LEVI's SWOT and TOWS analysis

7/31/2019 LEVI's SWOT and TOWS analysis

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STRATEGIC MANAGEMENT

SWOT & TOWS analysis

ofLEVIs & Co.

Done by:Rakesh Kumar

MFM, NIFT

Gandhinagar.


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SWOT Matrix An evaluation of an organization's strengths and weaknesses in relation to

environmental opportunities and threats is generally referred to as aSWOT analysis.


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TOWS matrixTOWS matrix

TOWS Analysis is an effective

way of combining a) internal

strengths with external

opportunities and threats, and b)

internal weaknesses with externalopportunities and threats to

develop a strategy.

Strengths and Opportunities

(SO) How can we use the

strengths to take advantage of the

opportunities?

Strengths and Threats (ST)

How can we take advantage of

the strengths to avoid real and

potential threats?

Weaknesses and Opportunities

(WO) How can we use the

opportunities to overcome the

weaknesses you are experiencing?

Weaknesses and Threats (WT)

How can we minimize the

weaknesses and avoid threats?


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TOWS Strategic Alternatives Matrix


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LEVI STRAUSS & CO.

Levi Strauss & Co. is engaged in the

manufacturing and distributing of

brand apparel.

The company is headquartered inSan Francisco (California), the US.

Levi Strauss & Co. has been

innovating since 1873, the year it

created and patented the worlds firstblue jeans.

BRANDS


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SWOT ANALYSIS OF LEVIS & Co.


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WEAKNESSES


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OPPORTUNITY


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STRENGTH


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TOWS MATRIX FOR LEVIS & Co.


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CONCLUSION

Levi Strauss & Company had most of its early success because the firmwas behaving monopolistically. The company patented the riveted jeans,

increasing durability, and gaining popularity.

However as more firms entered the market, the company started losing

customers and incurring losses but due to its unique branding, it foreverearned a place in history.

Levis as a whole need to emphasis on its marketing strategies as well as

re-positioning in the market though the customer in todays scenario are

more aware of the brand and the product.

Thus, then only it can more relatively associated with the customers and

position itself more uniquely in the market.


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LEVI's SWOT and TOWS analysis

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