Lean Product Marketing by Cindy F. Solomon Dec 8, 2014 Leancamp SF
Lean content marketing
Sep 13, 2014
Lean Camp preso
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Lean Product Marketing
by Cindy F. SolomonDec 8, 2014 Leancamp SF
© Cindy F. [email protected]
• Founder, Global Product Management Talk and Startup Product movement for product excellence• Pioneered Socratic format for Twitter Chats to cultivate global knowledge communities• 42 Rules Product Marketing #13 Emulate Twitter• ProdBOK, Product Management And Marketing Body of Knowledge• 20 years of web development, services, consulting & software product marketing and management at Apple, Vadem, NetObjects and start-ups in Silicon Valley. www.linkedin.com/in/cfsolomon/
Cindy F. Solomon, CPM, CPMM
Key Takeaway #1
Contribute Value
in every interaction
Key Takeaway #2
ASK QUESTIONS
Key Takeaway #3
LISTEN to what IS & what is NOT
being communicated
Key Takeaway #4
STRATEGIZE
Define
Lean ContentProduct Marketing
Lean Content
• Write less and say more• Curate• Analyze Data • Create fast feedback loops • Provide on-demand messaging
across platforms
http://leanentrepreneur.co/tech-product-marketing-channel-segment
Lean Marketing
http://gigaom.com/2012/12/03/marc-andreessen-not-every-startup-should-be-a-lean-startup-or-embrace-the-pivot/
Product Marketing
http://www.consumerpsychologist.com/intro_Product.html
http://www.cyberalert.com/blog/index.php/better-content-marketing-core-components-latest-industry-trends/
http://www.informing-arts.biz/cco-magazine-good-enough/
© Cindy F. [email protected]
The Global Product Management Talk • Tweet that traveled 7400 miles• Socratic Twitter Chat format• Difficult to tweet & discuss complex issues• Recorded thought leaders via Skype• Top 10 business podcast on BlogTalkRadio• 2 years >100 podcasts >35k listeners/episode• Community: >1800 SF members, 10 locations• Conference: Startup Product Summit (2X SF –
next Sydney, Australia Vivid June 6, 2014)• School: Startup Product Academy
http://www.blogtalkradio.com/prodmgmttalk
© Cindy F. [email protected]
Recommended Tweet Format
“Please Retweet: [article name] [by @author]
[shortened URL] [optional comment] [#hashtag]”.
© Cindy F. [email protected]
Twitter Chat Best PracticesPost Event
Following Each Twitter Chat
1. Capture tweets on storify http://storify.com/prodmgmttalk/
2. Post transcript to slideshare 3. Post and repackage content across mediums
beyond Twitter scoop.it4. Blog 5. Reach out to local participants & meetup!
© Cindy F. [email protected]
Daily Content Promotion Tools
1. storify http://storify.com/prodmgmttalk/ 2. slideshare http://www.slideshare.net/CFSolomon/3. scoop.it http://www.scoop.it/u/startup-product
4. Bufferapp 5. Blog Medium, Tumblr, Wordpress, blogspot
6. Prlog http://startupproduct.com/broadcast-news/
© Cindy F. [email protected]
@cindyfsolomon@prodmgmttalk@startupproduct
Please connect with me on linkedin! www.linkedin.com/in/cfsolomon/
Startup Producthttp://startupproduct.com
Local Meetups: http://www.meetup.com/StartupProductTalks/http://www.meetup.com/StartupProductEastBay/http://www.meetup.com/StartupProductAcademy/
Related Documents
