associates Team utilizes the latest technologies, market

research and business strategies to exceed your

expectations. More importantly, we listen and that

means we find solutions that are tailored to you.

• Steps to Selling Your Home

• Selling your home: Where to begin?

• Interior Preparation

• Exterior Preparation

• Competitive Market Plan

• Internet Marketing Strategy

• The Sale’s Progression

• Kathie Godfray and Associates’

Team Structure

• Testimonials

Kathie Godfray & Associates Keller Williams Greater Cleveland Southwest

7670 Chippewa Road Brecksville, OH 44141

216-856-0491  

  kgodfray.clevelandohiosuburbs.com

Make a Good First Impression An attractive, well-maintained home will generally sell faster and for a higher price than a similar home that looks tired or run-down. Know the Market It’s a good idea to know what homes are on the market in your area and the asking prices. Price Your Home Correctly Pricing your home too high or too low can have a negative impact on it’s sale. Make Your Home Effectively It’s difficult to find a buyer for your home if no one knows it’s for sale Prepare for Showings/Open Houses Showings and open houses allow potential buyers to personally tour a home to determine how it might accommodate their lifestyle. Your goal is to create an environment where visualization can happen for a potential buyer. Negotiate the Terms of the Sale This process will be quicker and better if you evaluate and respond to offers and counteroffers in a timely fashion. Review the Home Inspector’s Findings Most buyers will request a home inspection before completing the transaction. Following the inspection and based on its results, the buyer may request certain repairs. As the seller, you should receive a written copy of the report and review it carefully to gain a thorough understanding of the nature and extent of any problems. Sign the Purchase Agreement Once you reach an understanding with the buyer, it’s time to sign the purchase agreement. Review this document carefully; it should specify all the terms and conditions of the sale to which you have agreed with the buyer. Prepare for the Closing The closing process involves a title company representative, all buyers, listing and selling brokers, and all owners. The home seller should bring all warranties on equipment maintenance or operation

Staged Homes are selling in half the time and potentially get multiple offers

Together we will make sure the home is ready for the market ♦ I will walk the interior and exterior of the home and give

feedback to changes/suggestions. ♦ The next 2 pages will outline the interior and exterior and

where to address your attention.

SELLING YOUR HOME: Where to begin? First Impressions Remember what first attracted you to your house when you bought it? What excited you most about its most appealing features? Now that you’re selling your home, you’ll need to look at it as if you were buying it all over again. A spruced-up house makes a great first impression on potential buyers. An attractive property grabs their attention and makes them excited about finding a house that looks and feels well-cared for. Because buyers know they’ll encounter fewer problems if they buy it, your house becomes more appealing and stands out from the competition. So if you prepare your home correctly, you’ll save time selling it when it’s on the market. A good first impression makes an impact on a number of levels. It’s not just the way your house looks to potential buyers, but how it feels and smells to them, how their friends and family will react, how they imagine it would be to live there. With simple improvements throughout your house, you can grab the attention of potential buyers and help them see why your house is right for them. Plan Ahead Create a plan to enhance your property. Keep a notebook for your selling project and as you stroll through your yard, make a list of what needs to be done. Consider what your property looks like to people driving by or walking through your door. What will they like or dislike? What needs fixing, painting, cleaning? What can you improve? Whether you paint your house or fix up the yard, your efforts don’t need to be costly; even inexpensive improvements and minor repairs go far toward attracting serious buyers. But remember, those seemingly insignificant problems you’ve learned to live with can actually discourage potential buyers.

Staged Homes are selling in half the time and potentially get multiple offers

Interior Preparation: Clean Everything Buyers expect a spotless house, inside and out. So clean everything, especially your windows and window sills. Scrub walls and floors, tile and ceilings, cupboards and drawers, kitchen and bathrooms. Wash scuff marks from doors and entryways, clean light fixtures and the fireplace. Don’t forget the laundry room. And put away your clothes. Clean the Clutter People are turned off by rooms that look and feel cluttered. Remember, potential buyers are buying your house, not your furniture, so help them picture themselves and their possessions in your home by making your rooms feel large, light, and airy. As you clean, pack away your personal items, such as pictures, valuables, and collectibles, and store or get rid of surplus books, magazines, videotapes, extra furniture, rugs, blankets, etc. Consider renting a storage unite to eliminate clutter in your garage and attic. It’s hard to get rid of possessions, but cleaning and clearing out the clutter can really pay off in the end. Packing away your clutter also gets you started packing for your next move. Make your garage and basement as tidy as the rest of your house. Simple little tasks such as storing your tools and neatly rolling up your garden hose suggest that you take good care of your house. Don’t let anything detract from making your best first impression. Closets They’re an important consideration to many buyers. By storing clothing you won’t use soon, you’ll make closets look spacious. Paint A new coat of paint cleans up your living space and makes it look bright and new. To make rooms look larger, choose light, neutral colors that appeal to the most people, such as beige or white. Carpet Check its condition. If it’s worn, consider replacing it. It’s an easy and affordable way to help sell your home faster. Again, light, neutral colors such as beige, are best. If you don’t replace it, you can just suggest to potential buyers that they could select new carpet and you’ll reduce your price; buyers like to hear they’re getting a deal. At the very least, have your carpet cleaned.

Staged Homes are selling in half the time and potentially get multiple offers

Exterior Preparation: Repairs and Renovations It’s best to avoid making major renovations just to sell the house since you’re unlikely to recoup those costs from your selling price. Make minor repairs to items such as leaky faucets, slow drains, torn screens, gutters, loose doorknobs, and broken windows. Make sure repairs are well done; buyers won’t take you seriously if your home-improvement efforts look messy, shoddy, or amateurish. Leaks and Moisture Water stains on ceilings or in the basement alert buyers to potential problems. Don’t try to cosmetically cover up stains caused by leaks. If you’ve fixed the water problem, repair the damage and disclose in writing to the buyer what repairs were made. Curb Appeal The “Wow” factor – that first visual, high-impact impression your home makes on potential buyers – can turn a looker into a buyer. To determine your property’s curb appeal, drive through your neighborhood and note other properties; then approach your own house as if you were a potential Buyer. How does it look? Does it “wow” you? Will its curb appeal attract buyers? Note what needs improving, such as trimming trees, planting shrubs, or painting gutters. Little things convey that you’ve cared for your home, and this is your opportunity to sell that important message to buyers who are shopping from the street, simply cruising neighborhoods just looking for houses for sale. To get them through your door, do what you can to make your property look like someone’s dream home.

Staged Homes are selling in half the time and potentially get multiple offers

Exterior Preparation: Paint/Stain If it’s peeling or blistering and you can’t remember the last time you painted it, your house needs some attention. That also goes for stain that is significantly faded. A newly painted or stained exterior will help sell your house faster. And whether you do it yourself or hire someone, you’ll also increase your home’s value. In the Yard Grab people’s attention by enhancing your yard and landscaping. If your house looks inviting and well-maintained from the street, people will imagine that it’s attractive on the inside too.

• Prune bushes and hedges; trim trees. • Keep your lawn looking healthy and green by mowing it often, fertilizing it, and

keeping it edged and trimmed. • Clean up and dispose of pet mess. • Weed your gardens: add fertilizer and mulch; then plant colorful flowers. • In winter, keep your driveway and sidewalks shoveled, de-iced, and well-lit. • Stack firewood, clean out birdbaths, repair and paint fences.

The Front Door An attractive entry catches a buyer’s eye and says, “Welcome,” so highlight this area of your house with decorative touches, such as a wreath on the door or new shrubs and flowers around the steps. For an even grander entry, clean and paint your front door, or replace it with a new one for a few hundred dollars. Don’t forget to fix and polish doorknobs, repair torn screens, and then put out that new welcome mat.

Pricing your home at the current Market Conditions

We will review a competitive Market Analysis document together, which will define the current market activity within ¼ mile radius of your home. Why do we do this?

♦ In real estate terms, market value is the price at which a particular house, in its current condition, will sell within 30 to 90 days.

If the price of your home is too high, several things could happen:

♦ Limits buyers. Potential buyers may not view your home, because it would be out of their buying range.

♦ Limits showings. Other salespeople may be less reluctant to view your home.

♦ Used as leverage. Other realtors may use this home to sell against homes that are better priced.

♦ Extended stay on the market. When a home is on the market too long, it may be perceived as defective. Buyers may wonder, ”what’s wrong,” or “why hasn’t this sold?”

♦ Lower price. An overpriced home, still on the market beyond the average selling time, could lead a lower selling price. To sell it, you will have to reduce the price, sometimes, several times. In the end, you’ll probably get less than if it had been properly priced at the start.

♦ Wasted time and energy. A bank appraisal is most often required to finance a home. If the appraisal comes in lower than the contracted price, the buyer will have to come-up with the difference (which never happens), we have to negotiate to that appraised value, or if the seller doesn’t conform to the appraisal, the buyer walks away.

Realtors have know it for years – Well-kept homes, properly priced in the beginning always get you the fast sale for the best price! And that’s why you need a professional to assist you in the selling of your home.

Your Marketing Plan

Within 1st 24 hours of listing your home: ♦ A sign will be put in your yard and a lockbox will be provided ♦ 25 or more pictures will be taken of your property ♦ The listing will be posted to all 100 websites (shown on page10) ♦ A virtual tour will be created with the many pictures of your home ♦ Showing Center will be notified of your contact information &

showing instructions With the listing of your home: ♦ A flyer will be created and e-mailed to all Cleveland Keller Williams

Agents on your home ♦ A Broker’s open will be coordinated and vendors will be set in place

to offer food & prizes ♦ Another Broker flyer will be sent to agents to invite them to your

home ♦ We will provide flyers inside the home for buyer’s to take with them

as the view the home Every 2 weeks ♦ A status report will be e-mailed to you about agents feedback &

buyer remarks Within 21 days of listing your home: ♦ Price will be evaluated ♦ If price reduction, Price Reduction Flyer will be created and

e-mailed to the agents ♦ Update price change to all 33 websites

The Sale Progression: From Start to Finish

90% of all home buyers are now using the internet to find their next home

Your home will be advertised on the following sites: ♦ MLS (multiple listing service)/Virtual Tour attached ♦ Realtor.com/ Enhanced version/25 photos/Virtual Tour/ Banner Ads ♦ kgodfray.clevelandohiosuburbs.com  ♦ Keller Williams Website www.kw.com  ♦ Social Networking sites:

♦ Craigslist and Backpage ♦ Point 2 Website which gives virtual tour

of your home and syndicates to over 100 websites including the following:

And Also: www.point2homes.com www.cyberhomes.com www.frontdoor.com www.enormo.com www.propertyshark.com www.housingblock.com www.epropertystop.com www.oodle.com www.homefinder.com www.HomeHippo.com www.houselocator.com www.thehousingpages.com www.kazork.com www.vivareal.us www.vast.com www.clickablecitydirectory.com www.therealestatebook.com  

“Kathie was a real wonder to work with in buying my first home. I know I ran her ragged, but she always persevered. I wish every major purchase in my life would have been made as easy as Kathie made this one. I highly recommend Kathie to anyone looking for their first or their new home. Calm, cool and collected, she is one great person to work with!”

Doug Henley “Kathie was an outstanding partner in helping us find and purchase our home. She listened to our needs and had a great feel for what we were looking for. Once we found "the one", Kathie made sure she stayed on top of negotiations and helped us secure the home of our dreams. Almost 4 years later, we are still delighted with the house and how well Kathie represented us and our needs.”

Lex and Christy Denooijer

“Kathie was the realtor for both the sale of my first home and purchase of my second. We received a speedy offer that was very pleasing enabling us to move forward to purchase our second home at a great price. All in all, we were very very satisfied with Kathie's performance!”

Ed & Christine Orlinski “Kathie is an expert in her field and an excellent service provider. She provides her clients with quality service and results. She uses her expertise and personable skills to formulate creative ideas and solutions to problems, she is trustworthy and provides people with results that improve their lives.”

Stephanie Keaton

Client Information Sheet Personal Information

Full Name: ______________________________________________________________________ Last First M.I. Address: ______________________________________________________________________ Street Address Apartment/Unit # ______________________________________________________________________ City State ZIP Code Home Phone: _(____)_______________ Phone: _(____)_________________________________ E-mail Address: __________________________________________________________________ Birth Date: ______________________________________________________________________ Spouse’s Name: _________________________________________________________________ Spouse’s Phone number: _(____)_______________ Birth Date: _____________________ Driver’s License # _(____)_______________ Children’s Names: ____________________ (if applicable)

Property Information Property Address: _______________________________________________________________ (only list if different from above) Street Address Apartment/Unit # _______________________________________________________________ City State ZIP Code School District: _______________________________ Year Built: __________ Age of Components that are at property: Roof__________________________________ A/C___________________________________ Sump Pump____________________________ Oven/Range____________________________ Disposal_______________________________ Hot Water Tank_________________________ Washer_______________________________

Furnace_______________________________ Microwave_____________________________ Water Softner__________________________ Dishwasher____________________________ Refrigerator____________________________ Dryer_________________________________ Other_________________________________

List all improvements you’ve made since purchasing the home: List what you feel the best features would be on this home:

7670 Chippeaw Road Brecksville, OH 44141 216-856-0491   kgodfray.clevelandohiosuburbs.com

DATE OF FIRST CONTACT

SELLER FAST FACT GRABBER HOW DID YOU HEAR ABOUT US?

NAME HOME PHONE

SPOUSE’S NAME WORK PHONE

CELL PHONE ADDRESS

CELL PHONE

E-MAIL CITY, STATE, ZIP

E-MAIL

DISC PERSONALITY TYPE (D) Director (I) Socializer (S) Supporter (C) Thinker

DISC PERSONALITY TYPE - SPOUSE (D) Director (I) Socializer (S) Supporter (C) Thinker

SELLER QUESTIONS

Property Address:

Style

Price

Sold a home before?

Why are you moving?

Improvements:

NOTES

ACTION DO CMA

SEND LETTER

SEND PRE-LIST PACKET

ASSIGN CALL FOR

MISC