Life After Going Live: Up-to-date or Outdated?

2015 LITA Forum#litaforum

Life After Going Live: Up-to-date or Outdated?

Vincci Kwong

Quick Poll• How many people in your library is

responsible for creating and maintaining information on the website?

• How many webpages do the website have?

• On average, how often is webpages updated?

• How do you find out if webpage is created or deleted?

Content Audit

Why Audit?

What do I need to conduct an audit?• Time• Tools• Personnel• Technical skills

Step 1. Create Content Inventory• Information to include:

Page title Browser title Page Owner Attached files (e.g. Word, Excel, images, videos etc.) Link to other webpages Date last modified Last modified by Folder the webpage belongs URL

Step 2. Check Page Title and URL • Is the page title meaningful?• How long is the URL?• Is the URL unique?

Step 3. Check Description• Does the description accurately represent

content on the webpage?• Is the description too long?• Is the description written for humans or

search engines?

Step 4. Check Content• Is content dated?• Does the content helps to answer a

question for your users?• Is the content accurate?• Is there typos or grammatical errors?• Is layout of content too crowded?

Step 5. Check Keywords• Do you put in keywords in meta or tag

field?• How many keywords did you have?• Are the keywords good?

Step 6. Check alt Tags• Each image should have alt tags and

title.• Alt tags should be descriptive.

Step 7. Check Last Updated• When is the page last updated?• While not every page requires an

updated, it does warrant a review!

Tips for a Successful Audit• Create audit inventory based on library

missions and goals• Determine achievable scope• Establish timeline based on website size• Launch audit during downtime• Provide clear and detail instruction

Ways to Empower Content Editors

Questions?Feel free to contact me at

Vincci Kwong• [email protected]• 574-520-4444