The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 Mobile Predictions for 2016 More Devices, More Content, More Apps, More Business Models, More Cool Stuff Leslie Townsend Kinesis Panel 1 February, 2016 #NewMR 2016 Sponsors Media Partner GreenBook
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The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
Mobile Predictions for 2016 More Devices, More Content, More
Apps, More Business Models, More Cool Stuff
Leslie TownsendKinesis Panel
1 February, 2016
#NewMR 2016 Sponsors
Media Partner GreenBook
The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
Introduction: It’s an App Economy
• 2 Billion smartphone users worldwide in 2016
• 7B mobile phone users globally today
• 180B app downloads – 2015
• 35% of all enterprises developed their own app(s) during 2015
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The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
Apps: Are Redefining Basic ConceptsSuch As TV
The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
We Love Our Apps So Much
• The number of mobile apps in use grew 58% last year
• But the growth really comes from the amount of time spent on the app
• So not only are we using more apps, we are also spending more time on each of them
The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
Prediction 1: Security is UGH…ly
More devices = new privacy and security risks
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The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
Prediction 2: More UX Researchers
Companies that invested in great design outperform the S&P 500 by 228%.
Source: Blog.bloc.io
The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
Prediction 3: Beaconing is “Basic Black” of Location Services
Endless opportunities to collect untapped data
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The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
Prediction #4: Wearables Will HoldBeaconing Back (for a while)
Source: Analysys Mason, 2014
The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
Prediction #5: Millennials & Beyond Will Require Much More Attention
• Known for their technological obsession, millennialsrespond and communicate differently
• The experience research communities offer will need to compete with the broader app and web experiences – we’re back to the UX again
The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
Summary
• Prediction 1: Security is equally UGH…ly for mobile
• Prediction 2: More UX researchers
• Prediction 3: Beaconing is “basic black” of location services
• Prediction 4: Wearables will hold back beaconing for a while longer
• Prediction 5: Millennials and beyond will require much more attention
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The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
Thank You!
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The Leslie List: Top Mobile Predictions for 2016Leslie Townsend, US, Festival of NewMR 2016
Q & A
Leslie TownsendKinesis Panel
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Ray PoynterThe Future Place
#NewMR 2016 Sponsors
Media Partner GreenBook
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