LG PPT

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Photo Album

by PRIYAPRESENTED BY,

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PRODUCT SYSTEMS & MIXES

Product system - Group of diverse but related items that function in a compatible manner.

Product mix – Product assortment- Set of all product and items a particular seller offers for sale.

INTRODUCTION

Founded at 1958 as GOLD STARName changed at 1995 as LG Electronics

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Refrigerator

LG ELECTRONICS

Product Line of LGE

Side by Side – 10Single door – 19Double door - 41

Water purifier

Television

LCD – 12LED – 31Plasma - 9

Washing machine

Front load – 8Top load – 26Automatic – 25Dryer - 3

Video

DVD player – 106DVD Recorder – 40Blue Ray DVD – 8Others - 35

Microwave oven Air Purifier

2 Models 33 Models 2 models

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Air Conditioner

Audio Computers

Ref compressor

Vacuum cleaner

3 models LCD – 12LED – 13Projector – 10Optical - 2

Split AC – 42Multizone AC- 26SingleZone – 7Standing – 4Ceiling – 8Window – 166Room – 92Multi .v - 89

3 Models 45 Models

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WIDTH – Different product lines the company carries.

LGE– 13 lines.

Water

purifier

Air PurifierAir

Conditioner

Washing machine

Vacuum cleaner

Microwave oven Computers

Mobiles

Refrigerator

Audio

Video

TelevisionRef

compressor

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LENGTH– Total number of items in the mix.

Length of LGE – 1579 Total Length

No of Lines

AVERAGE LENGTHT

= 1579 / 13

Average Length = 121. 5

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DEPTH - Variants offered in each product line.

Example: LGE AC has 434 models in 3 sizes like 1, 1.5, 2 tons.

Depth = Models * Sizes = 434*3

Depth = 1302

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Average Depth

( X + Y + Z )

( Xn + Yn + Zn )

Average Depth

X – Depth of ACY - Depth of MobileZ - Depth of TV

Xn – No of models in ACYn - No of models in mobilesZn - No of models in TV

This formula is for only make you to understand, it is not given in the book.

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CONSISTENCY - How closely related the various products lines are in end use, production requirement, distribution channels.

LG - Products are highly related and can obtained from the same outlet. So it has high consistency.

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