#LikeableWebinar 9 Ways to Optimize LinkedIn for Business Dave Kerpen CEO, Likeable Local @DaveKerpen
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9 Ways to Optimize LinkedIn for Business
Dave KerpenCEO, Likeable Local@DaveKerpen
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Your Host!
30% of SMBs use LinkedIn regularly—making it the most frequented platform. Sources: Inc, LinkedIn, Marketing Land
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The Basics…LinkedIn is a business-oriented social network that launched on May 5th, 2003.
LinkedIn now has more than 433 million users and 3+ million company pages.
30% of SMBs use LinkedIn regularly—making it the most frequented platform. Sources: Inc, LinkedIn, Marketing Land
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9 Ways to Optimize LinkedIn For Your Business1. Customize Your Profile to Boost Your
Business2. Publish On LinkedIn 3. Share Updates Personally & As A Business 4. Leverage LinkedIn Listening 5. Create LinkedIn Groups6. Discover & Connect with Influencers 7. Recruit Amazing Talent 8. Advertise To Strategic People 9. Integrate with Twitter & Slideshare
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1. Customize Your Profile to Boost Your Business
•Make a custom URL• Add a professional profile picture to your profile • Add a background photo• Hyperlink to your company• Search engine optimize your profile • Show work examples
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Customizing Your Profile
Custom URL
Profile Picture
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Background Photos
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Hyperlink to Your Company’s Site
Hyperlink your company website to your profile under Contacts
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Search Engine Optimization When creating your profile, include keywords
that prospects or clients would enter into LinkedIn or any other search engine
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Show Work Examples
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2. Publish On LinkedIn • Becoming an author
on LinkedIn helps establish you as an expert• Post links to blogs,
news articles, & more!
• Helps with lead gen, customer retention, and awareness!
pay attention to folks who are engaging with your posts!
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Publishing Blog Posts
1. Think of a great headline
2. Find/take a compelling photo
3. Write a concise post4. Include strong calls to
action at the bottom of your post
5. Share across different social media channels!
• Become a thought leader in your industry
• Follow these steps to most effectively blog:
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3. Listen to Shared Content That's Relevant To You• Update your status 5-8
times a day!• The best times to post are
7am-8am and 5pm-6pm.• The best days to post are
weekdays.• 93% of B2B marketers
rate LinkedIn as the top B2B social media lead generation source.
Source: Marketing Ninjas
Search your company name or interesting keywords
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Sort Your Updates
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Tools To Help With Posting
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4. Leverage LinkedIn Listening • Listening is the most
important skill on social media• Listen to what your
customers/prospects are saying about your brand or product • Search keywords about
your company and look at posts that mentioned the phrases
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Check Out How Your Audience Is Engaging With your Posts Head to Profile at the top of your screen and click Updates
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Search Your Company Name
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Click Posts and Listen!
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5. Create LinkedIn Groups
• Showcase your thought leadership!
• Post relevant content like blogs, articles, quotes, and curated content.
• Promote the group and grow your LinkedIn community!
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6. Discover & Connect with Influencers
• LinkedIn Influencers= thought leaders • Listen, interact, and connect with them!• Follow influencers of your
choice• Comment on their posts • Share their published content• Message them & ask for a
connection!
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Follow the influencer to receive updates from them
When you feel close enough to your influencer, connect with them!
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Influencers On Pulse!
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7. Recruit Amazing Talent
• Are you in need of a new team member? • Use the advanced search features to find great potential employees!
93% of businesses use LinkedIn to recruit
-Job Cast
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• Search by • Connections,
location, industry, past companies, and more!
• Recruit effectively with LinkedIn Premium
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8. Advertise To Strategic People • LinkedIn’s targeting properties include:
• industry,• job title, • seniority, • age, • gender, • location, • skills, and • group affiliation
• LinkedIn’s targeting properties include:• industry,• job title, • seniority, • age, • gender, • location, • skills, and • group affiliation
LinkedIn’s Ads are a great resource to gain exposure, especially for B2B companies
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• LinkedIn’s targeting properties include:• industry,• job title, • seniority, • age, • gender, • location, • skills, and • group affiliation
• LinkedIn’s targeting properties include:• industry,• job title, • seniority, • age, • gender, • location, • skills, and • group affiliation
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Targeting• LinkedIn’s targeting
properties include:• Industry,• Job title, • Seniority, • Age, • Gender, • Location, • Skills, and • Group affiliation.
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9. Integrate with Twitter & Slideshare
If you’ve created a presentation, share it directly to LinkedIn from Slideshare!
Increase your reach with integration!
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Steps to Add Twitter to LinkedIn:
1. Click “edit profile”2. “Add Twitter
account” next to the Twitter field
3. This will integrate your Twitter into your LinkedIn account!
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Let’s Review! 1. Customize Your Profile to Boost Your
Business2. Publish On LinkedIn 3. Share Updates Personally & As A Business 4. Leverage LinkedIn Listening 5. Create LinkedIn Groups6. Discover & Connect with Influencers 7. Recruit Amazing Talent 8. Advertise To Strategic People 9. Integrate with Twitter & Slideshare
Learn how Likeable can help you at LikealeDemo.com
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