For Business Success Jonnie Jensen Internet Marketing Advisor Twitter @jonniejensen [email protected]Jonnie Jensen helps businesses match their internet marketing with their business objectives. He’ll help you succeed. http://tmandi.co.uk/blog Twitter.com/jonniejensen LinkedIn.com/in/jonniejensen For a copy of this presentation visit Linkedin.com/in/jonniejensen
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Linked in for business the what, why and how to get started - jonnie jensen internet marketing strategist
LinkedIn is the No1 social network for professionals and business. It is easy to open an account but success takes a little more attention. Learn how to use Linkedin succesfully with internet marketing coach and strategist Jonnie Jensen
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
For Business SuccessJonnie JensenInternet Marketing AdvisorTwitter @[email protected]
Jonnie Jensen helps businesses match their internet marketing with their business objectives. He’ll help you succeed.
Before you get started, write down• What are you brilliant at• What services you provide• Your previous jobs and successes• Your professional interests• Your ultimate mentors list• Who do you want to speak to / meet• What do you want from them• What can you give them• What will be your measures of success• Scheduled time each week for your LinkedIn activity
• Don’t add anyone until your profile is 100% complete• Add your email contacts• Add previous colleagues• Put a link in your email sig, your business card, everywhere• Ask for introductions• Download the LinkedIn toolbar• Search for people
– Define what type of people you want to connect with– Use the search filter to find them– Look to see who they are connected with– Look to see who’s else their visitors have visited– Join groups and introduce yourself
• Bulk connect to people by clicking Add Connections• Use your online accounts or upload a file • You cant personalise the invite • Create your own invite with link to your page
• Update your status• Amending your profile notifies all your contacts• Participate in LinkedIn answers• Be influential in a group• Start your own groups• Start discussions• Participate in other discussions• Add value to key influencers• Create links to your site and outposts
• Search for groups that interest you – Include your hobbies: all work and no play is very dull!
• Join groups and participate• Find prospects – engage them• Raise your profile – be an opinion leader• Receive group messages immediately or daily digest
– Set up email rule to alert you of keywords– Reply early and keep adding to the conversation– Note who else is and see who they are connected with
• Set up your own group– Make sure there is not a successful group already – Become a figure head, steer the conversation and orchestrate the
• Watch blogs for what content is being commented on• Start conversations in your communities• Good for research• Invite people to the conversation • Generate conversation around your content• Do not sell• Keep conversation on LinkedIn• Offer links to relevant content• Be concise• Be honest and genuine• Give back to the community – share findings with respondents
LinkedIn Answers builds your reputation• Answer questions to raise your profile• Subscribe to your industries Question RSS feed• Have your answer chosen to become LinkedIn Expert• Post a question if you want industry experts to engage with you