Lecture #3, Sports PR

Sport Public RelationsLecture: 9.18.12

University of CincinnatiBy Jackie Reau

Press Release Assignment, due September 11

*Who: Mick Cronin will be honored by the NCAA for his work in the community with Big Brothers & Big Sisters in Cincinnati

*What: An on-court ceremony will be held to honor Cronin during the University of Cincinnati vs. University of Pittsburgh men’s basketball game

*When: Saturday, Feb. 11, at halftime of the 1 p.m. game

*Where: Fifth Third Arena on the campus of the University of Cincinnati

*How: Tickets are still available at www.gobearcats.com or in advance at the box office

Press release

Customer Apology e-mail

Customer Apology Letter

*Who: Mr. Gettler, University of Cincinnati alumni who graduated in 1956, is a successful CEO of a national bank headquartered in Cincinnati. He is an avid soccer fan and has a controlling interest in the Premier League’s Manchester United

*What: Mr. Gettler was thrown out of the UC vs. Notre Dame men’s soccer game to determine the Big East championship because the usher said he saw Mr. Gettler throw a beer bottle on the field after an Irish goal

*When: Saturday, Nov. 1, 1 p.m. game

*Where: Gettler Stadium on the campus of the University of Cincinnati

*How: Mr. Gettler wants an investigation and a written apology from UC or he will rescind his $10 million donation to the university

Internal Audiences & Communications

*Define Internal Audiences*Define Customer Relationship Management Tool resources and software*Define Key Messages and Communications Vehicles to Share Information*Determine Frequency of Messaging

*CRM Information-Demographics-Lifestyle Habits-Fan milestones-Influence level

Segmenting Your Internal Audiences:Men’s College Basketball Program

*Staff*Alumni*Donors*Sponsors*Avid Fans

*What news to share?*When do I share the news?*Who is the spokesperson for the news?*What is the call to action?*How do we measure our effectiveness?

In-Class Assignment: Groups of Two

“Announce the new Athletic Director for Your University”

ObjectiveTo effectively announce your new college athletic director in one day to reach four key internal audiences

Deliverables*An event timeline for the day with description of each event-Target Audience (invited guests)-Event Title and Description-Key Messages for AD to share with audience

Next Class: 9/24

Resubmit press release assignment per instructions in the lectureRead chapters 5 and 14Prepare for Current Events Quiz