Lifestyle / Craft Audience Report

PiQ Audience Report: Lifestyle / Craft Audience of 42k Tweeters Data from: 9th November– 8th December 2014

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UK Mums Audience Overview

The Lifestyle / Crafts audience consists of around 42k active tweeters talking about homemade/DIY fashion, lifestyle and crafts on Twitter. PiQ Audiences are built by finding followers of key accounts, people who talk about specific topics and users within a broader network of influence.

Followers of key

accounts

People who talk about specific topics

Users closely connected to the

network

UK Mums Audience Top Hashtags Hashtag Cloud

WHAT this is

Shows the top hashtags used by audience

Size of word shows volume

Saturation of word shows relevance (how specific is this topic to the audience?)

HOW to use it

Identify key topics, events and TV shows which audience discusses

Plan content strategy around the things you know will be popular among your audience

MORE

Create timely content with daily and hourly reports on what’s trending in an audience.

Real-time analytics tracks popular tweets, images and videos as well as hashtags

This audience is naturally very excited about Christmas. They talk a lot in organised Twitter chats and use hashtags to share pictures of their work.

Lifestyle / Craft – Top Human Influencers!WHAT this is

Shows the top Human influencers within the community

They are ordered by their degree of influence over other people in the audience (CPI)

HOW to use it

You can use this to identify key influencers in your target audience and engage with them

MORE

This audience’s top influencers do not all have huge followings.

Because it’s such a tight-knit (no pun intended!) community, interesting and engaging tweeters can have a big impact despite not being famous faces.

CPI PI Fllwrs Bio

Tilly & The Buttons @TillyButtons

91 62 15k I create gorgeous step-by-step guides to sewing your own clothes. Check out my sewing patterns, book (Love at First Stitch), workshops + blog...

Brit Morin @Brit

90 73 37k Founder and CEO of Brit + Co. Maker, tech geek, design nerd, wife and new mom. Believes in color, not black and white. Favorite mantra: Live what you love.

Rebecca Minkoff @RebeccaMinkoff

90 83 214k Designer rebeccaminkoff.com

Ruth Garcia-Alcantud @RockAndPurl

90 54 3K Knitwear Designer, Technical Editor, Teacher, Podcaster, Yarn Hoarder, Needle Collector, Red Pen Wielder. Never met a chocolate I didn't like.

Karie Westermann @KarieBookish

89 49 2K Ms Karie Bookish, if you please. Knitwear designer, tutor, translator & technical editor. Rather fond of books too.

Lifestyle / Craft- Top Non-human Influencers!WHAT this is

Shows the top Corporate/Organisation influencers over the community.

HOW to use it

You can use this to inform your advocacy or content strategy and understand who is making the biggest impact among your target audience

MORE

The dashboard edition of PiQ allows you to filter out human/non-human and search for users by location, gender or influence

CPI PI Fllwrs Bio

Etsy @Etsy

98 92 2.42M The marketplace we make together. Tweets by http://davidleonmorgan.etsy.com . Have a question? Tweet @EtsyHelp

Folksy @Folksy

95 69 37K Modern British Craft (If you have a support query please go to https://folksy.uservoice.com/ )

Not on the High Street @notonthehighst

94 72 67K For a life less ordinary

Bloglovin @Bloglovin

93 78 49K Bloglovin helps you keep track of the blogs you read by letting you know when they update.

HandmadeHour @HandmadeHour

93 72 19K #HandmadeHour the place to network and showcase your talent, Wednesdays from 19:30-21:30. Bringing #handmade, #craft, #customers and #support services together

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Real-time

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