LinkedIn SMB Research

1

Almost all SMBs surveyed use social media for their business

81%Of businesses

currently use social media

6%Plan to use social media in the future

Source: LinkedIn Role of Social Media for SMBs Study, November 2014

2

65%say social media is a

vital resource for getting new customers

The #1 challenge facing SMBs in today’s market is attracting new customers

Source: LinkedIn Role of Social Media for SMBs Study, November 2014

have used social media for finance-related

reasons

78%

Top 5 uses of social media for financial

purposes

Keep up-to-date on financial trends

1

2

3

4

5

Gather preliminary financial information

Seek advice on a financial decision

Recommend a financial product to others

Evaluate a previous financial decision

3

Over 3 in 4 SMBs use social media for financial purposes

43%

40%

32%

26%

21%

Source: LinkedIn Role of Social Media for SMBs Study, November 2014

26%

26%

25%

21%

21%

52%

48%

46%

46%

44%

Top 5 types of financial content expected on social media

Opportunities to drive content exploration by providing information aligned to their businesses needs

New product information

Industry news / strategy information

Market and economic commentary

Networking opportunities

Company background

Information received through social media

Information expected to receive through social media

4Source: LinkedIn Role of Social Media for SMBs Study, November 2014

5

70% 45% 46% 54%

LinkedIn is the most used social media site among SMB professionals

87%

Source: LinkedIn Role of Social Media for SMBs Study, November 2014

Respondents are open to receiving financial information from LinkedIn and are actioning a response based on the content

6

Openness to receiving financial information on social media sites

55%

41% 35%

46%

Source: LinkedIn Role of Social Media for SMBs Study, November 2014

% who actioned a response after receiving information on each network

66%

50%

59%

LinkedIn’s SMB audience is more engaged than the average member – and a clear affinity with companies is observed

7

134%More companies

followed

120%More check InMail

181%More shares

115%More mobile views

116%More likely to stay up to

date on industry discussions

Index vs. Average Australian Member

Source:  LinkedIn internal data, February 2016

8

Personal loan Student loan Business loan

32%

27%

19%

8%6%

1%

Affluent Millennials are entrepreneurial and willing to take financial risks

Q: People often have both long-term and shorter-term goals, both personal and financial. Which of the following are current goals for you?

0.11

0.05

0.12

0.11

Affluent Millennials

Affluent GenXers

Short-term goal

Long-term goal

Short-term goal

Long-term goal

MORE LIKELY TO START A BUSINESS

NET 26%

NET 11%

Affluent Millennials Affluent GenXers

% THAT HAVE AT LEAST ONE…

19X

MORE LIKELY TO CARRY DEBT

9

M I L L E N N I A L S : T H E S O C I A L - C E N T R I C G E N E R A T I O N

34%

23%

12%AFFLUENT

MILLENNIALS MILLENNIALS GENX

VS

Seek content from financial companies on social networks

Q: Below are several purposes you may have for using social networks. For each one, please indicate which, if any, social network(s) you use for this purpose.

MOST RELEVANT CONTENT FOR MILLENNIALS

FINANCIAL EDUCATION (loans and taxes)

PERSONAL TAXES

PRODUCT / SERVICE INFO

REVIEWS FROM CURRENT CUTSOMERS

LinkedIn’s Millennial audience is one of the most engaged audiences on the platform

10

180%More companies

followed

144%More check InMail

237%More shares

204%More mobile views

135%More likely to stay up to

date on industry discussions

Index vs. Average Australian Member

Source:  LinkedIn internal data, February 2016