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LEHRN Design Thinking Workshop Deepa Iyer Jeremy Thomas SPM Service Innovation Palo Alto November 28 th & 29 th , 2012
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LEHRN Design Thinking Workshop_reflections-2

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Page 1: LEHRN Design Thinking Workshop_reflections-2

LEHRN Design Thinking

Workshop Deepa Iyer

Jeremy Thomas

SPM Service Innovation

Palo Alto

November 28th & 29th, 2012

Page 2: LEHRN Design Thinking Workshop_reflections-2

© 2012 SAP AG. All rights reserved. 2

Agenda Day One 8.30am – 5.30pm

Kickoff 8:30 am – 10:00 am

Welcome & Kickoff 20 min

Warm-up exercise 5 min

Team building 30 min

Overview and Introduction to Design Thinking 30 min

10:00 am – 10:10 am Break

Scoping 10:10 am – 11:30 am

Intro to the Design Challenge 10 min

Brain dump exercise 50 min

Report out 15 min

360° Research 11:30 am – 12.15 pm

Introduction to 360° Research 15 min

Prepare interview guide 30 min

Lunch 12:15 – 1:15 pm

360° Research (contd.) 1.30pm – 3.15pm

Interviews 105 min

Break 3.15pm – 3:30 pm

Synthesis 3.30 pm – 5.00pm

Introduction to Synthesis 15 min

Storytelling & wall of data 75 min

Wrap-up 5.00 pm– 5.30 pm

Overview of day two

I like….. I wish…. 15 min

Page 3: LEHRN Design Thinking Workshop_reflections-2

© 2012 SAP AG. All rights reserved. 3

Agenda Day Two 8.30 am – 6.00 pm

Recap of day one 8.30 am – 9.00 am

Interviews (contd. 360 Research) 9.00 am – 10.00 am

Synthesis (contd.) 10.00 am – 12.00 pm

Storytelling & wall of data 30 min

Break 15 min

Derive Insights 30 min

Create persona, baseline scenario and PoV 30 min

Share personas 15 min

Lunch 12.00pm –1.00 pm

Ideation 1.00 pm – 2.00 pm

Introduction to Ideation, rules of brainstorming 10 min

Exercise 5 min

Generate ideas, cluster and prioritize ideas 45 min

Marshmallow challenge 2.00 pm - 2.25 pm

Prototyping 2.25 pm - 4.50 pm

Introduction to Prototyping 10 min

Start prototyping 55 min

Break 3.30 pm – 3.40 pm

Report out 20 min

Iterate prototype after feedback 50 min

Final presentations 4.50 pm-5.30 pm

Wrap-up 5.30 pm – 6.00 pm

Introduction to Validation

Review

I like...I wish…

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© 2012 SAP AG. All rights reserved. 4

Warm-up

Page 5: LEHRN Design Thinking Workshop_reflections-2

© 2012 SAP AG. All rights reserved. 5

Rules of Engagement

“Hang in there!

And immerse yourself

in the process, even if

it might feel odd at times”

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© 2012 SAP AG. All rights reserved. 6

Team Formation & Introductions Teams

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© 2012 SAP AG. All rights reserved. 7

Team 1

Steve Lucci Linda Cocchiarella Jan Gilg

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© 2012 SAP AG. All rights reserved. 8

Team 2

Terrence Bergen Gordon Rumohr Andrew Thacher

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© 2012 SAP AG. All rights reserved. 9

Team 3

Dean Sivara Prashanth Padmanabhan Anne Keehn Peter Ickes

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© 2012 SAP AG. All rights reserved. 10

Team 4

Steve Boley Condon Brown Leslie Torburn Steve Leider

Page 11: LEHRN Design Thinking Workshop_reflections-2

Design Thinking is…

Bringing together a good

approach, with the right people,

in the right environment.

© 2012 SAP AG. All rights reserved. 11

Page 12: LEHRN Design Thinking Workshop_reflections-2

© 2012 SAP AG. All rights reserved. 12

Finding the right balance with Design

Thinking

Business ( Viability )

Technology (Feasibility)

Experience Innovation

Functional Innovation

Process Innovation

Emotional Innovation

People (Desirability)

Page 13: LEHRN Design Thinking Workshop_reflections-2

© 2012 SAP AG. All rights reserved. 13

Design Thinking - Core Components People

People

who embrace values and are enabled to follow an approach

Source: SAP Design Services Team

Page 14: LEHRN Design Thinking Workshop_reflections-2

© 2012 SAP AG. All rights reserved. 14

Design Thinking - Core Components Environment and Materials

Environment and Materials

Space that enables team work.

Materials that allow embodying ideas.

Source: SAP Design Services Team

Page 15: LEHRN Design Thinking Workshop_reflections-2

© 2012 SAP AG. All rights reserved. 15

Goal

Phase

Divergence

& Convergence

Mindset

Creating

Choices

Making

Choices

Creating

Choices

Making

Choices

Understand the Problem Space Create the Solution Space

Imagine the “ideal”

Design Thinking - Core Components Process

Output

Page 16: LEHRN Design Thinking Workshop_reflections-2

© 2012 SAP AG. All rights reserved. 16

Design Thinking Principles – supports the right mindset

... Practice Empathy -

it helps us better understand one another.

... Overcome Fixedness -

helps us broaden the solution space and thrive for novel ideas

... Embrace Diversity -

it opens more opportunities.

... Seek Inspiration from Users -

because necessity is the mother of invention

... Cherish Multidisciplinary Team Work –

no one knows or can do it all alone

... Integrative Thinking -

everything is part of a system. “see the wood for the tress”

... Accepting Ambiguity -

Expect the unexpected to not miss opportunities.

... Fail early and often -

because failure is the stepping stone to success.

"You can fix it now with an eraser, or you can fix it later with a sledgehammer.“ Frank Lloyd Wright

… Consensus kills innovation –

otherwise we might still be using punch cards

Page 17: LEHRN Design Thinking Workshop_reflections-2

Scoping "If you cannot explain it simply, you do not understand it well enough."

– Albert Einstein.

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Design Challenge

Create a collaborative decision making

platform that adapts while it is used to

foster the co-production of work health by

improving at its core the diagnosis and

treatment for both the worker and the

worker’s work.

Page 19: LEHRN Design Thinking Workshop_reflections-2

© 2012 SAP AG. All rights reserved. 19

Scoping Exercise : The Brain Dump

... Create a collaborative decision making platform that adapts while it is used

to foster the co-production of work health by improving at its core the

diagnosis and treatment for both the worker and the worker’s work.

What comes to mind?

Page 20: LEHRN Design Thinking Workshop_reflections-2

360° Research “Prior to knowledge is the striving to attain it.”

- Alexander von Humboldt

Page 21: LEHRN Design Thinking Workshop_reflections-2

© 2012 SAP AG. All rights reserved. 21

Interview schedules

1.30pm -

1.55pm

1.55pm -

2.20pm

2.20pm -

2.45pm

2.45pm -

3.10pm

1.30pm –

1.55pm *

1.55pm -

2.20pm *

2.20pm -

2.45pm *

Amy

Eilertsen

Team 1 Team 3 -

Brent

Mulhall

Team 2 Team 4 -

-

Eileen

Franko

Team 3 - -

-

Kurt

Hegmann

Team 4 Team 2 - -

Joanne

Cuadrado

- Team 1 Team 2 -

Lynette

Fisher

Team 1 Team 3 Team 2 Team 4

Bruce Feig - - Team 3 Team 2

Kim

Skeath

- - Team 4 Team 1

Jeffrey

Fenster

Team 4 Team 1 Team 2 Team 3

* Only 2 people from each team

Page 22: LEHRN Design Thinking Workshop_reflections-2

Synthesis Curious how often you humans manage to obtain that which you do not want.

-Spock, Star Trek, "Errand Of Mercy"

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© 2012 SAP AG. All rights reserved. 23

Creating walls of data

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© 2012 SAP AG. All rights reserved. 24

Creating personas

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© 2012 SAP AG. All rights reserved. 25

Personas: Team 1 and 2

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© 2012 SAP AG. All rights reserved. 26

Personas: Team 3 and 4

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Ideation Imagination is more important than knowledge, as knowledge is limited, imagination I can

draw from.

- Albert Einstein

Page 28: LEHRN Design Thinking Workshop_reflections-2

Crafting a

How might we…?

Question

Page 29: LEHRN Design Thinking Workshop_reflections-2

Fun challenge

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© 2012 SAP AG. All rights reserved. 30

Marshmallow challenge

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© 2012 SAP AG. All rights reserved. 31

Marshmallow challenge

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Prototyping –

Embodying your ideas If prototypes aren’t failing they aren’t pushing far enough.

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© 2012 SAP AG. All rights reserved. 33

Presentation: Team 1

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© 2012 SAP AG. All rights reserved. 34

Presentation: Team 2

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© 2012 SAP AG. All rights reserved. 35

Presentation: Team 3

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© 2012 SAP AG. All rights reserved. 36

Presentation: Team 4

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© 2012 SAP AG. All rights reserved. 37

Validation SAPConnect livestream for interviewees and stakeholders

Page 38: LEHRN Design Thinking Workshop_reflections-2

Thank you

Deepa Iyer ([email protected])

Jeremy Thomas ([email protected])

DT@SAP Services

Global SPM Service Innovation

SAP Services