#SOCIETY30
Oct 29, 2014
#SOCIETY30
RONALD VAN DEN HOFF
#SOCIETY30
Before
1850
1850 -2020
After
2020
ERA OF INDUSTRIAL REVOLUTION
ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION
CONSUMER
€
GOVERNMENT &POLITICIANS
REGENTS –QUANGO’S
FINANCIALS
PRODUCERS
“WE TRY TO SAVE JOBS
ON BOARD OF THE TITANIC”.
Peter Sloterdijk, German Philosopher.
“ANYBODY THAT THINKS WE COME OUT OF
THIS RECESSION AND GET BACK TO
BUSINESS AS USUAL IS DEEPLY
MISTAKEN.”Don Tapscott
INTERNET = SOCIAL:WEB2.0 GROUNDSWELL
FREE AGENT – KNOWMADSSELF EMPLOYED PROFESSIONAL
Organizations
Stakeholders
1.0 2.0 3.0
Source: Marco Derksen, Marketingfacts
1.0 2.0 3.0MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION
DEVELLOPMENT
BLUE OCEAN STRATEGY
ELIMINATE
CREATEREDUCE
RAISE
DART MODEL.
DIALOGUE
RISKBENEFITS
TRANSPARANCY
ACCESS
THE NEW HOUSE OF INNOVATION
N=1personalcocreated
experiences
Flexible andresilientbusiness
processes
Technical architecture of the firm
R=Gglobal acces to
Resources & talent
Social structure of the firm
GOVERNMENT
REGENTS
PROSUMER
PRODUCER
PROSUMER
INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocity
CO-WORKING CROWDSOURCING
CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION
ABUNDANCE
PROSUMER
GOVERNMENT3.0& PRODUCERS3.0
SIMPLE, SMART, SHARING & SUSTAINABLE
TRANSFORMATIONSIGNALS
TRANSFORMATION SIGNALS
SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
SIMPLE&SMART:
DISRUPTIVE BYPASS
SMARTSOLUTIONS&MOBILITY
Which information is relevant, where and when?
SMARTSOLUTIONSRETAIL
MONEY:CROWDFUNDING
SMARTSOLUTIONS
TO GIVE = TO RECEIVESOCIAL STRUCTUREASYNCHRONE RECIPROCITY
GIVE AWAY:AWAY=GONE
SUSTAINABLENETWORKS
SELFORGANIZINGBYSHARING
CONSUMER ORGANIZES WITHOUT AN ORGANIZATION:CROWD COLLABORATION
CROWD COLLABORATION
SHARINGSELFORGANIZINGSOCIETY
CROWD COLLABORATION
!SHARINGSELFORGANIZINGSOCIETY
SMARTSOLUTIONS:IN CHARGE
N = 2,4 miljoen Twitteraars 500.000.000 tweets
sharing
DIALOGUE&CO-CREATION
SEATS2MEET.COM
THE STORY:
“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.
GOOGLE MAXSTRATEGY
S2M013
S2M030
S2M020
S2M070
FREEKNOWLEDGE&SOFTWARE
S2M LAYARLOCATION FINDER
AUGMENTED REALITY
MOBILITY
SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING
MIRRORVIRTUALITY
“Wat is de beste plek voor een vergadering met 10
mensen op of vlakbij van Utrecht CS?”
-frankmeeuwsen: “@WillemDudok seats2meet.com
#s2m
-okparking: “@WillemDudok seats2meet”
-paulvereijken: “@WillemDudok @Seats2Meet ”
-pvantees: @WillemDudok dat zou Seats2Meet
moeten zijn #s2m ... zie dat ik niet de enige ben met
die suggestie.”
Tientjesnet Gisteren een te gekke avond gehad bij #S2M.
De plek, de mensen, de catering: alles werkt daar samen
om de ervaring te versterken.
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
SOCIAL MEDIASTRATEGY
V
V
V
V
V
V
V
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VV
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M
VV
THE S2M MESH
SEATS2MEET.COMBUSINESS MODEL
8
SALES
MARKETING
PR
RESERVATIONS
WEBMASTER
PURCHASING
FOOD & BEVERAGE
BUSINESSMODEL
SIMPLE,SMART, SHARING& SUSTAINABLE