Library twitter session nov28 2012

November 28, 2012 ~ Pemberton & District Public Library, With Lisa Richardson

Twitter 101Part II of the Social Media Sessions

Wednesday, November 28, 2012


http://www.youtube.com/watch?v=QUCfFcchw1w&feature=player_embedded

http://www.youtube.com/watch?v=QUCfFcchw1w&feature=player_embedded

What isTwittergood for?

✤ a “microblog” - blog/content/updates in 140 characters or less

✤ good for conversations, sourcing and sharing inspiration and news

✤ Examples: Winds4Change, Roy McClean, Custom Fit Online, Tourism Pemberton, mtCurrieCoffee

✤ ++ can be integrated into a blog, serves as a great newsfeed, very timely, use lists to segment information/feeds, can integrate with facebook and publish out your facebook updates, can share photos/links/articles/video

✤ -- is a “content” heavy platform - requires content-creation heavy lifting/dedication and some strategy


what i love about twitter

✤ 140 characters is awesome discipline

✤ Conversational - coffee shop catch-up for busy people

✤ Connections

✤ Feedback/interaction (winter reads recommendations)

✤ Dip in and out for inspiration

✤ Follow specific trending news (elections)


Date

Contentcreates conversations

which createCommunities.


Date

The best explanation ever http://www.jhische.com/twitter/


http://www.jhische.com/twitter/


What are you trying to accomplish?

✤ Articulate it.


5 Ways to Use Twitter

✤ Listening.

✤ Sharing/broadcasting/tweeting.

✤ Growing/promoting

✤ As a team

✤ As visual stimulus


First step: dive in. Create an account.✤ Persona - you, but not you.

Avatar.

✤ Design - personalise

✤ Content strategy

✤ What will you post about? Set themes/topics.

✤ Frequency: what makes sense?

✤ Topic breakdown: rule of thirds


1. A listening post

✤ who to follow: get balance of official/media, experts and grassroots individuals and friends)

✤ how to find them: sch by topic, place, raid other people’s lists, find influencers, watch tweets and retweets and mentions, look at bylines of fave writers in paper

✤ how to manage flood of info: use lists to curate into themes, use flipboard, turn off notifications, set times


2. As a broadcast device.

✤ What to post

✤ links

✤ RTs of influencers

✤ drive to your own content

✤ link to facebook/instagram/tumblr/blog (ie as an announcement - new content)

✤ Identify/focus your social persona

✤ How often?

✤ Conversations


Goal #1: You want followers.


3. Strategically to build momentum for an event, a cause or a brand

✤ identify influencers (how do you find the influencers in your field?)

✤ have conversations

✤ drive them somewhere

✤ @ tags

✤ #hashtags

✤ RTs


Goal #2: You want your tweets to hit their targets




4. A team approach - hootsuite.com


5. Pictures vs words

✤ Instagram, Twitpic


The Golden Rules

✤ Law of Thirds - 1/3 of the time, post about you/your brand. Include related links. 1/3 of the time, talk about things related to you and your work, but make sure it’s from another source. And 1/3 of the time, just be you. Talk about whatever and however. Just be yourself. (The Province: The Sins of Social Media)

✤ Law of Reciprocity

✤ Law of Immediacy

✤ Law of No Spam


The Sins of Social Media

✤ 1. Don’t retweet other people’s content without attribution or a shout-out.

✤ 2. Don’t be a faceless egg.

✤ 3. No bio, no follow.

✤ 4. Don’t be boring. Be human.

✤ 5. Respect your own privacy. Some things shouldn’t be shared.


How do you measure success?

✤ are you having fun?

✤ Klout

✤ follower growth

✤ follower to follow ratio


Cool Creative Uses

✤ tweet-up

✤ cash-mob

✤ twitter fiction

✤ #whistlerunfiltered

✤ Jonathan’s Card


Social Media Sessions

✤ Integrated Social Media : Top 6 Tools (November 14)

✤ Twitter (November 28)

✤ Blogging (December 12)

✤ How to Write a Kick Ass Blog Post

✤ How to Set Up a Blog Account

✤ Do I need a Content Calendar or can I just wing it? (How Often Do I need to post)


Questions?

✤ Review the presentation at http://lisarichardsonbylines.com/the-presentation-room/

✤ Email [email protected], or tweet questions to @pembygrl with #SoMeSessions

✤ Dangerous ideas: Tweet-Up. 30 Day Blogger Challenge. Guest Bloggers invited at Winds of Change Wellness Almanac.


mailto:[email protected]

mailto:[email protected]

Library twitter session nov28 2012

Documents

content strategy

content calendar

social media sessionsnovember

sins of social media

content heavy platform

balance of nd inuencers

sinsof social mediawednesday

tweet questions