Lettrs: Pitch to Brands

Today’s Discussion: What is lettrs, How it works,

& Opportunity for Brands.

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facebook is for statuses & lists, twitter is viral outreach, linkedin is for business, instagram is for image sharing, lettrs is for meaningful communication.

(TODAY) QUANTITY RULES: !

Massive volume of fragmented disposable social messages • 1.4 Billion tweets per week • 3.5 Billion Facebook posts per week • 1.5 Billion non-spam emails per week !

As these volumes grow their impact declines

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How it works

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Core Navigation • Fridge

• Write a letter • Letters Center

• Explore • Universal Search

• Engagement Space

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Fridge • Customizable Profile

- Avatar - Bio - Interests - Connected Social Network

• Notable Activity Tracking • Digital P.O. Box Number

• PenPal list • A space for displaying your letters and indelible letters written to you

- Absolute quality control of letters written to or by users

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Write a letter • Select Medium

- Postal or Digital ~ Open or Private • Compose letter, Text and/or Voice

• Personalize - Themes and/or Postal Packages - Geolocation - Attachments - Tags

• Make Your Mark™ with signature or doodle • Deliver

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Letters Center • Ergonomic organization of letters:

- Received - Sent/Delivered - Drafts - Private/Shoebox

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Explore • Community of Open letters

• Collaborative • Shareable

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Opportunity for Brands

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Web EngagementExplorer Banner • High visibility banner

- Reach the masses of all lettrs.com visitors and users

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Testimonial/Events Space • High visibility engagement

- Promotional commentary - Events and Contests

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Web EngagementPremium Fridge • Moderated fan-generated content • Your public content via Open

Letters !

New Opportunity  • Different way to build character • New content delivery • Digital Memorabilia • Fan/Audience engagement

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Mobile EngagementEngagement Space • High visibility banner

- Engagement opportunity every time navigation is activated

- Encourages engagement with: ‣ Fridges ‣ Pre-addressed letters ‣ Contests ‣ Etc.

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Engagement Case

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Meaningful Connection

Connect with your fans through

Digital Memorabilia

Geo-Locate your letter

Customized Theme (Background and

Font Style)

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The Opportunities• QUALITY: The biggest distinction of lettrs over any platform is absolute control of

quality content • ENGAGEMENT: Opportunity to delight a fan with a Digital Memorabilia, Fridge Feature

or possibly be included in collaborative print publication • LEADERSHIP: Be one of the first in entertainment that moves to quality

communication • CURRENCY: Chance for brands to develop new ad sponsorships, viewer-sourced

content ideas, and extend the Brands letters to other social media platforms such as Facebook, Twitter, Pinterest, and Tumblr.

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lettrs is Veteran Founded & Proudly Made in NY.

Appendix

To celebrate the Spike Jonze’s brilliant creation “Her” lettrs

hosted #herweek @lettrs for the week of the Oscars.

lettrs growth during #herweekEngagement through letter writing to Theo, Twitter Conversation, and Facebook

Feb 23rd March 2nd

How we did it

Organic User Generated Content • 11 “Her” limited

edition themes were released

• 75 fan-letters written to Theo

• 150 open letters discussing the future of communications

• 75 #herweek selfies through Facebook, instagram and twitter

Twitter Takeover • 60,000

impressions • 500 favorites • 150 retweets • 600 organic

conversions

Twitter Character Staging • 150 organic

followers • 275 favorites • 100 retweets