Learn more about our members at: www. psnetwork.ca Del Chatterson Michael Hiles & Associates Inc. Michael Hiles Steve Kraml Chris Murray Vince Santaguida Margot E. Uson Morrie Weinberg Robin Whitrod, CA Morrie Weinberg & Associates Inc. Gillian Leithman Marco Della Rocca
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Learn more about our members at: www. psnetwork.cawww. psnetwork.ca Del Chatterson Michael Hiles & Associates Inc. Michael Hiles Steve Kraml Chris Murray.
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Learn more about our members at: www.psnetwork.ca
Del Chatterson
Michael Hiles& Associates Inc.
Michael Hiles
Steve Kraml
Chris Murray Vince Santaguida
Margot E. Uson
Morrie Weinberg Robin Whitrod, CA
Morrie Weinberg & Associates
Inc.
Gillian Leithman
Marco Della Rocca
Strategies for Meeting Entrepreneurial Challenges
By
Chris Murray
Margot Uson
Del Chatterson
Success Strategies for Success Strategies for Internet MarketingInternet Marketing
Chris MurrayChris MurrayProfessional Internet Marketing ConsultantProfessional Internet Marketing Consultant
Presentation PointsPresentation Points
• TrendsTrends
• MethodsMethods
• ResearchResearch
• MetricsMetrics
Where are the marketing Where are the marketing dollars going ?dollars going ?
Average Cost Per LeadAverage Cost Per Lead
• Search Engine OptimizationSearch Engine Optimization• Paid Search MarketingPaid Search Marketing• Social Media MarketingSocial Media Marketing• Email MarketingEmail Marketing
Understand yourUnderstand your opportunitiesopportunities
Do your market researchDo your market research
Measure, Review, Adjust Measure, Review, Adjust
Chris Murray
THANK YOU.THANK YOU.
Questions?Questions?
Human Resources Consultants specializing in:
People and Performance solutions Strategies to Attract, Retain, Manage
& MotivateServices for a wide range of small and
medium size businesses
Winning The War for Talent
Managing Three Generations in the Work Place
Ideas for Managing GenerationsThree predominant generations in
today’s workplace:
Baby Boomers, born between 1946 and 1964Generation X, born between 1965 and 1979Generation Y (Millennials or Echo Boomers)
born between 1980 and present
Understanding differences leads to a more MOTIVATED and FOCUSED
workforce.
Baby Boomers• Predominant value is Work • Need a reason to LEAVE an employer• Enjoy associations, conventions, working
with peers• Long term compensation is important• Value loyalty, commitment and dedication
Motivation: Position, power and prestige
Generation X
• Need feedback, communication, teamwork• Need to know company goals and direction• Need a reason to STAY with an employer• Grew up independent - latch-key kids• Need Work-Life balance to raise a family
Understand Company DemographicsUnderstand Company DemographicsUnderstand Generational DifferencesUnderstand Generational DifferencesAdapt Business ProcessesAdapt Business ProcessesContinuously Develop EmployeesContinuously Develop Employees
THANK YOU.THANK YOU.Questions?Questions?
Del Chatterson
Creative, Practical Business Solutions.Delivered.
The Seven Biggest Mistakes that Entrepreneurs Make