Linking Search and Social

Linking Search and Social

Dr. Debra Zahay Blatz3/26/2013

Part 1 in Creating Your Social Media Plan

Linking Search and Social Agenda

• Assessing your online presence• Filling out your Google+ Profile• Pursuing Authorship listing in Google Searches• Why blog?• Linking your blog to Google Analytics• Determining your next steps

Who are you online?

Step 1. to Authorship in Search in Blogger and Wordpress. In G+, under Settings, Account, go to the Right and Edit Profile, then Links. Put in everywhere you have a profile or contribute.

Now you will have a complete list of your social media profile

Step 2. Verify Your email address https://plus.google.com/authorship (works best if on same

domain as content).

SAMPLEBy FIRSTNAME LASTNAME.<br />You can find <a href="http://LINKTOYOURWEBSITE"> FIRSTNAME </a> on <a href="https://plus.google.com/u/0/YOURGOOGLEPLUSPROFILEID?rel=author" rel="author" target="_blank">Google+</a> and <a href="http://www.twitter.com/YOURTWITTERID" target="_blank">Twitter</a> as well as <a href="http://www.linkedin.com/in/YOURLINKEDINID">LinkedIn</a>.

ANOTHER SAMPLE AUTHOR BOX Andy Crestodina is the Strategic Director of Orbit Media, a <a href=”http://www.orbitmedia.com”>web design company</a> in Chicago. You can find Andy on <a title="Author: Andy Crestodina on Google+" rel="author" href="https://plus.google.com/1734272729328712178697?rel=author" target="_blank">Google+</a> and <a title="Andy Crestodina on Twitter" href="http://www.twitter.com/crestodina" target="_blank">Twitter</a>.

http://www.orbitmedia.com/blog/google-authorship-author-stats

Step 3. Insert CODE TO ESTABLISH AUTHORSHIP IN Google Searches: Your name and picture, your Google+ Circles and profile link will be there. Easiest way is to post at the end of each blog post. Need to upgrade to do so in Word Press. You also need to make sure that you have filled out your Google Profile completely.

Why Blog?

Here’s what the blog looks like:

Step 4. Verify using Structured Data Testing Toolhttp://www.google.com/webmasters/tools/richsnippets

My blog posts now come up and show that I am the Author, how many circles I am in and how to find out more I have written.

Since I Share in G+ also, that also shows up, but not with the Authorship Info

Linking your blog to Analytics: Under Admin tab in Analytics, add a web property

Tracking Code Appears under Tracking Info

Now I can track my blog in Analytics, just like AdWords Campaigns

I can also track analytics on the blog in Blogger

Code can be inserted in any web page; In Blogger, just add the UA-Code

under Blog Settings, Other

Questions: Contact Debra [email protected]

630-300-8838