het collectief centrum van de Belgische technologische industrie Sirris Diepenbeek – 11/12/2012 Let’s Smarten Your Product!
Oct 30, 2014
het collectief centrum van de Belgische technologische industrie
Sirris Diepenbeek – 11/12/2012
Let’s Smarten Your Product!
More information can be found:
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Olivier Gramaccia business development manager Smart Products Liège Science Park Rue du Bois Saint-Jean, 12 mobile: +32 491 869186 BE-4102 Seraing [email protected] Belgium www.sirris.be
Context
• Part of this material has been published
• The art of Crafting Smart Products • Dedecker, Codenie, Deleu, Vermael, Lantini • Pages 79-93
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Disclaimer
• Sirris is de auteur en heeft derhalve de volledige auteursrechten op de door haar ontwikkelde methode van “smarten your product”. Sirris heeft tevens diverse merknamen gedeponeerd (pending grant) die haar aanbod van dienstverlening met betrekking tot smart products kenmerken.
• Niets onder bescherming van het auteursrecht toebehorend aan Sirris noch door Sirris deponeerde merken mogen zonder toestemming van Sirris aangewend worden.
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Sirris & Agoria identified this theme
as highly important for the technology industry
because of its disruptive potential
to create new innovative products
and so creating sustainable growth
SMART as a Product or Technology Strategy
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Definition of SMART: a tentative consensus
A Smart Product • uses information about itself, other products, or its
environment • to provide new or multiple functionalities • that are able to differentiate the product in a particular
market
A smart technology • can be turned into an offering • that enables other products to become smart products
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• Smart composites • Smart body protection • Smart eco-system infrastructure • Smart learning • Smart systems • Smart fertilizing
Too many opportunities…
• Technology related themes • E.g. Material based technologies and ICT
• Product & market related themes • E.g. New application domains
• Product engineering related themes • E.g. Key design constraints (safer, faster,…)
• Business related themes • E.g. new business models
Clearly a more complex discussion combining
new investments, new revenue streams, new markets…
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Where to start?
Smart Products & new business models have great potential, but many challenges remain…
• Can be very disruptive to apply • Need for out of the box thinking
• Which technologies to apply?
• Need for technology watch specifically for Smart Products
• Which are the specific opportunities for your product? • E.g. Personalized content search (still available restos on Saturday) • E.g. wake up call combining planning and traffic information
Need for a structured think framework
• Can have a large impact not only on the product but also the business model
• Need for careful realization planning • Need for risk assessment
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het collectief centrum van de Belgische technologische industrie
Let’s Smarten your plastic product
Smart in your Company Case…
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• Business model & Risk Analysis
• Technology evaluation • KSF’s
• Finding the right building blocks
• Experimentation • Technology scouting • Network building
themes options scenarios decision
Opportunity Spotting
Smart Positioning
Smart Exploration
Realization plan
• Product & market • Business related • Technology related • Product engineering • Specific opportunities
• Self Conscious • Ambient Conscious • Eco-system Conscious • User Conscious
het collectief centrum van de Belgische technologische industrie
Round 1: Smart Opportunity Spotting
Smart in your Company Case…
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• Business model & Risk Analysis
• Technology evaluation • KSF’s
• Finding the right building blocks
• Experimentation • Technology scouting • Network building
themes options scenarios decision
Opportunity Spotting
Smart Positioning
Smart Exploration
Realization plan
• Product & market • Business related • Technology related • Product engineering • Specific opportunities
• Self Conscious • Ambient Conscious • Eco-system Conscious • User Conscious
15
Product
4 dimensions for making products smart
Make the Product more Eco-System Conscious
Make the Product more
Self-Conscious
Make the Product more User-Conscious
Make the Product more
Ambient- Conscious
16
Product Make the
Product more Eco-System Conscious
Make the Product more
Self-Conscious
Make the Product more User-Conscious
Make the Product more
Ambient- Conscious
4 dimensions for making products smart
17
Product Make the
Product more Eco-System Conscious
Make the Product more
Self-Conscious
Make the Product more User-Conscious
Make the Product more
Ambient- Conscious
4 dimensions for making products smart
18
Product Make the
Product more Eco-System Conscious
Make the Product more
Self-Conscious
Make the Product more User-Conscious
Make the Product more
Ambient- Conscious
4 dimensions for making products smart
19
Product Make the
Product more Eco-System Conscious
Make the Product more
Self-Conscious
Make the Product more User-Conscious
Make the Product more
Ambient- Conscious
4 dimensions for making products smart
The Smart Opportunity Spotter
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Example
• A company offering bicycles to people in a city
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het collectief centrum van de Belgische technologische industrie
Round 2: Smart Positioning
22
Smart in your Company Case…
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• Business model & Risk Analysis
• Technology evaluation • KSF’s
• Finding the right building blocks
• Experimentation • Technology scouting • Network building
themes options scenarios decision
Opportunity Spotting
Smart Positioning
Smart Exploration
Realization plan
• Product & market • Business related • Technology related • Product engineering • Specific opportunities
• Self Conscious • Ambient Conscious • Eco-system Conscious • User Conscious
Smart Positioning
• Introducing smart products involves many different aspects. • Often a more complex discussion than on enabling
technologies alone. • It can require rethinking of the actual technology & product
development, of organizational, engineering & design aspects or even impact your current business model, revenue streams or the market your are in.
• On the other hand you as a company might be in possession of technology that can enable other companies to create smart products.
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Understanding what is relevant and what to master for your Smart Opportunity
• Technology related themes • Product & market related themes • Product engineering related themes • Business related themes • Specific opportunities
Have been bundled in an inspirational document
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Smart Positioning Wheel
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Technology related themes
• Specific relevant material based technologies • Specific relevant ICT technologies • Emerging technology domains of interest • Packing a technology as a service • Mastering technologies and technology domains • Make or buy decisions • IPR protection of technologies • …
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Product & market related themes
• New functionalities • New application domains • New value propositions • …
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Product engineering related themes
• Engineering & development challenges • Key design requirements & constraints (safety, size, power
consumption, …) • Interdisciplinary design • … •
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Business related themes
• Business opportunities for making products smart • Differentiators for the product • Complementary assets (value capturing) • Business Models & transition to new business models • Place in the value chain, or changing position in the value
chain • …
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Specific opportunities
• Opportunities concerning data sets in your possession • User communities you have set up • New disruptive innovations • (R) evolutions of existing products • Sustainability of current offering • …
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Example Add location system (gps) to bicycles
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het collectief centrum van de Belgische technologische industrie
Round 3 & 4: Smart Exploration & Plan
Smart in your Company Case…
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• Business model & Risk Analysis
• Technology evaluation • KSF’s
• Finding the right building blocks
• Experimentation • Technology scouting • Network building
themes options scenarios decision
Opportunity Spotting
Smart Positioning
Smart Exploration
Realization plan
• Product & market • Business related • Technology related • Product engineering • Specific opportunities
• Self Conscious • Ambient Conscious • Eco-system Conscious • User Conscious
Exploring and Planning Smart Opportunities
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Funding
• In-company funding vs external funding
• Possibilities for innovation projects
• Regional • Federal • European
• Many EU R&D frames support projects with Smart ICT
• Sirris can help
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NMP
Technology Scouting
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• Funneling and scoping • Expert Spotting • Creating of access channels
towards experts • Technology knowledge
modeling • Technology evaluation • Reactive scouting processes • Proactive scouting process
Business Model Generation
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But what does a business model do?
1. Identifies a market segment 2. Articulates the value of the proposed offering
“What customer problem are you solving? ” Strong value faster [€] @ higher price
3. Focuses on the key attributes of the offering The business control points e.g. where NOT to be open
4. Defines the value chain to deliver that offering Partners in the chain needs part of the money too…
5. Creates ways for getting paid Define your revenue streams
6. Establishes the value network needed to sustain the model Make and understand the ecosystem
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• Alex Osterwalder & Ives Pigneur • A set of simple, tested tools for understanding,
designing, reworking, and implementing business models
• A common language for systematically understand, design, and implement a new business model - or analyze and renovate an old one
• Co-authored by 470 Business Model Canvas practitioners from 45 countries
• Financed and produced independently of the traditional publishing industry.
• http://www.businessmodelgeneration.com/
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Smart Product Bootcamps
• Versnellen van innovatie door idee-generatie • Gefaseerde aanpak
• FASE 1 IDEEËN en THEMA’S • Doorlopen van stappen 1 tot 2 • Typisch 1 workshop van ½ dag met 3-6 eigen medewerkers en 3-6 experten
met huiswerk • FASE 2 IMPLEMENTATIEPLAN
• Doorlopen van stap 3 • Typisch 1 workshop van ½ dag met voldoende huiswerk off-site door experten
en bedrijf • Komt in aanmerking voor subsidie via KMO-portefeuille. • Outcome
• Ideeën, nieuwe thema’s voor smart products in uw bedrijf • Implementatieplan/project • De nodige info om funding project aan te vragen of intern project op te starten
• Doorlooptijd • Afhankelijk van beschikbaarheid van bedrijf en experten tussen 1 maand en 3
maanden.
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Sirris and his Smart Product Bootcamps
• Sirris uses the developed methodology to indentify opportunities for smart products and technologies at company level and in individualised Smart Product Bootcamps.
• Collective actions are initiated as in the plastic converter field together with Flanders’ PlasticVision
• Hereby Sirris is the creator and executer of the Smart Product Bootcamps and involves all necessary partners that are needed bring Smart Product Bootcamps to an excellent result.
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Contact details
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Olivier Gramaccia business development manager Smart Products Liège Science Park Rue du Bois Saint-Jean, 12 mobile: +32 491 869186 BE-4102 Seraing [email protected] Belgium www.sirris.be
het collectief centrum van de Belgische technologische industrie
Het collectief centrum van de Belgische technologische industrie
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Mission statement in practice
De juiste technologische keuzes maken die een duurzame economische groei ondersteunen Nieuwe technologieën omzetten in concrete producten en diensten Vanuit de business & technologie strategie van het bedrijf
value innovation through
technology
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Wat kan Sirris voor u betekenen?
uitgebreid partnernetwerk - optimale projectfinanciering (publiek&privaat) Intellectueel Eigendom blijft bij bedrijf
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