Lecture 11

LECTURE 01 What is New Media?

LECTURE 11New Media, New Politics?Course: Introduction to New MediaCourse code: NM401Course Instructor: Khansa Tarar

19-05-2015Khansa Tarar11Politics TransformedHow Political Communication Transformed?Political Impact of New System of CommunicationHow Web Reconfiguring Democratic Participation19-05-2015Khansa Tarar2OverviewThen,Passive recipients of political information (Papers, Radio Stations, Television Channels)Communication Consumers with Modest degree of participationNow, Not only involved in media coverage of politicsAlso, create their own coverage and use forms of new media to enact political activism & leadership

19-05-2015Khansa Tarar3Political Transformation: A five step programme1. Political impact on operation of Government1990s, Clinton administration1998 UK GovernmentGovernment across the world, deploying internet to deliver servicesFor Example, Data.gov, Data.gov.ukRadically configure the state-citizen relationship

19-05-2015Khansa Tarar42. In Conduct of ElectionDuring 1994 congressional Midterm ElectionsA year later, one of presidential candidate began campaign on internetBy 2000, a fundamental shift in terms of communication and organizationDemocratic National Committee said, Democratic candidates will have more opportunities to speak directly & personally to the American People , through venues like internet chat rooms.19-05-2015Khansa Tarar5Obamas 2008 CampaignMost technically Sophisticated campaign of all timesProspective voters were engaged through, Viral videos, social networking sites, blogging and micro blogging, and text messaging19-05-2015Khansa Tarar6ContdImpact on campaigningBusiness of VotingPush Button voting a step nearer internet as formal part of electoral process

19-05-2015Khansa Tarar73. Political & Social Movements19-05-2015Khansa Tarar8Net an important device for marketing and recruitmentFor Example Oxfam or Amnesty Friends of earth were quick to use new Media- Networks of network-that gave substance familiar green slogan, Think globally, act locally

ContdSmart Mob DemonstrationsPolitical ActivismInternet provide the infrastructureVirtual & Very Real

19-05-2015Khansa Tarar94. Impact on JournalismPolitical Commentary (Blogs)User-Generated ContentAccording to Jhon Kelly, Makes every citizen on expert19-05-2015Khansa Tarar105. TrackingPeople, Opinions, TrendsInternet enables state to act as big brother

19-05-2015Khansa Tarar11Combined Five: A New Political Order19-05-2015Khansa Tarar12Three Different attitudes to the impact of new Media on PoliticsOptimistsScepticsPessimists ActivityBe Optimists, Sceptics and Pessimists19-05-2015Khansa Tarar13