ldanfo20_adve351_proj3-orangina

ORANGINA | BRIEF

Current Perception: Orangina is just another soda brand.

Desired Perception: Orangina is a healthier soda and cares about health

properties.

Key Message: Orangina is a healthier soda.

Reasons to believe: 12% juice made of yellow oranges, blood oranges,

lemons, grapefruits and mandarin oranges, contains pulp, has ½ the

carbonation, no additives (artificial flavoring or coloring), and has 20%

fewer calories than non-diet sodas.

Target Audience: Ages 18-35 with or without families. These are everyday

people, not necessarily ”foodies” or ”health nuts”.

CAMPAIGN | OVERVIEW

Minisite: A place for user's to come in and check out their daily, weekly or

monthly nutrition value in robust tracking charts.

Use of Pinterest: This would also be a place to learn more about ways to get

these nutrients with recipes by others with the use of Pinterest technology

that allows boards, tagging and the ability to find the webpage of the recipe.

This is not just another site to re-type in recipes, it just uses what is already

on Pinterest.

App: Users can log the nutrients on the go that it syncs with the minisite.

They can also browse recipes on the go.

PRINT

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MINISITE

MINISITE | OVERVIEW

• Check Activity

• Nutrition Tracker (vitamins and essential nutrition

amounts)

• Overall health tracker (nutrition and physical

activity wellness)

• Add New Entry

• Add New Recipe

• Browse Recipes

View >

MINISITE | SITE MAP

APP

APP | OVERVIEW

• Notifications

• Low levels

• High levels

• Customized reminders (Ex, Eat an apple at 3pm to avoid

wanting a candy bar an hour before you leave work)

• Add New Entry

• Right after a meal

• Check quick activity

• Find recipes quickly

• Ex, in the Supermarket

PINTEREST

PINTEREST | OVERVIEW

• Sync Recipes

• Add New Recipes

• Find Healthier Recipes

• Create Food Specific Boards