antonia leigh

Mobile : 0413 006 822 • a j le igh@paci f ic .net .au • 14 Moncur Street Wool lahra Sydney NSW 2025 Phone: 02 9328 7536 • PO Box 54 Wool lahra NSW Austra l ia 1350 Antonia Leigh Image and Public Relations Trading as Creative Justice Pty Ltd

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WESTFIELD

Working alongside Westifeld Bondi Junction, we initiated the

breakaway Fashion Week entitled Westfield Wharf 3. Working closely

with Westfield my role was to help the fashion retailers change their

perception of Westfield as well as Bondi Junction and to finally convince

them to sign a lease at Bondi. I am now currently working with

Westfield across the new city project in Sydney and Bondi

and Doncaster. I am also their fashion consultant across national

marketing advising on all fashion PR and events. Most recently we

organized the 2nd annual Derby Day after party at Comme in

Melbourne for Westfield Doncaster. An event we conceptualized and

executed in 06 and 07.

Retailer dinners

press

LAURENT-PERRIER

Currently I am the Australian PR for Laurent Perrier Champagne.

Founded in 1812, Laurent-Perrier is recognised - throughout the

world - as one of the finest of Champagne Houses.

Laurent-Perrier is the first the House to reintroduce the concept of

brut nature (no added dosage) Champagne to a new generation.

Located in the northeastern region of France, the Champagne

region has one of the coolest possible wine producing climates,

which is moderated by the Marne River and the region’s proximity

to the ocean. Laurent-Perrier is based in the picturesque village of

Tours-sure-Marne - an ideal location at the intersection between

Champagne’s three foremost sub-regions: Montagne de Reims,

Vallée de la Marne and Côte des Blancs.

AUSTRALIAN WOOL INNOVATION EXHIBITION • MCA •

For this exhibition and catalogue, Back to Back, the aim was to show

the inbuilt versatility of wool. We asked Josh Goot to create a simple

wool item – a racer back top made from ultra fine wool – to be given

to 27 fashion photographers from all over the globe to interpret as they

saw fit. The photographers images were printed large scale on to wool

using a digital printing technology and these were exhibited at the MCA

in Sydney during fashion week. The exhibition also traveled to

Melbourne for LMFF in March 07. Back To Back generated more

publicity for Australian Wool than they have had in the last 4 years.

Australian Wool innovation exhibition • mca •

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18th AMENDMENT

Creator Rachel Rose and designer Rebecca Dawson employed me to

help build their brand new jeans brand 18th Amendment. With

carefully selected media and stories plus an underground project

underway the jeans brand has already sold into over 700 stockists in

20 countries including Browns Focus, Harvey Nichols, Colette Paris

and Barneys New York. I have generated a constant stream of press

across all national magazines and newspapers at least 300 pieces have

been generated.

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SAND

Currently I am the Australian PR for Sand Denmark. Sand is a

market leader for mens and womenswear in Germany, Scandinavia and

the UK. The label will be launching in Australia this year.

SAND creates four annual collections for men and women.

MEN: Refined exclusivity for the man who seeks the ultimate quality

and the lifestyle of a man living in luxury. High quality fabrics and

unexpected combinations characterize this carefully tailored durably

fashionable line. Contemporary fashion in high quality fabric, tailored

in powerful and strong colours. Concentrating on tailoring, shirting,

knitwear and ties.

WOMEN: Progressive and feminine, this line focus on

innovative new fabrics and sensual expression.

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DAVID LAWRENCE

In 2003 and 2004 I conceptualized and produced two

consecutive David Lawrence catalogues and print campaigns.

Both campaigns consisted of a two-day shoot. We managed

production, creative direction, post production of the

catalogue and an extensive advertising campaign across print,

billboards and buses.

DAV ID L AWR ENCE

BEZOAR CASHMERE

We launched a new cashmere label called Bezoar in 2006. The client

gave our company a blank canvas and we ended up creating a classic

cashmere range to cater to a younger, more fashion conscious market.

We provided a full package: research and development,

art direction, sales and public relations.

Bezoar sells in Australia’s top fashion boutiques, including

Belinda, The Corner Shop, Duck Egg Blue, and Parlour X.

It has been featured in Vogue, Harpers Bazaar, The Australian and Wish

Magazine. The brand is selling more than $100,000 worth of cashmere

annually.

FASHION FROM FLEECE

Australian Wool Innovation asked us to come up with an idea to

celebrate 200 years of Australian merino wool. We came up with the

idea of a fashion exhibition and working closely with the Powerhouse

Museum we creatively directed in July 07 the exhibition Fashion From

Fleece: 200 years of Australian wool in fashion. We worked with over

30 designers all over the globe from Giorgio Armani to Ermenegildo

Zegna, Christian Dior to Collette Dinnigan showcasing vintage and

contemporary pieces from leading local and international designers.

This exhibition was a huge success and generated international coverage

in leading publications and provided the basis for the travelling

exhibition to Tokyo and London.

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FASHION FROM FLEECE 200 YEARS OF AUSTRALIAN WOOL IN FASHION

25 July to 22 August 2007 at the Powerhouse Museum, 500 Harr i s St

Ult imo, Sydney. For more informat ion www.merinoinnovat ion.com

It’s been 200 years since Australia exported its first bale of

wool. Today, the country stands firm as the world’s leading

producer of fine Merino wool, generating half a billion

kilograms of fleece a year.

Soft, light and versatile, this high-quality natural fibre has

inspired designers around the globe, from Giorgio Armani

to Ermenegildo Zegna, Christian Dior to Collette Dinnigan.

Showcasing vintage and contemporary pieces from leading

local and international designers, Fashion from fleece celebrates

two centuries of Australian wool in fashion. It also charts the

journey of the Australian Merino from the pastoral boom to

the high-tech fabric innovations of today.

international publications and provided the basis for an exhibition,

which travelled to Tokyo and London.

Creative Justice art directed the exhibition in the museum.

It also created and produced all the communication.

Including a 90-page catalogue, 20 minute multimedia film,

press campaign, banners and invitations.

TINA KALIVAS

I have been working extremely closely with Tina over the last 4 years,

taking care of all marketing and brand building. One recent project I

produced was a digitally printed fabric look book which attracted a lot

of attention in Paris and Australia for being very original. The book,

shot by Justin Smith, replaced the traditional catwalk show and the

results are over 60 stockists worldwide and press all over Australia and

internationally.

Kookai wanted a designer to create a capsule collection for

Kookai following the trends set by Top Shop in the UK. Tina Kalivas

was commissioned to design a capsule collection for the brand, generat-

ing national press and selling out in the first month.

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MILAN FASHION SHOWS

I worked with Karla Otto in Milan - undoubtedly the best fashion PR

in the world. Just some of her 30 clients include:

Victor and Rolf, Hussein Chalahan, Dior, Marni, Bally,

Pommelato, Emilio Pucci, Antonio Beradi and Nike.

As producer of the fashion shows and PR I worked very closely with

Marni, Emilio Pucci, Lawrence Steele, Antonio Beradi,

Nicolas Ghesquiere, Nike and Marc Newson among others.

I also worked with Giorgio Armani in Australia assisting Ian Thorpe

as a special guest of Giorgio Armani in 2003.

AUSTRALIAN WOOL INNOVATION DESIGNER SHOOT

AWI commissioned us to come up with an idea to showcase

the work Australian designers do with wool. We created a

photo campaign with photographer Georges Antoni.

Each designer created a special wool outfit for the shoot.

Designers include: Tina Kalivas, Josh Goot,

Peter Morrissey, Jayson Brunsden, Akira Isogawa and

Easton Pearson. The group image ran on page 5 of the

SMH the week before wool’s AGM.

DANKS STREET DEPOT

Restaurateur Jared Ingersoll asked me to create a great party to launch

the new bar at Danks Street Depot but also to think of a way to bring

back the guests as customers.

We created a key ring exclusively designed by Dinosaur Designs, which

was numbered. Each guest was presented with a key ring on the night

entitling them to special treatment such as a free bottle of wine when

they went to Danks Street Restaurant and bar. So far Jared has enjoyed

a huge response from the keyrings and a new clientele!

PIPOCA

Art Director Giovanni Bianco in Milan commissioned me to produce

a book involving over 180 of the most important people in fashion. I

travelled to London, New York, Paris from my then home town of

Milan and boldly gave all the most prominent people in fashion a

polaroid camera and asked them to submit their snapshots of their

impression of Instant Fashion. The result was a 200 page art book

selling internationally in all the greatest bookshops and generating over

$1,000,000 worth of press internationally.

From the windows in Colette Paris to the art Galleries of Rio De Janeiro

the book was a huge success.

A 2000 people party during Milan fashion week, an exhibition at Paris

Fashion Week and an exhibition in Japan and a sub

exhibition called Pipoca Instant Tokyo all followed the launch

of the book.

BETTINA LIANO

Bettina asked me to come up with an alternative idea to

a fashion show in 2004. The idea was a fashion video

produced on a DVD and given out to all the press and

buyers. Leading director Robbie Hunter directed the video.

The video was screened in front of anaudience of 300 people

in Sydney and Melbourne. Instore posters and a lookbook

were also produced. I designed the set of Bettina Liano’s

fashion show in May last year. The result was very simple

yet effective. The show was nominated as the best show

at Mercedes Fashion Week.

THE NEW SYDNEY HILTON

Hilton Sydney approached me to find a designer to create

timeless but creative uniforms for the new Hilton Sydney.

The answer was Tina Kalivas. Apart from creating wonderful

uniforms and securing the contract for Tina,Tina Kalivas became the

face of the Hilton by their advertising agency Saatchi and Saatchi.

Her face is seen all over the Hilton’s collateral and

bustops across Sydney. The Hilton Sydney asked me to create an

unforgettable fashion show in the iconic Marble Bar in July 2005 to not

only showcase the new Hilton uniforms designed by Tina Kalivas but to

create an event that would generate national press as the first event ever

at the new hotel. This event alone gained coverage on all three

commercial TV stations and national print media.

PHOTOJEANIC

I sent over 100 of the world’s best photographers a pair

of Brazilian Forum Jeans and asked them to supply us

withan unpublished image using the jeans.

The result – a glossy art book, an exhibition at the

Museums of Modern Art in Sao Paulo and Rio,

an exhibition at Colette Paris and over $500,000

worth of publicity for the Brazilian jeans giant.

BIG AUSTRALIA

Working with Marcelo Junneman, Big’s creator in New York,

I helped set up Big Australia the magazine in November 2003.

By orchestrating the first ever event held at the new

Bondi Icebergs with all the fashion and art crowd in Australia,

Big Australia was launched.

MAIN STREAM ADVERTISING

I work alongside internationally experienced

Creative Director Chris Dent who has created award

winning TV and print campaigns. His client and

multinational advertising Agency experience is:

D’ARCY (Milan) Creative Director

Leo Burnett (Sydney) Senior Art Director

Ogilvy & Mather (Hong Kong) Art Group Head

EURO RSCG (Singapore) Senior Art Director

And his clients include:

Swatch, Lipton Ice Tea, American Express, Coke,

Compaq, Volvo, Korean Airlines, Westfield,

Singapore Telecom, Caltex, Philips, TDK, Guinness,

Kodak, Kellogg’s, Fiat, United Distillers,

Procter and Gamble, The Economist.

www.creativejustice.com.au

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