LinkedIn for Good

LinkedIn for Good

Berkeley Board Fellows 2.2.15

Agenda

Who we are / what we do

Nonprofits on LinkedIn

The ‘Volunteer Marketplace’

LinkedIn basics for social sector professionals + organizations

Posting to the Volunteer Marketplace

Q & (hopefully) A

Who We Are /

What We Do

©2014 LinkedIn Corporation. All Rights Reserved.

LinkedIn for Good connects

professionals with opportunities to

impact the world

Our members = charitable with treasure + talent

http://mashable.com/2014/09/18/social-media-charity/

Grants and In-Kind

$1.2MGrants

>$300KGifts of Talent

$2.4MFree/Discounted Products

Nonprofits on LinkedIn

8.5 Million+Nonprofit Professionals

205 Countries

Nonprofit Organizations

200,000+

>200K

We Serve Nonprofits Worldwide

Volunteer Marketplace

LinkedIn’s Volunteer Marketplace

0

0.5

1

1.5

2

2.5

3

3.5

4

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Millio

ns

The Volunteer Gap

4.3M

30K

Mill

ions

The Volunteer Gap: Data Points

• Members who want to use their skills for good:

• 4.253 million+ WW (with no promotion!)

• 190K in Brazil; 315K in India; 65K in Mexico

• 82% say they want to volunteer; 78% want a board seat

• Opportunities we can serve them:

• ~30-35K (close to the existing addressable market of

currently scoped skilled volunteer positions)

• 92% of nonprofits say they want to use skilled volunteers

• Only 6% actually are

• Volunteers = more inclined to donate; to donate larger sums

LinkedIn Basics for Nonprofits

1. Complete your LinkedIn profile

2. Connect with existing board members and more

3. Establish your nonprofit’s LinkedIn Company Page

3 things to do TODAY!

Profile picture

Summary & skill set

Education

Volunteer Experience

& Causes

Detailed work

experience for at least

3 recent positions

Step 1: Improve your LinkedIn Profile

Volunteer and board aspirations on profile

Your Connections

Your 3rd degree Connections

Your 2nd degree Connections

Connect with…

Board members

Staff

Donors

Volunteers

Out of Network

YOU

OON

Step 2: Connect with Staff (+ Former Staff),

Board Members, Supporters, Partners

1. Create your nonprofit’s company page

2. Add an image, logo & short description

3. Encourage your board members & supporters

to follow you

4. Use updates to communicate with your board

members & supporters (including former/current staff)

Over 200K

nonprofits have

company pages

on LinkedIn

Step 3: Establish your Company Page

Advanced Search

The key to finding great talent! Once you build your profile and begin

building your network, LinkedIn provides an easy to use search tool

that lets you find and connect with the right individuals.

Basic Facets

Location

Title

Education

Company

Industry

Advanced Facets

Groups

Years of Experience

Job Function

Company Size

And more…

Advanced Search

Premium

search facets

Management

tools

One click

InMail

Full names and

profiles for 3rd degree

Nonprofit Advanced Search in 90 Seconds

Posting to the Volunteer

Marketplace

Posting Requirements

lnkd.in/volunteerpost

Premium Subscription

Making the right match with LinkedIn Premium

1. Search with Premium facets and enhanced profile visibility

2. Reach potential matches by connecting via InMail, Introductions

3. Assess potential fit using profile data and network information

Q & A

nonprofits.linkedin.com

lnkd.in/volunteerpost

Top 3 InMail Tips

1. Target, target, target. Look for members who:– Seem engaged on LinkedIn (full profiles, sharing content, etc)

– Indicate some interest in nonprofit world (skills, volunteer experience, etc)

– Have commonalities with you / other leadership members

2. Make the first InMail short, personal and actionable. – Less effective: I’d like to connect with you on LinkedIn to talk to you

about an idea

– More effective: I am writing to see if you are open to a conversation about joining a local school board. From LinkedIn, I see that we both know Bob Brown, Eliza Bennett and that you are passionate about education reform. Let me know if you have 15 minutes for a chat.

3. Communicate a point of difference.– Less effective: ‘a local school board’

– More effective: ‘the board of our school, which is piloting a new model for digital learning’

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