Learn the Secrets of Running Successful AdWords Campaigns for Multi-Location Businesses

Learn the Secrets of Running Successful AdWords Campaigns for Multi-Location Businesses

Matthew Hunt

✓ COO @ Powered by Search✓ 8 Years in PPC✓ Managed 100’s of Accounts✓ Expertise is in Local

What You’ll Learn Today

❑ Why you need to care about mobile ads❑ Why phone leads are worth 3x more❑ Why GEO fencing & bid adjustments is

important❑ How to drive more phone calls & in-store

visits❑ Why display campaigns are awesome ❑ Why you should be using smart

remarketing to maximize revenues

Why You Need to Care About Mobile Ads!

For Multi-Location Businesses!

Why Phone Leads Are Worth 3X Times More

Desktop vs. Mobile

45% CTR Drop on Mobile After From Position 1 to 2

Desktop Conversion Funnel

Sees Ad

Clicks on Ad

Step 1

Step 2

Step 3 Visits Website

Lead CapturedStep 4

Mobile Conversion Funnel

Sees Ad

Calls Business

Step 1

Step 2

Step 3Lead

Captured

Do You Want To Know What Your Customers

Want To See?

Searched ‘Oil Change’ in Canada

FAIL

Searched ‘Oil Change’ in US

USA vs Canada

Vs

FAIL

Location Matters to People

GEO Fencing

GEO Fencing

Take Away -Add

‘Click to Call’ Extensions!

Take Away -Bid Aggressive on

Mobile!

Add Address Sitelinks!If in-store visits are important to

your business it’s essential you show your address.

Take Away –Add Location Sitelinks

Add Sitelinks!Adding sitelinks boosts the

average CTR on an ad by 10-20% (+20-50% when the

search is one of your branded terms)

Take Away –Add Sitelinks

Why The Display

Network is Awesome!

How to Leverage Display

Example of When The Magic Happens

97% of people who visit a website leave without completing

the actions marketers want

them to take.

Segment Lists

What You Learned Today

❑ Mobile ads are super important❑ Users want to see your phone number

and your address❑ Sitelinks & GEO fencing is important❑ Display rocks when used with context!❑ Remarketing is your secret weapon

BONUS: We have 75 Question Checklist for you. We are also offering a FREE AdWords Audit to anyone at this event.

Just email me: [email protected]