Leveraging User Psychy For Products Preparing your products ‘Mentally’
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Leveraging User PsychyFor Products
Preparing your products ‘Mentally’
Ujjwal V. Trivedi
UVTimes
Story
● The biggest s*x organ in the body - Brain
● Top product mistakes that we do
● Psychological Biases that PMs can leverage
● Using Product PsychUp Checklist
The Natural Mistake
Since, I am a USER
And/OR
Since, I understand MYSELF
Hence, I understand the USER
Other Mistakes
Messaging ~= Feature Description
Value/Pricing ~= No. of features
Top Biases● Instant Gratification Bias
● Stereotyping Bias
● Salience Bias
● Messaging: Selective Perception,
Priming, Loss aversion bias, Seer sucker
Illusion
● Pricing: Scope Insensitivity
Instant Gratification Bias
A bird in hand is better than two in the bush.
Stereotyping Bias
Salience Bias
Experience:
399+taxes
Usage:
Take care of the simplest, easiest to understand feature
Selective Perception
Belief trumps Logic
Experience:
Heated arguments on Quora, Facebook
Usage:
Messaging: Simple and consistent with beliefs of TG
Seer Sucker Illusion
Experience:
Fake Experts in Ads
TripAdvisor Ratings
Usage:
Show Authority, Ranking, Rating
Loss Aversion Bias
Experience/Usage:
Zero Risk Policies
Money back guarantee
Reset Customisation
Scope Insensitivity
Experience:
How did you decide for your Last purchase?
Usage:
Pricing needs to be based on 1 most pertinent problem being solved.
Bandwagon Effect
Social Proof
Endorsements
Testimonials
Before Launch
Foot-in-the-door:
That was... Boring!Interesting?
Yawn!
Who can win?
Anchoring
Size of the plate matters!
Product Psych Up Checklist
http://bit.ly/uppsyched
Thank You!
Gmail/LinkedIn/Twitter
ujjwaltrivedi
Related Documents
