This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Lesson 11: Buying and Selling Gender
Introduction to Women’s StudiesRobert Wonser
Lesson 11: Buying and Selling Gender 2
Lesson 11: Buying and Selling Gender 3
Just a Matter of Time…
Lesson 11: Buying and Selling Gender 4
Yes! Finally!
Lesson 11: Buying and Selling Gender 5
Because they’re pink and purple they’re ‘especially designed for girls!’
Lesson 11: Buying and Selling Gender 6
Finally, electronics for girls!
Lesson 11: Buying and Selling Gender 7
Color-coded pajamas Notice the dog and cat
are even gendered
Lesson 11: Buying and Selling Gender 8
Cars for the Ladies!
Lesson 11: Buying and Selling Gender 9
Dodge ‘La Femme’
Came with matching accessories! Umbrella, rain coat, compact and coin purse!
Lesson 11: Buying and Selling Gender 10
More Pointlessly Gendered Products
Lesson 11: Buying and Selling Gender 11
Yogurt for Men!
It’s acceptable for men to eat yogurt when it’s ‘thick and chunky and made for men’
Lesson 11: Buying and Selling Gender 12
Notice any Difference?
Lesson 11: Buying and Selling Gender 13
Microscopes
We’ve come along way… Girls can be scientists now (lower powered microscopes and all!)
Lesson 11: Buying and Selling Gender 14
Lesson 11: Buying and Selling Gender 15
Lesson 11: Buying and Selling Gender 16
Lesson 11: Buying and Selling Gender 17
Lesson 11: Buying and Selling Gender 18
Gendering and Sexualizing M&Ms
Lesson 11: Buying and Selling Gender 19
Bicycles
Bonus ‘Special Women’s Section’
Lesson 11: Buying and Selling Gender 20
Diaper Bag for Dads
Lesson 11: Buying and Selling Gender 21
What do all of gendered products do? Create/reinforce the idea of a supposed
natural difference between sexes and gendersEven sometimes conflating the two…
Lesson 11: Buying and Selling Gender 22
Create reinforce harmful gender roles
Lesson 11: Buying and Selling Gender 23
What happens when you can’t afford the ‘necessary’ products to fit in?
Ex: American Girl Dolls2010: $95, with extras up to $600
Lesson 11: Buying and Selling Gender 24
Cooptation of identity within the market system
How do you be feminine or be masculine if you can’t afford the correct products?
Lesson 11: Buying and Selling Gender 25
Making Money off of Manufactured ‘Problems’
Lesson 11: Buying and Selling Gender 26
Backlash?
Honda Fit ‘She’s’
Lesson 11: Buying and Selling Gender 27
Lesson 11: Buying and Selling Gender 28
Gender, Objectification and the new Catwoman Optimum fighting