Lifting Off: Content Optimization in 2015

LIFTING OFF:Content Optimization In 2015

KERI JAEHNIG

• #SMBInfluencer

• State Senate Commendation

• Founding Author, SteamFeed

• Contributor: Social Media

Today, Search Engine People,

TabSite

• Seen At: Forbes, Business

Insider, Post Planner, Others

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COFFEE MAKES MY MUG SMILE!What about you?

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LEADING HERE…

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Lifting Off: Content Optimization in 2015

THE QUESTION:

• Is your marketing plan calculated to let you soar above your

competition?

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

“ALL ABOUT THE CONTENT”

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

KEY: Put out hot content

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

HOT CONTENT

• Easy to read

• Fun or triggering words (also niche words)

• Attractive images

• Optimized for the platform

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

CONTENT OPTIMIZATION

• What we deliver

• Where we deliver it

• How we deliver it

• Who we deliver to

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

WHAT WE DELIVER

• Created Content - Social Posts, Blog posts, Ebooks, Infographics, Presentations, Etc.

• Curated Content - RSS Feeds, Alerts, Sharing Others

• Re-Purposed - Giving new life, Re-sharing

• Promoted Content - Paid media

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

PROMOTED CONTENT?

Gonna havta!

Appropriate balance of organic & paid

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

CAN PEOPLE FIND YOUR CONTENT?

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

WHERE WE DELIVER

• Website & Blog - Is yours optimized for SEO?

• Social Channels - On the right platforms?

• Communities & Forums - Connecting with peers

• RSS Feeds - Positioned to find?

• Cameos - Features elsewhere, guest authorship© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

HOW WE DELIVER

• Is it attractive?

• Available on multiple platforms

• Is it mobile-friendly?

• There when they need it?

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Technology is changing…

will you change with it?

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

THE RIGHT TOOLSquicker, faster - Or get left behind!

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

WHO WE DELIVER TO

• Email lists

• Social Communities

• IRL Customers

• Public - How are they finding you? (RSS/Alerts)

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

OWN YOUR CHANNELSDisruptive Technologies…

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

So…

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

2015: Lifting Off

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

BEFORE LIFTING OFF…

• A-Z Full Service Social Media Management & Marketing

• Mentoring

• Email Consulting (unlimited questions)

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

LIFTING OFF…

• Content-only social media management plans

• Engagement-only social media marketing plans

• Blog & other content plans

• Blog tour management

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

LIFTING OFF…

• Audience Builder

• On-Site Training Programs

• Email Consulting - Unlimited Questions

• Social Business Support - Subscription

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

(CONTENT = VALUE)

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

FUTURE SEEMS BRIGHTin 2015?

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

LEARN MORE: KEEP OPTIMIZING

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

WEBINAR - Q&A• Wednesday, Feb. 11, 2015

• 3:00pm ET

• http://bit.ly/SMQA2015

• Q&A - Anything!

• BONUS: Behind-the-scenes of my processes + more EXCLUSIVE info (surprise bonuses?)

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

LIKEABLE LEAGUE INNER CIRCLESecret Facebook Group = Mentoring + Peer Collaboration

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

LADYBLOGGER 2015

• Join me - #LB2015

• Awesome Speakers - Tips

• Networking

• Saturday, April 11, 2015

• Stay the weekend! ladyblogger.net

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

SPECIFICS - CONTACT ME

• Keri Jaehnig

• ideagirlmedia.com

• facebook.com/ideagirlmedia

• twitter.com/kerijaehnig

• instagram.com/ideagirlmedia

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Q&A

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Thank you for joining me!

LIFTING OFF: CONTENT OPTIMIZATION 2015

• Keri Jaehnig

• ideagirlmedia.com

• facebook.com/ideagirlmedia

• twitter.com/ideagirlmedia

• instagram.com/ideagirlmedia

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia