Leigh winterbottom portfolio

Leigh Winterbottom Portfolio

[email protected]

www.linkedin.com/in/leighwinterbottom

Created Efficiency Content for Client Utility Websites

Launched Email Engagement Campaign Average Open Rate: 30% Average Click Rate: 15.5%

Led social marketing campaign starring Jesse “Fewer” Watts

Multi-platform media campaign to promote the sale of efficient lighting

– TV

– Print

– Web

– Point-of-Purchase

Results:

– Sales goals exceeded by 25%

In “The Ballad of Jesse Watts” 30 second TV spot: www.newbulbintown.com/meetJesseWatts

“Fistful of Dollars” 30 second TV spot: www.newbulbintown.com/meetJesseWatts

“I Am Spent” 30 second TV spot: www.newbulbintown.com/meetJesseWatts/

Created an informative and interactive microsite

www.newbulbintown.com voted Adobe Site of the Day - 2/4/08

and memorable print ads

Launched dynamic social media campaign

Secured Ben & Jerry for New England Cable News (NECN) PSA

Delivered Direct Mail Campaigns Average Response Rate 2.2%

Led successful PR campaigns

Collaborated with US EPA on ENERGY STAR® PSA

Featured in

Entertainment Weekly

Dwell

O – Oprah Magazine

Better Homes &

Gardens

Featured on HGTV’s “My House is Worth What?”

Premiered September 30, 2008

to 98 million homes

Updated and improved stagnant websites

BEFORE

AFTER

Updated and improved stagnant websites

BEFORE AFTER

Launched accessible energy advice columns and e-newsletters

Imagined a company mascot named “Wattson”

Performance Assessments

“Leigh hires talented, self-motivated people and provides excellent, on-going support to bring out our best on a daily basis.” – Direct Report

“Leigh responds very positively to new ideas and is ready to accept

and/or tweak them or to provide insights about current conditions that make an idea unfeasible. Leigh is also very respectful and upbeat in the language she uses. Lastly, she provides all the support that a viable innovation requires, whether it be brainstorming, advocacy, prioritizing or resources. This not only has resulted in great new approaches but also in increased efficiency, staff growth and job satisfaction.” – Direct Report

“Leigh is the best supervisor I’ve ever had.” – 2 Direct Reports