APA 2013: Leveraging Social Media in Psychology (& Blogs)

Leveraging Social Media(& Blogs) in Psychology

John M. Grohol, Psy.D.Founder & CEO

“I am only alive & flourishing today because of the support of my therapists and the community at Psych Central.”

Web4 million Unique visitors/month

17% of our traffic is blogs

5% is driven by social media

28% of traffic is mobile(2 years ago it was 12%)

Facebook72,000*Likes on Facebook

90,000 peopleWeekly reach

Twitter60,000 Followers*(* includes This Emotional Life community)

Social MediaIt’s a tool, not a means to an end.

BlogsCan be anend goal.

Why engage with social media?

Boundaries vs. Engagement

Social Media &BloggingTips

Updatesare thecurrencyofsocialmedia.

Make it a partof your daily routine.

Use toolsto help.

HootSuite

Share your expertise.

Keep it Simple > Headlines Matter

• 10 Tips When Looking for a Doctor• Looking for a Doctor? 10 Questions You Should Always Ask

Know Your Audience > Share with Other Professionals

Photos & images increaseengagement.

SummaryUnderstand why you’re engaging with social media or bloggingMake it a part of your daily routine (consistency is important)Use social media tools to help automate stuffShare your expertiseKeep it simple > Headlines matterKnow your audience > Share with other professionalsPhotos & images increase engagement & interest

John M. Grohol, Psy.D.Founder & CEO

Twitter: docjohngEmail: [email protected]

(Portrait by Matthew Inman, The Oatmeal)

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