Law Of Association Interviewing the Guru. Why Do An Interview? Credibility Builder Authority Figure Simple Form Of Product Creation Profitable.

“Law Of Association”Interviewing the Guru

Why Do An Interview?

Credibility Builder

Authority Figure

Simple Form Of Product Creation

Profitable

Interview and Package

When it comes to product creation, many people struggle with the process and it can take up to several weeks or more just to create a simple product for their own online home based business.

A great way of creating a quality product quickly is to interview an expert in your niche and then package it up as a product.

Creating an interview product is definitely one of the easiest and fastest ways of creating a high quality product which will benefit you and your online business.

Limited Expertise = Limited Income

The number ONE mistake most newbies make is that they think they have to be the expert to sell high end internet products

What people really want is credible information based on expertise and experience

The experts are out there…Ask them the questions and you sell the answers

Overcome your “FEAR and AWE” of Gurus

Stop struggling to get recognition in your market….

Start capitalizing on the expertise of others

You’re about to discover how to use other people’s skills, reputation and

time to leverage yourself from zero to hero in any niche market..

Just a Few Facts to Think On

FACT 1 – It’s easier to work with established leaders or gurus, than to work against them and try to beat them at their own game.

FACT 2 – When people associate you with other gurus, you are branded as a guru too even though you may be a complete newbie.

FACT 3 – Once you’ve been branded as an expert or a “guru,” people are willing to pay through their noses to do business with you.

“Law of Association”Expert by Association

To get rich and famous fast, associate yourself with people who are ALREADY rich and famous.

If you associate yourself with a guru (someone successful) you’re also seen as someone equally successful.

If you’re seen with rich and powerful people, you instantly also become rich and powerful – It’s a fact of life!

Understand the “Law of Association” and Its Power

Napoleon Hill romanced and interviewed the richest people of his decade, turning himself into an expert almost overnight with his book “Think and Grow Rich” – yet Napoleon himself wasn’t rich until he published his book!

The Interview

Why Do I Need to Do an Interview?

An interview is the golden key to opening doors

It is a fast way to create informational products

Leverage traffic from the experts

Expert by application

Powerful interactive format

The Interview, continued….

Select your topic or niche

Find the experts

Research the experts

Contact the experts

Follow up and set up interview

Do the interview

Why Learn How to Do Interviews Correctly?

The best answer I have to this question is this: Doors will become closed to you if you don’t come across as knowing what you are doing!

#1 Skill of an Interviewer:

LISTEN!

Traits Of Experts To Look For

Own Products

Have a list

Credibility and are Authority Figures (Star Power)

Proven Results

Where to Find Experts to Interview

Google or search engine strategy (Use www.whois.net )

Article directories

Forums, blogs, social networking

Attend live seminar events

Become an Affiliate for their products (ClickBank, Paydotcom)

Ask the experts for recommendations

When you find a potential expert do a search on Google and see what comes up. Look for their credibility!

Pay attention to the publications and any other media you may keep track of in your market Niche.

Specifically,

Those who gets quoted when articles or blog posts are written about your Niche.

These are already recognized market authorities. Excellent to approach for an interview

Use social media tools to spread the word that you seek an expert such as;

Twitter Facebook

Google search: Simple Google search on your topic and see which names keep coming up.

Blog search: Find experts who have blogs on the topic and contact them.

Published articles: Look at online resources such as ezinearticles.com

Clickbank marketplace: Look at the top selling information products in your Niche market

Amazon: Check out the authors of the top selling books in your Niche especially of new books as the authors will be keen to promote them and will be used to giving interviews.

Press releases: prweb.com is one of the best. Ready-made list of people who actively want publicity.

Research the Potential Expert You Want to Interview (Do Your Homework)

Don’t go to somebody when you don’t know the first thing about them.

The person you approach to do an interview with wants to know you’ve done a little homework.

So do your research on the people you want to do interviews with. It’s absolutely critical.

Google search for Experts BIO’s Research Experts products Look for social media profiles Check Experts blogs Check Sales pages Sign up for their free products Read their books & listen to their CD’s

The Approach

Make sure you’re approaching the right experts with the right target market that matches your message and your offer.

When the expert asks you why you want to do an interview with him or her, make sure you have a good reason.

Give details on the subject and focus of the interview

Where, when, and how will the interview be conducted

Once again show how it will “BENEFIT” everyone involved – you, the expert, and the audience.

Treat them with respect and you'll get a far better and more interesting result

YOU NEED THEM…THEY DON’T NEED YOU!

Build a real relationship before the approach

Wrong approach: Cold email with generic canned request.

“Hey this is so and so and I’m interviewing some of the top experts in your field for a product that I am creating called ‘How to succeed at making money online as a beginner.’ Since you’re so successful, I would really love to include an interview of you in my product.”

“I am really confident that this product is going to be a HUGE HIT, so you’ll get a ton of FREE exposure from doing this interview. Please let me know as soon as possible if you can do this interview with me.

Thank You

DELETE!

Better Approach:

sincere email to your potential interviewee that simply thanks them for what they do. Do not be vague make sure you are very specific.

“Hello Expert this is so and so and I am on your list and I have bought many of your products. (Name them)

I would like to take this time to personally thank you for what you are doing and for the help you have provided me through your products.

(tell them how they have helped)

What I like most about the product is the fact that it …….

(tell them what you liked in detail

Again thank you!

Reply Back

Written Interview

Email questions to Expert and they reply with an answer back.

You lose the dynamic of an actual conversation.

You lose the possibility of the follow-up to the questions you get back.

Recorded Audio

This is the next best way if you can’t get a live, face-to-face interview on camera.

You still have the audio and can add visuals to it later such as pictures of yourself and the person being interviewed, graphs and charts, etc.

Recording devices;

Hidefconferencing.com Talkshoe Skype Freeconferencing.com Instantteleseminar.com

Learn to recognize different tones in the interviewee’s voice, such as excitement.

Recorded Interviews

Face to Face – The Best Way to Do an Interview

If you have the face to face video, you can strip out the audio to use with mp3 or you can have audio put into text.

Your viewers will be able to connect to you and you can do a better job of drawing them into the interview with you to make them feel they are a part of the interview.

Remember to analyze body language during the interview.

Preparing for the interviewWhen you have lined up the experts to interview, you should prepare a list of about 10 questions you want to ask.

Some interviewees may like to see this list in advance but the idea is to keep it as a friendly conversation but structured.

To get questions, you have to find out what people in your niche want to know.

Getting Questions Or Topics To Discuss.

If you don't know the questions you need to research

Where to find the questions to ask:

Forums Ask your list Brainstorm with others Yahoo Answers Twitter Facebook Sales Pages (Look for claims) Bullet points

Interviews are Not Just a List of Questions

To be a good interviewer you need to know that the interview itself is not just about the guest that is being interviewed; and it's certainly not all about “YOU”.

*Most Important* Know that there is a third element to all interviews that is much more important than the two people carrying on a conversation.

The Important Third Element

It is important to remember that there are third parties involved in the interview – the audience

Make them feel a part of the interview

Build a relationship, not just with the person you are interviewing but with your audience as well

Make them feel like you are getting the information to benefit them as well as you

The Questions

Four Types of Questions

Shaken – A question completely unexpected.

Stirred – Emotional and moving.

Gently tossed – Easy question…. Maybe something new for the audience.

Over easy – Completely expected.

Closed Questions

Closed questions require short answers, with one word or phrase, like “yes” and “no”.

It is easy to make statistic conclusions from closed questions:

Are you a Democrat or Republican?

Open Questions

These questions require more information from the interviewed. That means that the answers contain more than one- or two-word responses. Why do you consider yourself a Democrat or Republican?

Question Example

Wrong:

“How can I build my list of subscribers?”

Correct:

“If you lost everything you have including your list of subscribers, or you were a beginner that was just starting out and you only had 30 days to build a list of 1,000 subscribers, could you tell me exactly how would you would go about it.?”

Put some real thought into your questions you are going to ask.

Keep Order and Transfer Power

Don’t interrupt.

Don’t jump back into the position of power too soon if you find yourself with dead air.

The person being interviewed will feel compelled to give more information and may go further than they intended to with their answer.

I had no content Gave me content

I had no knowledge Gave me knowledge

I had no authority Transferred authority

I was not an expert I became the expert

USED JV PARTNERS (INTERVIEWS)

Product Creation

Money Making Ideas With Interviews

Money-Maker: Offer Licenses to your Series

Money-Maker: Develop An Ongoing Series

Use Same expert on a new different topic. Find new expert on completely different topic. Find new expert on the same topic.

Money-Maker: Promote Other Products in the interview

Affiliate Products Your Own Products Related Products with Resell or PLR Rights

Money-Maker: Break Series apart. Use as lead generator and Backend

Money-Maker: Use as bonus for better conversions

Money-Maker: Use for List Building, Backend with product recommendations

Money-Maker: Live interview charge attendees to attend call.

Expert Interview Product Launch Process

Pre-launch Ask original experts to Promote

ClickBank or PayPal

Payment system

Create OTO Go back to the experts

Set up Autoresponder and follow up messages

JV Partners Launch Product

At Exact Date/Time

Do Your Interviews

Something to Remember:You do not have to be the expert on the topic of your interview.Your job is to get the valuable information out of the expert.

Your interview is not only a learning tool for the listener, but also for

yourself.

Something to Remember:You do not have to be the expert on the topic of your interview.Your job is to get the valuable information out of the expert.

Your interview is not only a learning tool for the listener, but also for

yourself.

The more interviews you do, the more comfortable you will become