Linked In

Chelsea Monahan

Owen Moore

Suzie Morgan

Nicole Prague

Kate Rosinski

What is LinkedIn?

Interconnected network of experienced professionals 2002 - Reid Hoffman2003 - Founded by Reid and 4

others 2005 - Created first premium service called Linkedin

Jobs 2007 - Partners with Amazon, Twitter, Wordpress and

others 2009 - Launched GradGuide 2010 - 60 million members, 480 employees

About LinkedIn

Personal profile– past and present employment

Create your network– add people you know- connect with others through contacts

Interactive- exchange ideas, give and receive feedback- contact with experts, potential employers and

businesses

About LinkedIn

LinkedIn Video http://www.youtube.com/watch?v=IzT3JVUGUzM

Advertising and Marketing Services

Pay Per Click Advertising• Called DirectAds (Similar to Google Adwords)

Advertising and Marketing Services

Advertising and Marketing Services

For marketing budgets over $25,000 use Linkedin’s AdvertisingSales

Advertising and Marketing Services

This is a strategic solution driven advertising and marketing tool geared towards engaging Linkedin's community with your organisation.

AdvertisingSales tools are: – Flash Display Ads– Interactive Sponsorship Ads with Question &

Answer boxes, Voting Polls and User Applications.

Advertising and Marketing Services

Linkedin Groups– What is a Linkedin Group?

• It’s a collection of Linkedin members who are composed of people with similar interests, who can now interact with each other in discussions on the groups forum.

• Favourite Group = Advertising Professionals

– How to market using Groups?• Group managers can send an announcement to their group members

email inbox.

• Allowing groups to connect with members even when they aren't signed in to Linkedin.

• This creates a 'Direct Marketing' channel between a brand and a consumer which is a highly effective online marketing method.

Using LinkedIn

Not much information to back up ROI Companies that have successfully used

LinkedIn:

Courtyard by Marriott:A LinkedIn Exemplar

Received platinum and gold HSMAI Adrian Awards for

“New Stay” campaign commercials and online marketing

programs

Utilizes LinkedIn polls for market research

Benefits from BusinessWeek.com partnership– http://www.youtube.com/watch?v=_gpAyOc8J-8

Obama on LinkedIn

Used Questions feature to ask for suggestions on rebuilding country’s infrastructure

Contributed to image of being “in touch” with modern tools and technologies

Strengths

Weaknesses

Overview

LinkedIn is a networking site that has many useful features for individuals and companies.

Must know how to utilize features to maximize benefits