LinkedIn and Personal and Professional Branding with Wildfire Social Marketing

Personal & Business Branding For Professionals and Business Owners with LinkedIn

1. Becoming KNOWN 2. Crea4ng LIKEABILITY 3. Building TRUST To be Remembered and Referred

How Can You Use LinkedIn?

Copyright Wildfire Social Marke5ng 2015

How can you stand out?

Stats from LinkedIn 4 August 2015


40% Use Daily 56% Male vs 44% Female

Conversa5on

WHO are you and

WHAT do you want to

achieve?

What is Strategy

WHO do you want to reach?

Posi5oning Through Profile

•  Who are you? •  Who do you help? •  How you help them? >

1. Becoming KNOWN


One does not network with a bag on your head


14 x

How can you position yourself ?

Your Headline follows you everywhere – use wisely

Connec5ng & Communica5ng Build a network Be ‘social’ Invest in rela5onships

2. Crea4ng Likeability

Develop Your Own Connection Strategy Build a Network

What is a Connection

“Connect with Conversa4on”


One does not merely hand over a business card and walk away.

Engage & Experience

Create and share content Engage with your network Recommend to say thanks

3. Building Trust

Conversa5on

Content

Find Your Voice…..

Start & join conversa4ons…. Comment & share Group Discussions Direct Messages Publish content


Your LinkedIn Profile is Never Finished. It grows with you…


What is the first ac4on you will take to start building your personal brand with LinkedIn?

Next Step

Please share

Next Workshop Friday 18th Sept 9:30am – 12:30pm East Vic Park $165 hZp://linkedinsept2015.eventbrite.com.au 1-‐1 session $330

Personal Branding

Thursday 10th September 9:30 – 11:30 am East Vic Park

No cost h]ps://rethink10sept.eventbrite.com.au

Burning Ques4ons? Call Jo : 0422 431 039

Email: [email protected] www.wildfiresocialmarke4ng.com

@joatwildfire

Marke4ng Consul4ng / LinkedIn Training