Andy Lark Vice President, Global Marketing DELL
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Andy Lark
Vice President, Global MarketingDELL
THE LAPTOP LEADER
• Shipped More Commercial
Laptops Since 1995
Than Any Competitor
• # 1 Laptops in the US
• Leading Provider of
Commercial Laptops WW
6 out of 7 Past Years
• #1 Commercial
Laptops in the UK
4
INTERNET ERA
[ TRANSMIT ]
CONNECTED ERA
[ PARTICIPATE ]
INFORMATION ERA
[ TRIANGULATE ]
Culture
Technology
Business
Culture
Technology
Business
EVERY SECOND…
8 PCs SOLD
694,444
E-MAILS
SENT
2 NEW
BLOGS
CREATED
2,970
SEARCHES
6 NEW
DOMAINS
REGISTERED
5 USERS LOG
ON FOR THE
FIRST TIME
115,740
INSTANT
MESSAGES
SENT
10 MINUTES
OF VIDEO
LOADED TO
YOUTUBE
Culture
Technology
Business
A BILLION LAPTOPS IN THE NEXT FIVE YEARS
5 MILLION MORE SERVERS IN USA ALONE
(2005-2010)
6X MORE STORAGE NEEDED
(2006-2010)
76% MORE DATACENTER ENERGY CONSUMED
(2005-2010)
THE DRIVE FOR MOBILITY
1994
4 Hour Barrier
Broken
2008
19 Hour Barrier
Broken
Coast
To
Coast
Continent
To
Continent
Culture
Technology
Business
ON THE GRID ANYWHERE
COMMS COMPLEXITY UNIFIED COMMS
WAITING TO CONNECT ALWAYS ON
A DEVICE AN EXPRESSION
COUNTING MINUTES ALL DAY CONFIDENCE
OFFICE WORKERS DIGITAL NOMADS
DESIGN OR DURABILITY DESIGN + DURABILITY
POWERING THE CONNECTED ERA
I FIND MYSELF MANY, MANY
TIMES IN DARK OR POORLY-LIT
ENVIRONMENTS HAVING TO
GUESS THE VARIOUS KEYS. IT
WOULD BE FANTASTIC TO HAVE A
BACKLIT KEYBOARD.
““
I DON’T WANT TO
THINK ABOUT
BATTERY LIFE.“
“
I WANT BETTER
MANAGEABILITY FOR
OUR MOBILE
INVESTMENTS.
I WANT MUCH
EASIER LIFECYCLE
ADMINISTRATION.
I WANT PLATFORM
COMMONALITY TO
KEEP MY COSTS
DOWN.
SIMPLIFY IT
“
“
“
“
“
“
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