Sport PR Lecture: 1.19.16 University of Cincinnati By Jackie Reau
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Sport PRLecture: 1.19.16
University of CincinnatiBy Jackie Reau
Editing Quiz
Current Events Discussion:St. Louis Rams move to LA
http://espn.go.com/nfl/story/_/id/14578437/stan-kroenke-emotional-discussing-rams-move-los-
angeles
Collaboration is Key in PR
Collaboration is Key in PR
Public Relations Planning
Objective Target Audiences (internal and external)Key Messages for Each AudienceTacticsTimeline of Activity/Responsible StaffBudgetMeasurement
Public Relations Planning
Objective *Tie objective(s) to a business initiative, i.e. sell 1,000 tickets to the Pink Ribbon game
Public Relations Planning
Target Audiences *internal and external
Public Relations Planning
Key Messages for Each Audience*Call-to-action to motivate desired behavior
-Buy tickets today by 5 p.m.
Public Relations Planning
Tactics*Press release*Media event/press conference*Digital communications (email, social media, website, SEO)*Special event*Grassroots effort*Community relations
Public Relations Planning
Timeline of Activity/Responsible Staff*Week of February 2-Draft press release for approval
-Jackie Reau-Finalize budget for February 16 media preview
-Jackie Reau
Public Relations Planning
Budget*Media Preview
-Food and beverage: $250-Media Guides: $100-A/V: $500-Postage for invitations: $40
Total: $890
Public Relations Planning
Measurement*Tied to business objectives-# of tickets sold-Attendance at event-Media impressions/earned media value
Public Relations Plan: In-Class Exercise
Objective:Sell 1,000 tickets to the UC women’s lacrosse game on March 29 vs. UConn
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