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LINKEDIN BEST PRACTICES FOR BUYER & SELLERS
J.R. Atkins, MBA
Author, Speaker & Consultant on
Social Media, Mobile Apps, Sales & Marketing
[email protected]
Institute for Supply Managers, Dallas, TX
Download this presentation at: SlideShare.net/jratkins
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AGENDA
• Building a Successful Profile
• Sharing your Subject Matter expertise
• Recruiting vs Other Uses of LinkedIn
• The Power of LinkedIn Groups
• LinkedIn Integration & Outlook/Google+
• Getting LinkedIn Help
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EFFECTIVENESS BEGINS WITH A STRONG PROFILE
• Complete and accurate contact Info
• Strong summary with white space and bullets
• URL links to your website, social media
• Published Articles and PowerPoints
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REGULAR, CONSISTENT ACTIVITY
• Consuming and Publishing
• Building Relationships via Communication
• Publish Articles
• Long-Form Posts on LinkedIn – Overview
• Publishing Long-Form Posts on LinkedIn
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ARE YOU A SME?SUBJECT MATTER EXPERT
• Showcase your Subject Matter Expertise
• Connect with other SME’s
• Go to your Network for Answers & they will come to you
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GROUPS
Groups are Golden
People Gather by Interest
Building Relationships via Communication
Consistency leads to Results
Daily Post You Connections
Group Post New Connections
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CONNECTING WITH A PURPOSE
• Are you Collecting or Connecting?
• Stephen Covey: Seek first to understand…
• Have an Abundance Mentality
• Connect with a Purpose
• The Gold in Tier 3
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EMAIL INTEGRATION
• Plug In for Outlook & Gmail
• Integrates LinkedIn and your email & social media
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LINKEDIN HELP
• God, Google & YouTube
• LinkedIn Help Center
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What do I do?
- Conference Presentation
- Consulting Projects:
Social Media, Mobile
Apps, Sales & Marketing
Download this presentation at: SlideShare.net/jratkins
LINKEDIN BEST PRACTICES FOR BUYER & SELLERS