Linked in pulse ppt

An Introduction to LinkedIn Pulse

What is LinkedIn Pulse? Pulse is a blogging platform open to all

LinkedIn members It’s also a news feed that users can tailor

specifically to their own interests– Users can select certain subcategories

(“Channels”) of news to follow – i.e., “open source software”

– Users can also follow specific Pulse bloggers (“Influencers”), similar to how they would follow a Twitter or Facebook user

What is LinkedIn Pulse? The stories are mainly focused on job

advice, but also run the gamut across all types of business news, information about different industries, etc.

Anyone with a membership can post It’s another great venue for our clients

to present themselves as thought leaders

According to LinkedIn…“We believe we can help all professionals make smarter and more informed business decisions leveraging all of the great business knowledge flowing through LinkedIn in the form of news, Influencer posts, industry updates, discussions, comments, and more.

Pulse helps foster informed discussions that spark the decisions shaping the world around us through news and information.”

“Influencers” vs. “Top Influencers” Anyone who writes a post on LinkedIn

is considered an Influencer – but only the most widely-read are considered “Top Influencers”

What’s a Top Influencer? Being a Top Influencer means your

blog has generated the most engagement (views, likes, comments) with other LinkedIn members

Ranking is refreshed every three hours and starts anew every Sunday at midnight

Becoming a Top Influencer Find a relevant & stimulating topic that

will appeal to those in your industry If appropriate, use a current affair to peg

your discussion Link to other LinkedIn posts Don’t post beyond Friday afternoon;

Monday mornings are best Seek out others’ posts and comment on

themhttp://60secondmarketer.com/blog/2012/09/16/linkedin-top-influencer-tips/

The Secrets Behind Featured PostsA guy named Gericke Potgeiter analyzed more than 500 top rated posts to try and determine how LinkedIn chooses which posts to get featured on the main page and specific Channel pages.

Here’s what he found.

Use Keywords Like Google, LinkedIn uses an

algorithm to identify keywords and tags to determine whether or not posts are suitable for specific Channels

Use keywords in headlines and throughout content, similar to SEO

Always tag stories with keywords

Encourage Audience Engagement The more audience engagement – views,

likes, shares, comments – a post receives, the more likely it is to be featured

Make the post provocative; solicit commentary

Drive as much traffic as possible to the post using other social media outlets (Twitter, Facebook, etc.)– Convergence between editorial content and

social media efforts

Things to Be Careful of Photos are OK, but adding too much

multimedia content seems to hurt rankings

Negative and/or overly emotional headlines can also hurt (i.e., “Why I HATE Cold Calls”)

Stay away from using numbers in headlines (i.e., “Top 5 Economic Predictions for 2016”)

Pulse FAQs What does it cost?

– Nothing. Anyone with a LinkedIn account can create a Pulse blog for free.

How are Pulse blogs different from corporate blogs?– They give the individual a chance to give

more of a personal perspective. Pulse blogs should not be the same content repurposed from a corporate blog; they should be unique and in the person’s own “voice.”

Pulse FAQs How can it help our clients?

– Many ways: Improve thought leadership positions Help them share their ideas directly with

their LinkedIn Connections Spark conversation Bolster their social media presence Raise visibility for their companies

Pulse FAQs Who sees the posts, and where do they see them?

– Posts get shared with the individual’s followers, but they may also be viewable to anyone who subscribes to a particular type of news feed (example: “open source software”). People do not need to be Followers to see the posts.

– This can help pick up more Followers and Connections

– Most popular posts also appear on https://www.linkedin.com/Pulse/ and on Channel pages

Pulse FAQs How many views does the average post get?

– The average influencer post drives more than 31,000 views and receives more than 250 likes and 80 comments. (2014 numbers, may have gone up since)

Does LinkedIn promote posts?– In a way, yes. There’s a “Top Posts” section that

features some of the hottest recent posts (most readership and discussion).

– Section appears on users’ LinkedIn homepages.– Kind of like being featured as a “Top App” in app stores.– True promotion (i.e., social media) is up to the author

(or us)

Creating a Pulse Blog Really not much different than creating a

traditional blog or article Start with a recommended topic(s) Definitely need a sourcing session, since

Pulse blogs – even more than “normal” blogs – need to be even more personal

Good to have a suggested schedule of blog topics, as more frequent posters will probably be more likely to pick up followers

Pricing Pulse A Pulse blog in itself would likely be

priced similar to a regular blog post– $1K, which includes:– 1 sourcing call and/or research– Up to 3 drafts, including final

Could also package this offering in conjunction with a social media program– Could be considered a separate cost or

wrapped into a monthly retainer

Is Pulse Right for My Client? Is your client a LinkedIn user? Do they have a unique (and personal!)

perspective to share? Do they want to increase awareness

about themselves and their company? Do they want to go directly to potential

customers/partners ?

An Introduction to LinkedIn Pulse