BUILDING YOUR BRAND FIELD OF DREAMS Jessica Steinberg
Director, Talent Brand | CDK Global
►8 Yrs. Building Talent Brand Programs (Digital | Social | Brand) at ADP & CDK Global►Recruited in Agency, Corporate and Consulting
businesses►Became interested in Recruiting while a
Marketing Manager for an early ATS
Unable to capitalize on competitor intel
Inconsistent approach to building talent pipelines/pools for core and pivotal
hiring activities to meet business goals
Undefined metrics and reporting
Difficulties executing a strategic staffing
plan that aligned with our mobile-first,
cloud-first transformation
Over-reliance on executive search
agencies
BEGINNING STATE
WHAT WE BUILT
OKAY…WHAT WE REALLY BUILT
HOW WE MEASURED SUCCESS
Within 6 months - • 94th most searched for by name• Top 25 employer (in traffic) in IT
WHAT WE LEARNED
AGILE IS EVERYTHING <no matter what you build>
BUILDING REQUIRES UNIONS<partnerships everywhere>
Internal: Marketing TeamInternal Comm’sPRSocial Teams
External: AgenciesCreative ResourcesNext Big Thing
Make Your People
the Hero of your brand
story
Steer Employees on your brand story