1/23/2018 1 9 10 8 7 5 4 5 3 2 1 For consultants serving the Early Childhood Industry 10 Tips for attracting clients on LinkedIn Fran S. Simon, M.Ed. Engagement Strategies Fran Simon, M.Ed. Chief Engagement Officer Engagement Strategies Producer of Early Childhood Investigations ECEexperts.com ECEwebinars.com NO CERTIFICATES OF ATTENDANCE WILL BE ISSUED FOR THIS WEBINAR.
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1/23/2018
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9 10875
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For consultants serving the Early Childhood Industry
10 Tips for attract ing cl ients on
LinkedInFran S. Simon, M.Ed.Engagement Strategies
Fran Simon, M.Ed.Chief Engagement Officer
Engagement StrategiesProducer of Early Childhood
Investigations ECEexperts.com
ECEwebinars.com
NO CERTIFICATES OF ATTENDANCE WILL BE ISSUED FOR THIS WEBINAR.
1/23/2018
2
Complete the survey to be entered to win….
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Survey Prize4 Door Prizes!
A little about me…
Early Care and Education
B.A. & M.EdEarly
Education
Child Care Administrator
15 years
Marketing & Tech Executive
ECE Curriculum Publishing
Engagement Executive
National ECE Association
Marketing & Biz Consultant to ECE Sector
NPOs & Companies
My personal mission is to connect Early Education
Where are you on the spectrum of using LinkedIn?
POLL
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Your profile on LinkedIn…
POLL
1Your profile: Distinct
If you post, you can’t hide on LinkedIn
• Not anonymous• Connected to your profile
• Your tagline follows you around
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Your tagline
Profile Photos1
765
432
8
Shocking tip
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Let’s go to:
Profiles
14
LinkedIn is about…
Relationships
2
Your network is exponentially larger when…
…you connect with people on LinkedIn.
Build connections!
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Make connections with people who:
PERSONALIZE: CONTEXT
• you know- duh!
• your connections know
• are in your LI groups
• might be prospective clients
• know people who might be
prospective clients
• are colleagues
• you meet
Let’s go to:
Connections
now…
It’s “Interactive”
3 Make something happen
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They won’t come if all you do is build it!
.”
“
Be social, don’t dosocial
-Jay Baer
Demonstrate authority & credibility
and
4by posting, commenting, and responding.
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What to post
Inform and educate through relevant and credible content from others
Articles Blogs Newsletters
Tools/products Videos Events
Tips Infographics Ask questions
Inform and educate through relevant specific to your brand. YOUR:
Articles Blogs Newsletters
Tools/products Videos Events
Tips Infographics Ask questions
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“Propersonal” Networking
Posting
• Cite people when you share their content.
• Tag people you mention and cite.
• Tag companies you mention and cite.
• When people comment on your posts, respond.
• Comment on other people’s posts.
• Share other’s people’s posts on LinkedIn and other social media sites.
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Add images or videos to your updates and posts.7
Articles and updates are different.
Articles are topical content written by you… Usually like a blog post or a journal article with links and references.
Posts or updates are brief comments or ideas, usually accompanied by a link to an article, other resource, photo, or video.
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Let’s go to:
Posting Updates & publishing articles
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9Join
1) What types of clients you would like to attract?
2) Know your vision, mission, and core competencies and:
a. the problems organizations in your space have, and
b. the solutions you can provide.
3) Those that includes others who share your expertise.
Which groups should you join?
100!
Join
MAX
Groups
Post | Comment | Share | Ask
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Create your own group
9
Let’s go to:
Groups
A Few ECE Groups
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Final tips…
Audience choice
10
Network!
Now!
Resources
To be posted on our blog
http://bit.ly/ECEwebinarsblog
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Fran S. Simon, M.Ed., [email protected]
Engagement Strategies: EngageStrat.comEarly Childhood Investigations: ECEexperts.com
C o n n e c t w i t h m e o n L i n ke d I n :
L inkedIn.com/in/FranSimon
3
Tha
nk Y
ou
ECEexperts.com
Fran Simon, M.Ed.Presenter
Sponsored by…
A hub where consultants can
make their services visible
soorganizations in
the early childhood sector
can find the expertise they
needECEexperts.com
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Clients free
Consultants subscribe Annually for less than $0.50 $0.25 per day!$180 $90 per year
ECEexperts.com
Why shouldn’t you JUST use LinkedIn?
Why not just use…
530,000,000 users
2013
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ECE Consultants?
Designed for early education consultants by an early childhood
consultant, for early childhood
education organizations.
Discount code:
clients50%2018
EXPIRES 1/31/18
bit.ly/eceexpertsregister
1/23/2018
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Complete the survey to be entered to win….
Stay with us to win!
Survey Prize4 Door Prizes!
4
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