LinkedIn Social Selling: Buyer-Centric Summary Template

The LinkedIn summary is arguably the most instrumental profile section for sales professionals who know how to use LinkedIn for attracting prospects and nurturing leads.

Use this buyer-centric example template to optimize your summary according to social selling best practices:

• Double check the public visibility of your profile summary.

• Talk to your prospects, not to recruiters.

• Showcase yourself as a subject matter expert and adviser.

• Communicate your willingness to help.

• Speak in 1st person to convey that you are approachable, transparent and human.

• Leverage keywords important to your buyer and the 2K character limit to fuel internal and external search results, as well as LinkedIn's algorithms.

• Break up monotonous text by incorporating bullet points, caps, horizontal lines and vertical lines.

• Be sure to include your contact information in the body of your summary.

*Take advantage of LinkedIn's document upload/URL sharing feature for showcasing key resources, sales collateral, presentations or videos from right within your summary!