Colorado Native – SpyderLynk SnapTags Launching a Brand in Your Backyard Building Brand Power and Loyalty through the Marriage of Grassroots and High Tech Marketing DMA 2011
Launching a Brand in Your Backyard: Building Brand Power and Loyalty through the Marriage of Grassroots and High Tech Marketing
Nov 01, 2014
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- 1. Colorado Native SpyderLynk SnapTags
Launching a Brand in Your Backyard
Building Brand Power and Loyalty through the Marriage of Grassroots and High Tech Marketing
DMA 2011 - 2. Nicole SkoggCEO & FounderSpyderLynk
Glenn Knippenberg
President & Co-Founder
AC Golden Brewing Company - 3. 30-barrel brewery
Located in the middle of the Coors Brewery - 4. Colorado Native is born, brewed and shared
locally
- 5. Word of mouth was used to drive SnapTag
activation
- 6.
- 7. Colorado Natives packaging and marketing materials become
interactive marketing tools
- 8. Colorado Natives target consumer wants to discover..not be
marketed to.
- 9. SnapTags enabled:
- Activation of a consumer experience where ever a brand impression was delivered; often while the consumer was experiencing the beer itself
- 10. The ability for Colorado Native to build and engage a community in sustaining direct marketing efforts
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