Grassroots 2015 Amanda Landry – Glastonbury CT
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Grassroots 2015Amanda Landry – Glastonbury CT
Goals & Objectives • Exceed numbers from previous year – August
8th 2014• Create a fun and successful event for both
the BOSS and employees
Pre-Grassroots• Establish sales/promotions for August 8th
• Create flyer for customers• Spread the word
• Contact local suppliers for support • API• NAPA• CARQUEST
Grassroots• Raffle• Baskets – Firestone, NAPA, CARQUEST• 1 ticket per Boys & Girls Club booklet• 1 ticket if customer spends over $100
Grassroots• Cookout • Set up tent/grill • Food from API• Cupcakes/brownies• Eggrolls
Grassroots Results – Tire Units
74% increase in tires sales – 20 more tires
Grassroots Results – Service Sales
50% increase in sales - $1,652.82
Grassroots Results – Total Sales
40% increase in sales - $2,880.63
Grassroots Results – CFNA Sales
798% increase in sales - $4,045For the month of August 2014 there were 9 CFNA cards opened. As of August 10, 2015 we had already matched the previous years card sales.
Grassroots Results – Customers
27% increase in customers – 13 more customers
Comments/Concerns • Other promotion/event flyer • Completed tickets – not cashed out on August
8th
$8,516.14
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