Lecture 2 Ridel World Trend

8/9/2019 Lecture 2 Ridel World Trend

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GLOBAL TRENDA REFLECTION

18.VII.2010


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The future belongs to a very different kind of person with a very

different kind of mind---------creators and empathizers, patternrecognizers, and meaning makers. These people artists,

inventors, designers, storytellers, caregivers, Consolers, big

picture thinkers---------will now reap societys richest rewards

and its greatest joys.

We are moving from an economy and a society built on the logical

Linear, computer like capabilities of the Information Age to an

Economy and a society built on the inventive, empathic, big-picture

Capabilities of whats rising in its place, The Conceptual Age.

Daniel H. Pink.- A Whole New World

THE NATURAL SEQUENCE


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AGRICULTURALAGE

INDUSTRIALAGE

IMFORMATION AGE, KNOWLEDGE BASED

CONCEPTUAL AGE

INTELLIGENCE ERA

1800 +

1900 +

2000 + new millennium

EXPLORATIONS, NATURAL ENERGY & RESOURCES

SCIENCE & TECHNOLOGYEXPLORATIONS AND

MECHANIZATION

HI-TECH, VIRTUAL KNOWLEDGE &

COMMUNICATION (ICT)

KNOWLEDGEACCUMULATIO

N

CIVILIZATION

SPIRITUAL, MEANING & EMOTION

HUNTER -GATHERER


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AGRICULTURALAGE

INDUSTRIALAGE


CONCEPTUAL AGE

IMPACT

POVERTY, FEUDAL &

SPIRITUAL ATTACHMENT

MATERIALISM,

GREED,WAR

AUTOMATION, MASSPRODUCTION

MATERIAL, KNOWLEDGE,

WEALTH & SKILLS IN

ABUNDANCE (GLOBALIZATION)Reduce poverty and devoid of spiritual

concern

(NEXT!!!) SPIRITUALITY, SEEK FOR

TRUTH- MEANING IN LIFE,WELLNESS.

SCIENCE &TECHNOLOY DRIVEN

TECHNOLOGY DRIVEN

Physical strength & Manual skill

Labor intensive

Technical skill

Knowledge workers & enhance automation

INNOVATION & CREATIVITYKNOWLEDG

EWORKER

FACTO

RY

WORKER

FARMERR

INTUITIVE DRIVEN

MATERIAL DRIVEN

KNOWLEDGE DRIVEN

PURPOSE DRIVEN


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AGRICULTURALAGE

INDUSTRIALAGE


CONCEPTUAL AGE

EXPLORATIONS, NATURAL ENERGY & RESOURCES

SCIENCE & TECHNOLOGYEXPLORATIONS AND

MECHANIZATION

HI-TECH, VIRTUAL KNOWLEDGE &

COMMUNICATION

TYPES OF BRAIN

SCIENCE &

TECHNOLOGY

SPRITUAL, MEANING & EMOTION

ARTS &

TECHNOLOGY

ARTS&

HUMANITY

RIGHT

BRAIN

LEFT

BRAIN

LEFT&

RIGHT

BRAIN


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CHARACTERISTICS OF A BRAIN THAT ARE

REQUIRED

IN A CONCEPTUAL AGE LOGICAL ANALYTICAL FACT-BASED QUALITITATIVE ORGANIZED

PLANNED DETAILED HOLISTIC INTEGRATING INTUITIVE

SYNTHESIZING EMOTIONAL FEELING-BASED

LEFTQUADR

ANT

LEFTDIRECT

ED

RIGHTQ

UADRANT

RIGHTD

IRECTED

INNOVATORS

THEORISTS

ORGANIZERS

HUMANITARIANS

CREATIVE

MIND


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CONSUMER TRENDS

People will get richer, wealthier and smarterbut will seek more on spiritual products.

The great transformation is taking place now at

this present time he cited. Consumers are

shifting from materialistic needs toemotional needs.

THE DREAM WORLD

His theory has raised the question if it is the end ofMass Marketing Era.

Because of focusing on small brand and individualism, producer would become

smaller in quantity but uphold their unique traditional way. With these added

values, price is high. The money is believed to be paid willingly and happily

by future consumers who want to consume not just product but the story.


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Choosing a product is largely an emotional process.

The subject of Pieter Desmets research project was

to try to unravel this relationship between product and

emotion.

Along with his research, he also developed a

Product-Emotion meter (PrEmo) with which emotion

towards a product can be measured.http://www .innovations-report.
http://www/http://www/


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(1970s) Professor Mitsuo Nagamachi developed Kansei Engineering to

translate feelings and impressions into product parameters.

Products that address the above issue are indeed the signature products.

The product that has emotional and spiritual contents coupled with

aesthetic appeal is of a boutique quality.

THEREFORE TO BE RELEVENT IN THE CONCEPTUAL AGE.

DEVELOPING THE RIGHT BRAIN IS INDEED THEORDER OF THE DAY.

TYPES OF TRAINING (COURSES)


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C

D

RIGHTMODE

NON

-VERBAL

LIMBIC MODE

A

B

LEF

TMODE

VER

BAL

CEREBRAL MODETYPES OF TRAINING (COURSES)

FACTS BASED,

TECHNICAL

UNDERSTANDING,

PRECEDENTSTUDIES

THEORISTS

DRAWINGS,

REPORT

WRITING,RESEARCH

METHODOLOGY

ORGANIZERS

GROUP PROJECTS,

SOCIAL,

CULTURAL &

ANTHROPOLOGY

HUMANITARIANS

DESIGN PROJECT,

DRAWINGS

INNOVATORS


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AUTONOMY

MASTERYPURPOSE

A WAY TO ACHIVE EXCELLENCE


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The intellectual order of the future will increasingly depends

On the SIX ESSENTIAL APTITUDE S THE SIX SENSES-

DESIGN, STORY, SYMPHONY, EMPATHY. PLAY and MEANING

Daniel H Pink (futurist)


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"Take hold of your future orthe future will take hold of you."

"When the world changes fast,keep looking further ahead.

Sustainagility: How innovation and agility will

save the world

Patrick DixonFounder & Chairman, Global Change, LTD.


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HOWEVER, A PERSON WITH A BALANCED

AND HOLISTIC BRAIN

IS OF THE HIGH CULTURED BEING.

DEAN

FTKW17VII2010

Lecture 2 Ridel World Trend

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